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ASUS Unveils AI-Powered Innovations at COMPUTEX 2024

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Asus shows off its comprehensive AI strategy and launches a range of Copilot+ PCs

At Computex 2024’s Always Incredible event, ASUS went beyond unveiling new products – they showcased their dedication to the future of AI. Their presentation highlighted a new class of PCs, the Copilot+ line, featuring advanced AI capabilities across their entire product range. Powered by a powerful NPU AI engine, these PCs push the boundaries of what a computer can do. ASUS Co-CEO Samson Hu also announced their company-wide AI strategy, “Ubiquitous AI. Incredible Possibilities.” This initiative aims to make AI accessible to everyone, everywhere, unlocking its potential across all spectrums, from cloud to local devices.

Speaking at the event, ASUS Co-CEO Samson Hu underscored the company’s intent to lead the charge in driving the AI revolution. “To ensure our success, we’ve created our comprehensive Ubiquitous AI. Incredible Possibilities. AI Strategy, which is designed to weave AI into every aspect of our business, while also maintaining our commitment to sustainability.” He continued, “ASUS is helping lead the way to make AI accessible everywhere for everyone and make sure that everybody can benefit from the possibilities guaranteed by AI,” Hu added.

ASUS stole the show at Computex with the groundbreaking launch of Copilot+ PCs, the first complete lineup of AI-powered Windows machines. This revolutionary new category boasts the fastest and most intelligent Windows PCs ever created, thanks to a completely reimagined AI-optimized Windows experience.

At the heart of these machines lie powerful 40+ TOPS NPUs, unlocking incredible possibilities for productivity, creative workflows, and communication. Through close collaboration with industry leaders like AMD, Intel, Microsoft, NVIDIA, and Qualcomm, ASUS delivers a premium AI experience across its entire product range, encompassing everyday AI needs, advanced AI applications, and solutions for creators and mainstream users.

These devices seamlessly integrate AI into hardware and software, leading to a complete revolution in performance and user experience. Unlike traditional PCs, AI PCs process data directly on the device, enhancing privacy and security. This local processing keeps sensitive information safe from potential breaches by minimizing reliance on cloud-based services. The benefits extend beyond security: faster response times and offline functionality, even in areas with limited internet connectivity, become a reality. AI PCs represent a new era where privacy, efficiency, and performance converge, fundamentally reshaping the way we interact with computers.

Microsoft’s new AI features, like Recall and Cocreator in Microsoft Paint, are poised to further revolutionize workflows on these devices. These features will be available on the ASUS Vivobook S 15 starting June 18th, with the rest of the Copilot+ PC lineup receiving free updates as they become available. Preorders for the ASUS Vivobook S 15 is available now at all UAE & GCC major retailers and the Asus eShop. Prices start at AED 5499.

Beyond hardware, ASUS empowers users with groundbreaking software designed to transform the digital experience, with a particular focus on creator solutions. StoryCube, the first of these applications, is an AI-powered multimedia library that streamlines how users organize and access their photos and videos. AI algorithms take the guesswork out of managing your digital library, making it easier than ever to find what you need.

For creators, MuseTree is the ultimate Generative AI tool, unlocking boundless creativity. MuseTree generates stunning visuals tailored to individual preferences, making it a seamless process to create captivating images. Seasoned artists and aspiring creators alike will find a world of possibilities for crafting visually stunning content with MuseTree.

Security remains a top priority with these new edge devices. ASUS AI PCs boast advanced intelligent privacy settings, including Adaptive Lock and other AI-powered features. Adaptive Lock utilizes an ASUS AiSense IR camera to monitor user presence, automatically locking the PC when the user steps away and unlocking upon their return. Additionally, Adaptive Dimming ensures privacy by automatically dimming the screen when the user looks away, further enhancing security while optimizing battery life. These privacy-focused features position ASUS AI PCs as the most secure and reliable computing solution for users concerned about safeguarding their data.

The star of the show was the Zenbook S 16, a stunningly thin and light OLED laptop. Its premium chassis boasts Ceraluminum, a unique ceramic-hybrid material available in gorgeous, nature-inspired colours. Despite its sleek profile, it packs a serious punch with the latest AMD Ryzen AI 9 HX 370 processor. ASUS also showcased the latest additions to their ProArt creator lineup, perfectly complementing their focus on AI advancements. These new laptops, displays, and peripherals are designed to empower creators to work smarter, faster, and from anywhere. The rugged yet lightweight design allows for on-the-go creativity.

