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Home Appliances

Customers are Increasingly Seeking Appliances That Offer Convenience, Efficiency, and Connectivity



Jung Sik Suh, the Head of the Home Appliance Division at LG Electronics Gulf, says AI is revolutionising the home appliances landscape by enabling intelligent automation, personalised experiences, and proactive maintenance

How has the regional smart appliances evolved over the past few years and what sort of impact has it had in the market?
Over the past few years, we’ve witnessed a remarkable evolution in regional smart appliances. Customers are increasingly seeking appliances that offer convenience, efficiency, and connectivity. LG has been at the forefront of this evolution, continuously introducing cutting-edge smart appliances that cater to the evolving needs of consumers. LG refrigerators, for example, come with features that allow users to remotely monitor their fridge contents and receive expiry notifications, reducing food waste as well as intelligent air filters that can not only remove bacteria up to 99.999% but also minimise bad odour in the refrigerator.

What sort of innovations do you offer in the smart appliances area?
LG is dedicated to pioneering innovations in the smart appliances sector. We offer a wide range of products equipped with state-of-the-art features such as ThinQ AI Technology, Inverter technology, InstaView refrigerators and ovens, OLED displays, and steam cleaning. Our ThinQ technology platform serves as the backbone for many of these innovations, allowing users to monitor and control their appliances remotely, optimise energy usage, and even receive proactive maintenance alerts.

For instance, LG washing Machines utilise AI Direct Drive technology that can automatically detect fabric types and optimise washing cycles. The LG Smart Dehumidifier features a smart efficiency feature whereby, based on the humidity levels, the dehumidification intensity is automatically adjusted, ensuring the indoor environment remains dry and comfortable. From refrigerators to washing machines, LG’s smart appliances redefine convenience and efficiency in the modern home.

What trends have you seen in the market for smart appliances and how have you used those to better your regional strategies?
We closely monitor market trends to tailor our regional strategies and better serve our customers. One prominent trend we’ve observed is the increasing demand for personalised and connected experiences. In response, we’ve focused on enhancing connectivity and interoperability across our product lineup, ensuring that our smart appliances seamlessly integrate into various smart home ecosystems.

What role do sustainability and energy efficiency play today?
Sustainability and energy efficiency are the core of LG’s product development strategy. We recognise the importance of minimising environmental impact while maximising energy savings. Our smart appliances are designed with advanced technologies that prioritise sustainability, we aim to provide our customers with cost-effective and eco-friendly solutions for their homes. Our LG Dual Inverter air conditioners, for example, utilise dual rotary compressors and variable-speed motors to deliver energy savings of up to 70% compared to conventional models, reducing electricity consumption and lowering utility bills for consumers.

How is AI revolutionising the home appliances landscape?
AI is revolutionising the home appliances landscape by enabling intelligent automation, personalised experiences, and proactive maintenance. At LG, AI plays a pivotal role in enhancing the functionality and usability of our smart appliances. Whether it’s adjusting refrigerator temperatures based on usage patterns or recommending the ideal laundry cycle, AI-powered features elevate the overall user experience and make everyday tasks more efficient and effortless. LG remains committed to driving innovation and delivering unparalleled value to consumers through our smart appliances by staying up to date with market trends, embracing sustainability, and harnessing the power of AI.

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TCL Electronics Intros the Latest QD-Mini LED TV and Smart Home Appliances in Istanbul



TCL Electronics has unveiled its latest line-up of products spanning various categories tailored for the Middle East and Africa market at an exclusive launch event in the heart of Istanbul, Turkey. Furthermore, TCL highlighted its robust partnership with Arsenal Football Club as the Official Regional Consumer Electronics Partner during the event, which included a notable appearance by Arsenal Legend Martin Keown.
The event brought together industry leaders, media representatives, top influencers, and notable personalities from across the region to witness TCL’s latest product line-ups that emphasise the company’s dedication to delivering top-notch technological innovation to customers in the region.

