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Sony MEA Unveils a Powerhouse Lineup for 2024

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Sony Middle East and Africa (MEA) has clocked up tremendous growth up until Q3 FY2023, across key product categories. Globally forecasted consolidated sales and operating revenue of Sony Corporation for FY’23 is approximately 86.6 billion with an operating profit of USD 8.3 billion. Whereas specific to Consumer Electronic business (part of ET&S) forecasted sales and operating revenue is 17 billion and 1.2 billion respectively.

Building on this success, Sony MEA has unveiled a groundbreaking lineup of new and innovative products across television and audio for 2024, setting the stage for immersive home entertainment experiences and strengthening its market leadership. This year’s lineup will expand Sony MEA’s regional consumer base, catering to various age groups and consumer preferences.

Sony MEA’s latest range of new BRAVIA TVs and BRAVIA home audio devices reimagine the cinematic experience at home. The newly announced TV models feature greatly improved picture quality with high brightness, colour volume, clear shadow details in dark scenes, and sound coming directly from the screen reflecting creators’ true intent. In addition, the latest BRAVIA home audio devices include an array of soundbars, a home theatre system, and a neckband speaker, which together offer multiple options to enjoy immersive cinematic sound and go perfectly with the new BRAVIA TVs.

In the premium audio segment, Sony has unveiled the ULT POWER SOUND series, which is built for music lovers who enjoy powerful, deep sound. The lineup features three wireless speakers – the ULT TOWER 10, ULT FIELD 7 and ULT FIELD 1 – as well as wireless headphones ULT WEAR, so that customers can experience elevated sound pressure and deep bass. The series is aimed at young people, including Gen Z, who want to feel the powerful sound of being in the front row of an arena at parties with friends and family, at music events, and wherever they are.

Jobin Joejoe, Managing Director of Sony Middle East and Africa, said, “The Middle East & Africa region is one of the fastest growing markets for our large-screen TVs, particularly in the 75” and 85” screen segment, with the largest market share in the GCC. We are thrilled to bring the latest premium entertainment experiences to our customers in the region to support the growing appetite for OTT platforms and inspire more people to invest in an elevated home entertainment experience. We believe technology is a tool to add more value and opportunity for a richer and more emotional life, and therefore, we have made it easier for consumers to choose and combine the complete home entertainment package.”

Sony is actively involved in supporting content creators and nurturing their growth by developing regional mentorship programs, bringing industry experts, like-minded brands and creators under one roof through events such as the Sony Creators Convention, Alpha Festivals, Sony Cinema Line Event, and workshops in the region. In addition to the upcoming product launches, Sony Group has also become the founding partner of Esports World Cup to unite the global and esports gaming communities, broadening the appeal of gaming and esports and nurturing promising creators and talent in the region.

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Other World Computing Launches OWC Thunderbolt 5 Hub

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Other World Computing (OWC) has announced the general availability launch of the OWC Thunderbolt 5 Hub – opening a new world of workflow possibilities and performance. By turning a single cable connection into three Thunderbolt 5 ports and one USB-A port, the new OWC Thunderbolt 5 Hub breaks the connectivity handcuffs of host machines not offering enough Thunderbolt 5 ports.

With up to 80Gb/s of bi-directional data speed – up to 2x faster than Thunderbolt 4 and USB4 – and up to 120Gb/s for higher display bandwidth needs, the OWC Thunderbolt 5 Hub redefines productivity. Connect portable SSDs exceeding 6000MB/s, up to three 8K displays @60Hz with DSC, today’s USB-C connector compatible devices, and yesterday’s USB-A desktop accessories – all while keeping modern notebooks and tablets powered and charged up for mobile use with 140 watts.

Key Features of the OWC Thunderbolt 5 Hub:

  1. Easy Port Expansion – Adds more universally compatible Thunderbolt 5 (USB-C) ports to a Mac, PC,iPad Pro, or tablet to greatly expand device connectivity possibilities and productivity
  2. Incomparable Speed – Work and play faster with up to 80Gb/s of bi-directional data speed and up to 120Gb/s for higher display bandwidth needs
  3. Works with Millions – No worries or confusion…connect to Thunderbolt 4, Thunderbolt 3, USB-C, or USB4 machine or device with 100% compatibility
  4. Best Today, Best Tomorrow – Delivers the best performance of devices with today’s computers and the best speed possible in the future with a Thunderbolt 5 Mac or PC
  5. Multiple Daisy Chains – Create three separate daisy chains of devices – even bus-powered – and remove devices from one chain without affecting the other chains
  6. Powerful – Safely delivers up to 140 watts to charge the most power-hungry notebook computer
  7. Stunning Visuals – Connect to the latest and future Thunderbolt, USB-C, and DisplayPort displays for incredible 4K, 5K, 6K, and up to three 8K displays
  8. Thunderbolt Certified – Built-in OWC reliability and dependability for Mac and Windows
  9. Silently Cool – Fanless aluminium enclosure for quiet and cool operation

“The bi-directional bandwidth design of the OWC Thunderbolt 5 Hub enables users to send and receive data simultaneously – making it ideal for connecting high-res displays, SSDs, and more without compromising speed,” said Larry O’Connor, Founder and CEO, Other World Computing (OWC). “With three additional Thunderbolt 5 ports, users gain the flexibility to power multiple displays or create complex daisy chains with ease. The hub’s 140W power delivery guarantees notebooks and tablets remain charged, no matter how demanding the workload.”