The ProArt P16 clamshell and ProArt PX13 convertible offer top-of-the-line performance with up to AMD Ryzen AI 9 HX 370 processors and NVIDIA GeForce RTX 4070 graphics. For demanding AI-powered creative tasks, the efficient AMD NPU delivers up to 50 TOPS, while the powerful RTX GPU provides up to 321 TOPS. For creators who need ultimate flexibility, the ProArt PZ13 stands out. This IP52-rated and military-grade-tested detachable laptop is powered by the latest AI-enabled Snapdragon X processor, making professional-grade creation truly mobile and accessible to everyone.

Gamers looking for powerful yet portable options won’t be disappointed as ASUS launched its TUF A16 and A14 gaming laptops. The 16-inch TUF A16 packs a punch with an AMD Ryzen AI 9 HX 370 processor and your choice of up to an NVIDIA GeForce RTX 4070 graphics card. This powerhouse delivers smooth gameplay on its high-resolution 2.5K 165Hz display. Blazing-fast responsiveness is guaranteed with LPDDR5X 7500 MHz RAM and up to 2TB of PCIe 4.0 SSD storage.

The 14-inch TUF A14 doesn’t skimp either, offering the same top-tier Ryzen processor and choices up to an RTX 4060 GPU. It delivers stunning visuals on its 2.5K IPS-level display. Both laptops come equipped with immersive Dolby Atmos audio, advanced connectivity options, and lightweight designs – perfect for conquering games wherever you go.

ASUS is at the forefront of the AI revolution, integrating it into everything they do. They leverage their experience and partnerships with tech leaders such as AMD, NVIDIA, Microsoft, Intel, and Qualcomm to become a leading force in this new era.

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Computex

Acer’s SpatialLabs Eyes Stereo Camera Captures Moments and Experiences in Stereoscopic 3D

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Acer has launched the SpatialLabs Eyes Stereo camera, its latest addition to its range of SpatialLabs 3D devices. The compact 3D camera can be used by photographers to capture stunning and stereoscopic images and view these in immersive 3D as it fully integrates with the SpatialLabs lineup of products. “The SpatialLabs Eyes Stereo Camera completes Acer’s stereoscopic 3D portfolio, providing solutions from content capturing and creation, to display and interaction,” said Jerry Kao, COO, Acer Inc. “We hope to empower users to capture the world around them in stunning stereoscopic 3D through the new camera and we’re excited to see the possibilities and the amazing content they will be able to create and share.”

With 8 megapixels per eye resolution, a built-in selfie mirror, and a weatherproof exterior, the pocket-sized Acer SpatialLabs Eyes Stereo Camera is a great companion for capturing moments outdoors and during adventures. Its intuitive setup enhances shooting experiences with carefully calibrated lens alignment and an advanced optical system to photograph subjects with greater 3D depth and detail.

For effortless image taking, SpatialLabs Eyes is equipped with auto and touch focus capabilities, further enhanced with Electronic Image Stabilization (EIS) for smooth and steady footage. More seasoned photographers will appreciate the option for manual mode which provides flexibility to calibrate ISO, white balance, and shutter speed settings for better control of image output.

The camera’s outer material is glossed with a shale black coat, while its lens cap and selfie mirror enclosures are layered with aluminium lining to present a sophisticated look and feel. With its sleek appearance and innovative features, the Acer SpatialLabs Eyes Stereo Camera has earned the praise of design experts and received the prestigious 2024 Red Dot and iF Design Awards.

The SpatialLabs 3D Camera goes beyond just capturing stunning images and videos in 3D. It enables real-time 3D streaming and storytelling, letting users share their 3D content live on YouTube and other streaming platforms with the new Acer SpatialLabs Player 3.0. Video chatting will be available through the SpatialLabs video call widget in Q3 that enables more engaging, high-resolution 3D video conferencing on apps such as Teams (1080p), Zoom (720p), and Google Meet (1080p), with customizable depth features available to add more layers of realism during calls.