This includes remarkable picture quality showcased in its 2024 QD-Mini LED TVs, as well as an enticing array of upgraded domestic appliances and air conditioners designed to enhance lifestyles with improved health and convenience. Looking back on the launch, Ms. Sunny Yang, General Manager of TCL Middle East and Africa, expressed her excitement, stating, “We are excited to introduce TCL’s latest generation of QD-Mini LED TV’s. We are especially looking forward to showcasing the TCL 115” X955 Max, the world’s largest QD-Mini LED TV. Our objective is to cater to the evolving needs of our consumers by delivering the latest cutting-edge technology and providing a premium and exceptional entertainment experience in the Middle East and Africa markets. Additionally, we are eager to unveil our newest home appliance offerings, designed to simplify daily life. These include the TCL FreshIN Series Air Conditioners, Free Built-in Series Refrigerators, and state-of-the-art washing machines boasting an industry-leading cleaning ratio.”

The launch event showcased the remarkable capabilities of the 115” X955 Max QD-Mini LED TV, the world’s largest, providing viewers with a cinematic experience right in their living rooms. With a peak brightness of 5,000 nits (unit of measurement for brightness) and over 20,000+ local dimming zones, this TV offers precise lighting and impressive contrast, ensuring crisper and sharper visuals even on such a large scale. Equipped with QLED PRO, a 144 Hz VRR and an ONKYO 6.2.2 Hi-Fi system, the TV delivers exceptional image quality and pulse-pounding audio with an ultra-slim design.

Boasting unparalleled advancements, the TCL C855 stands as the pinnacle of today’s market offerings. With dynamic HDR performance peaking at 3500 nits, it delivers striking contrasts from the brightest whites to the deepest blacks. Immerse yourself in vivid, true-to-life colours through our QLED PRO technology, while the Low Reflection feature guarantees virtually glare-free viewing. Audiophiles will revel in the ONKYO 2.2.2 Hi-Fi audio system, ensuring premium home theatre sound quality directly from your TV. Enhanced by the AiPQ PRO Processor and a 144Hz high refresh rate with VRR, this model guarantees smooth, crisp visuals for both cinematic experiences and gaming adventures. Prepare for an unparalleled audio-visual journey with the TCL C855. Available in various sizes of 50”/65″/75″/ 85″ and 98″

Introducing the TCL C755 QD-Mini LED TV. This model is equipped with the top-of-the-line 1344-zone QD-Mini LED technology, ensuring stunning HDR performance with peak brightness levels reaching 1600 nits. Its precise QLED colours faithfully reproduce the full spectrum visible to the human eye, promising captivating visuals and intricate colour details. Enhancing your audio experience, the TV is equipped with the integrated ONKYO 2.1 Hi-Fi sound system, transforming your space into a dynamic home theatre. Paired with the AiPQ Processor, it delivers exceptionally smooth and clear imagery, elevating your viewing experience to new heights. For gamers and movie enthusiasts alike, the VRR 144Hz technology ensures a genuinely high refresh rate, guaranteeing seamless motion and immersive entertainment. Prepare to be enthralled by the TCL C755. Available in a range of sizes from 55”/65″/75″/ 85″ and 98″

A quantum leap in home entertainment with the TCL C655 PRO. With cutting-edge Quantum Dot technology, this TV delivers picture-perfect clarity like never before. Using advanced Local Dimming across hundreds of zones, it precisely controls backlighting, unveiling every detail in stunning clarity. Plus, with QLED PRO, the picture quality is elevated to new heights, offering vibrant colours and true-to-life imagery. QLED PRO employs an upgraded version of the Quantum Crystal Quaternary PRO, surpassing conventional binary quantum dot materials. Paired with the top-of-the-line ONKYO 2.1 Hi-Fi sound system, bringing the cinema to your home.

In addition to its cutting-edge TV innovations, TCL unveiled a range of new products designed to enrich and simplify daily life. Updates were shared on the Air Conditioners line-up, featuring the innovative FreshIN 3.0 and BreezeIN renowned for its sleek, minimalist design and easy-to-maintain build. Furthermore, TCL introduced its latest Free built-in series for refrigerator and washing machine models TCL C2110WDG and C67110WDG Front Load Wash & Dry empowering consumers to embrace healthier and more convenient lifestyles.

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Home Appliances

Young Population of Early Adopters Have Facilitated the Rapid Uptake of Smart Appliances



Dr. Raf Fatani, the Regional General Manager, Alexa, Amazon MENA, says intelligent homes have grown in tandem with rapid urbanisation across the Middle East (more…)

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Artificial Intelligence

People Increasingly Seek Solutions to Make Their Homes Smarter and More Efficient



Vikas Chadha, the CEO of Jumbo Electronics, says the UAE and Saudi Arabia have been at the forefront of promoting smart technologies (more…)

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