O’Connor continued, “For tablet users, the OWC Thunderbolt 5 Hub turns any iPad Pro or tablet into a pro workstation. Connect external drives, displays, and peripherals to unlock the tablet’s full potential – without being tethered to a bulky desktop or laptop.” The OWC Thunderbolt 5 Hub is available now for pre-order for $189.99 and begins shipping in December.

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Artificial Intelligence

The Price of Apple’s Intelligence

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Apple has taken its first steps into the generative AI space with the introduction of Apple Intelligence for iPhone and Mac platforms. Currently, only a limited number of the proposed AI apps are available, with a significant update expected in December when ChatGPT will be integrated into iOS and macOS.

This move marks an unusual moment for Apple, a company known for building proprietary systems to control user experience and data usage. The inclusion of ChatGPT signifies Apple’s intent to engage with the broader generative AI community. However, it also highlights Apple’s position lagging behind its competitors in the AI race.

The integration of ChatGPT into Apple Intelligence comes with costs that users must pay to fully benefit from the features. The second beta version of iOS 18.2, scheduled for a December release, introduces the next wave of Apple Intelligence apps. System settings now display a daily limit for ChatGPT usage, with an option to upgrade to the paid ChatGPT Plus plan or revert to an older AI model.

Existing ChatGPT Plus users can sign in on their iPhones, while new users can choose to upgrade. It remains to be seen if Apple will impose its usual 30% fee on the $19.99 monthly subscription for ChatGPT Plus.

While OpenAI has long offered a tiered pricing structure for ChatGPT, Apple’s decision contrasts with other smartphone AI platforms. Google and Samsung, for instance, have provided free AI-powered tools to enhance platform utility. Although Apple is adopting a freemium model, Google and Samsung’s AI services may eventually become chargeable.

Apple’s slow introduction of generative AI contrasts with the marketing surrounding Apple Intelligence. The iPhone 16 series launched a month before Apple Intelligence became publicly available, but this delay was not evident in promotional materials. Mobile networks in the UK have even had to clarify the delayed AI features in their marketing.

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OPPO Find X8 Series with ColorOS 15 to Launch Globally on Nov 21

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OPPO will launch Find X8 Series and ColorOS 15 at a global launch event, set to take place on November 21, 2024, in Bali, Indonesia. Debuting the all-new Find X8 and Find X8 Pro, each is set to redefine flagship smartphone excellence in its class. “Until now, flagship camera phones with ultra-zoom, power, battery life and AI tools have been weighed down by thick, heavy designs, but the Find X8 Series changes the game. Find X8 is a thin and light powerhouse with ultra-beating battery life and a periscope zoom. Find X8 Pro takes zoom further, delivering ultra-grade experiences without the bulk. And with ColorOS 15’s smart and smooth experience, Find X8 Series is set to mark an exciting shift for the smartphone industry,” said Pete Lau, SVP and Chief Product Officer at OPPO.

OPPO Find X8 is loaded with ultra features. Fitting an incredibly slim periscope zoom camera into a masterfully balanced, sleek, light design at 7.85mm thin and weighing just 193g. Immersive yet compact, it combines a 6.59” display with an ultra-narrow 1.45mm symmetrical border, keeping its size down while making it a joy to handle and behold. And with its fingerprint-resistant diffuse finish available in Star Grey, Space Black and Shell Pink, Find X8 looks as good as it feels.

Fans of bigger screens, get ready for Find X8 Pro. It puts an ultra-immersive 6.78” picture in your palms, showcases quad-curved glass on both sides and debuts OPPO’s dual-periscope telephoto camera for global markets. Find X8 Pro is available in Space Black and Pearl White, with each Pearl White device featuring a unique pearlescent pattern – no two are the same – infusing an exclusive quality to the colour.

Both Find X8 and Find X8 Pro carry forward the Find X line’s tradition of introducing breakthrough camera innovation, with both featuring OPPO’s latest Hasselblad Master Camera System. Going the distance, with AI Telescope Zoom, Find X8 Series can reach further than ever before, activating at 10x and beyond. Each can also freeze time in an instant with Lightning Snap, taking up to seven photos every second without compromising on flagship-grade photo processing.

OPPO’s silicon-carbon battery is ultra-beating at 5630mAh for the Find X8 and 5910mAh for the Find X8 Pro. And with the latest-generation MediaTek Dimensity 9400 power, enjoy the smooth, cool performance for a full day and beyond. It takes world-class software to elevate ultra-grade hardware, and ColorOS 15 perfectly complements the Find X8 Series. Its seamless visuals, intuitive elements, and powerful, time-saving AI tools put everything you need at your fingertips.

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