Whether users are reviewing content on Acer SpatialLabs laptops or displays, VR/AR headsets, or even 3D projectors, the SpatialLabs Eyes helps present the richness and impact of their 3D content as intended. The camera also comes with a downloadable gallery feature so users can look back at their 3D portfolio and re-experience their immersive 3D journey. Acer has also announced an expanded array of developer tools, including the SpatialLabs Unreal 5.3 and Unity 2021.3 LTS and 2022.3 LTS plug-ins. These will be available to 3D creators starting in June.

In addition, the new SpatialLabs Model Viewer Pro application, which is fully compatible with SpatialLabs Pro devices, is also set to be launched. The application is designed to enhance the 3D content workflow and user experiences with new features tailored for commercial usability. Paired with its support for major 3D file formats and enhanced support on glTF, the new presentation mode enables developers to inspect, customize, and showcase a catalogue of models in sequence for viewing and customizations without the need to develop projects from scratch.

The application includes features such as adding a virtual turntable, overlays with their desired logos, and backgrounds, as well as customizations with their preferred HDRI. This also makes it an ideal solution for 3D installations in showrooms and professional presentations. For more details, please visit the SpatialLabs developer site. The Acer SpatialLabs Eyes Stereo Camera (ASEC-1) will be available in EMEA in Q3, starting at $549.

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COMPUTEX 2024 Concludes Successfully Announcing Dates for 2025 Edition

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COMPUTEX 2024 has come to a successful conclusion. The scale of this year’s exhibition has grown significantly. During the four-day event, it attracted a total of 85,179 ICT buyers and professionals. The top ten visitor countries/regions were Japan, the United States, South Korea, China, Thailand, Hong Kong, Vietnam, India, the Philippines, and Indonesia. As an international B2B professional exhibition, COMPUTEX 2024, under the theme of “Connecting AI,” successfully drew world-class buyers to this annual technology industry event, making Taiwan a focal point of global attention.

Exhibitors Showcase Cutting-edge Technological Innovations
IDC predicts that AI PCs will account for nearly 60% of global PC shipments by 2027. In the AI ​​Computing and System Solutions area, exhibitors showcased the latest AI product applications. Acer and ASUS showcased their first Copilot+ PCs—Swift 14 AI laptop and Vivobook S 15 respectively, demonstrating AI technology’s transformative impact on the PC industry. The applications of smart technology are proliferating across various fields. This year, the newly added smart mobility exhibition area featured numerous automobile-related displays. The Taiwan Advanced Automotive Technology Development Association (TADA) gathered major manufacturers like Pegatron Corporation, Clientron, and Retronix Technology to set up an automotive technology theme pavilion, showcasing comprehensive smart cockpit solutions.

In the advanced communications and network products area, Taiwan’s significant role in forward-looking communications was highlighted. For example, ASUS and ASKEY partnered to create 5G enterprise private network solutions and services via Microsoft Azure’s dedicated 5G core. Meanwhile, Pride presented the industry’s first cross-protocol energy smart management system, the “AIoT Application Management Platform (NMS-AIoT).” The Metaverse is another rapidly developing technology field. Ganzin Technology demonstrated wearable eye-tracking technology in augmented reality devices to enhance the immersive experience. Silicon Valley’s XR/AI startup Aemass showcased a portable single-lens 3D recording system and globally patented 3D cloud imaging and AI algorithm technologies, offering forward-looking solutions for XR at this year’s COMPUTEX.

Technology Giants Gathered at COMPUTEX, Lively Interactions Inside and Outside the Venues
Dr. Lisa Su, Chairman and CEO of AMD, kicked off COMPUTEX 2024 at the COMPUTEX Keynote hosted by TAITRA. Other notable speakers included Qualcomm President and CEO Cristiano Amon, Intel CEO Pat Gelsinger, MediaTek Vice Chairman and CEO Rick Tsai, Supermicro President and CEO Charles Liang, NXP Semiconductors Executive VP and CTO Lars Reger, and Delta Research Center President Dr. Tzi-cker Chiueh. They shared insights on leveraging key technologies to enhance industries and shape the future of AI. Each speaker also invited industry partners to discuss technological advancements and their impacts. AMD’s keynote featured ASUS Chairman Jonney Shih and HP CEO Enrique Lores, while Intel’s keynote included ASUS Chairman Jonney Shih and Acer Chairman Jason Chen. NVIDIA CEO Jensen Huang made a surprise appearance at the keynotes of Supermicro and MediaTek, creating a “CEO cluster effect” and adding star power to the event.

The COMPUTEX Forum is a star-studded event, and TAITRA has specially invited global technology industry leaders to jointly draw a blueprint for the future of AI. This year’s forum, themed “Let’s Talk Generative AI,” featured nine domestic and international experts who analyzed the AI supply chain in-depth, providing technological insights to explore business opportunities. Global technology leaders shared the latest tech and industry trends at COMPUTEX 2024 and engaged with ecosystem partners offsite to promote collaborations, fostering technological development and innovative applications.

InnoVEX: the Number of Participating Countries Hits a New High, and Demonstrating Global Innovation Momentum
This year’s InnoVEX, the startup exhibition area, saw the highest number of participating countries ever. In addition to the participation of new startups/teams, seven national pavilions and major acceleration and incubation units also took part. Startups displayed exceptional creativity, applying AI technology to diverse fields such as healthcare, manufacturing, sports, pets, and tourism. For instance, Pade Technology developed an intelligent sorting system using near-infrared spectroscopy and AI technology, while DeepRad.AI utilized AI to drive innovations in medical imaging. ASPN Sports Tech Accelerator and Garage+, Asia’s first sports technology innovation accelerator program, showcased AI applications in sports technology and data processing. Taiwan’s largest industrial accelerator, StarFab Accelerator, gathered startups dedicated to AIoT, 5G, XR, and other fields, highlighting Taiwan’s leading position in technological innovation.

InnoVEX also served as a competitive stage for global startup teams. This year’s InnoVEX startup competition first prize was awarded to Taiwan Polymer Material Company. Their “R-ESG-Rubber” can transform waste tires into high-activity, high-value recycled rubber materials, closely meeting the industry’s demand for sustainable recycling.

COMPUTEX Promoting Green Transformation with the First Sustainable Design Award and Adding Cross-Industry Cooperation to Make Technology More Humane
For the first time, the Sustainable Design Award was introduced at COMPUTEX. BenQ Qisda Group won the gold award, while ASUS and Acer tied for the silver award. Transcend Information and Wiwynn Corporation received the special jury award. Exhibitors integrated the 3R (Reduce, Reuse, Recycle) concept into their booth designs and activities, seamlessly incorporating sustainability into the exhibition and promoting green transformation.

Technology creates unlimited possibilities. COMPUTEX 2024 showcased Taiwan’s hospitality spirit through diverse cross-industry cooperation. For example, the Sunnyhills Hospitality Lounge built to physical store specifications, provided hot tea and pineapple cakes to VIPs, demonstrating Taiwan’s welcoming spirit. The co-branded products of plain-me X Guaiguai garnered significant attention, allowing local and international VIPs to experience Guaiguai’s unique charm.

COMPUTEX 2025 will be held from May 20 to 23, 2025, continuing to expand the technology ecosystem with global technology manufacturers. For the latest information on the exhibition, please visit the official website www.computextaipei.com.tw.

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Cooler Master Unveils MasterHUB

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Reporting from Taipei, Taiwan: Cooler Master, a leading provider of PC components, gaming peripherals, and tech lifestyle solutions, has announced the MasterHub Stream Kit featured at Computex 2024.

The Stream Kit is the first of its kind with modular components that can be swapped and arranged to fit content creators’ varied needs.

New modules coming later this year mean MasterHUB will always be the perfect addition to video editors, sound designers, streamers and others who make their living in the world of content.

Key features and benefits of MasterHUB include:

  1. Base module: Featuring pogo pins for easy attachment and removal, as well as built-in magnets for a secure fit, the base module serves as MasterHUB’s foundation.
  2. Customizable keys: A 15-key IPS display module allows you to totally customize your control setup with macros, scenes, and more.
  3. Precision fader: A 5-setting fader module provides easy on-the-fly audio adjustment.
  4. Roller accessory: Scroll, zoom, and adjust with ease via the 2-part roller accessory.
  5. MasterHUB software: The MasterHub comes with its own dedicated software that allows for the seamless integration of apps, devices, and workflows, as well as a full suite of customization options.

MasterHUB offers the ultimate in flexibility and usability, jampacked with features and accessories to make sure content creators have everything they need for a personalized and effortless workflow. Make your dream setup a reality with MasterHUB.

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