Gadgets
SharkNinja Launches its Range of Devices in the Middle East

SharkNinja has announced the regional launch of multiple products designed for inside and outside the home across the Shark and Ninja brands at PAPA Dubai. With a number of product demonstrations by experts, media representatives and trusted retailers in attendance at the region’s first SharkNinja showcase got to witness the global brand’s first foray into new categories in the UAE.
Tapping into consumer demand for compact cooling, the company brings its new Shark FlexBreeze Fan – which transforms from pedestal mode to a compact tabletop fan that can be used on patios, at campsites, in home offices, and in the bedroom – to the market. With a firm focus on outdoor living, the Ninja Woodfire ProConnect Grill, which was introduced as part of the Dubai showcase today, offers true versatility with its grill, smoke, and air fry functionality. Designed to withstand the outdoors, the multifunctional Ninja Woodfire ProConnect Grill can conveniently be controlled with a smart device.
The Ninja Kitchen range today also welcomes the Combi multi-cooker, DetectDuo blender, Double Stack air fryer, and CREAMi Deluxe, after being developed by the company’s 800 engineers and design associates, and having undergone extensive consumer trials before being shared with the region. Also scoring some airtime at the event is the three-in-one Shark Hydrovac hard floor cleaner; available in both corded and cordless. It mops, vacuums and cleans itself, is tough on stains, gentle on all floors, and even refreshes rugs.
Boasting a regional launch, SharkNinja’s new FrostVault Cooler transfers cold air into the dry zone, where high-tech insulation can keep food cool, dry, and separate at food-safe temperatures for days. Featuring a lockable lid and an easy drain plug,it delivers premium ice retention thanks to its three inches of insulation. Commenting on the new developments, Tom Brown, President EMEA, SharkNinja said, “At SharkNinja, our greatest asset is our relentless drive; we strive to be a consumer problem-solving engine that uses unrivalled consumer insights and global innovation to build products that address problems others don’t see or can’t solve – positively impacting people’s lives. This region is one of the most exciting markets on the planet, and we’ve seen strong demand and growth already, but we are just getting started.”
Damian Woodward, Managing Director EMEA Distributors, SharkNinja, added, “The new products and categories that we are introducing today, will drive our growth as we invest in and build our business in the region and beyond. With a simple mission of positively impacting people’s lives, every day, in every home, we feel that in announcing to the UAE our new range of products, across Shark Clean, Ninja Kitchen, Shark Beauty, and Ninja Outdoor ranges, we are living up to that mission. We are also delighted to announce that we are working with Al Khayyat Investments (AKI) who has been appointed as the exclusive distributor for SharkNinja in the UAE.”
Zaid S. Al Khayyat, Managing Director, AKI said, “AKI has a proud legacy of introducing innovative products from around the world to the region and making a meaningful impact in people’s lives every single day. That ambition is reflected in our partnership with SharkNinja – a brand that continues to pioneer a broad array of products that consumers love. We are excited to bring these exceptional products to the UAE for the first time, opening a new chapter of international growth for SharkNinja while enriching the consumer experience locally.”

Gadgets
Sony Launches WH-1000XM6 Noise Cancelling Headphones

Sony today announced the highly anticipated WH-1000XM6 wireless noise cancelling headphones, the latest iteration of its award-winning 1000X series. Building on its legacy, the WH-1000XM6 combines premium sound with what Sony claims is its best-ever noise cancellation in a sleek design, targeting music enthusiasts, fashion-conscious individuals, travelers, and professionals.
The new headphones boast a significantly enhanced noise cancellation system powered by an advanced processor and an adaptive microphone array. The HD Noise Cancelling Processor QN3, now seven times faster than its predecessor, utilizes 12 microphones (up from 8 in the WH-1000XM5) to fine-tune noise cancellation and sound quality in real-time. Sony’s new Adaptive NC Optimiser further enhances precision by adjusting to external noise and air pressure. An improved Auto Ambient Sound mode intelligently balances music and external sounds, with customizable settings via the Sony | Sound Connect app.
In a unique collaboration, Sony partnered with Grammy-winning mastering engineers from renowned studios like Sterling Sound, Battery Studios, and Coast Mastering to fine-tune the WH-1000XM6’s audio performance. Engineers who have worked with artists like Taylor Swift, Adele, Rihanna, Lady Gaga, Bob Dylan, and on iconic soundtracks praised the headphones for their accurate sound reproduction, detailed bass, and immersive soundstage, ensuring listeners experience music as the artist intended.
The WH-1000XM6 features a specially designed driver unit with a high-rigidity carbon fiber composite dome and a unique voice coil structure for enhanced clarity and detail across frequencies. The HD Noise Cancelling Processor QN3 also incorporates an advanced look-ahead noise shaper for improved D/A conversion, resulting in clearer details and richer bass. The headphones support High-Resolution Audio and High-Resolution Audio Wireless via LDAC technology, and DSEE Extreme upscales compressed digital music using Edge-AI.
The Sony | Sound Connect app offers further customization with a 10-band EQ, Background Music Effect, and a Game EQ developed from Sony’s INZONE gaming range. Movie lovers can enjoy a spatial audio experience with 360 Reality Audio Upmix for Cinema. Call clarity is also a focus, with an intelligent beamforming system and six microphones isolating the user’s voice while suppressing background noise. A dedicated button allows for instant muting.
Designed for all-day comfort, the WH-1000XM6 features a soft-fit wider headband with vegan leather and stretchable earpads for a secure and gentle fit. Intuitive tactile buttons and a touch panel provide easy control. The headphones also feature a durable folding mechanism and a compact case with a magnetic closure.
The WH-1000XM6 introduces Scene-based Listening, an intuitive feature that automatically adjusts music playback and noise cancellation based on the user’s activity and environment. It also offers Quick Access to music services like Amazon Music, Apple Music, Spotify, and YouTube Music. The headphones are ready for LE Audio and Auracast, offering low latency and broadcast audio capabilities. Multi-Point Connection and Auto Switch ensure seamless device switching. Users can listen and charge simultaneously, with a quick three-minute charge providing up to three hours of playback.
Sony has partnered with 9x Diamond-certified artist Post Malone for its “For The Music” campaign, highlighting the immersive listening experience offered by the new headphones. Aligning with environmental consciousness, the WH-1000XM6’s packaging is made from 100% paper materials, utilizing Sony’s Original Blended Material made from bamboo, sugarcane fibers, and recycled paper. The Sony WH-1000XM6 will be available in Black, Platinum Silver, and Midnight Blue in selected countries in the Middle East and Africa from June 2025, with a suggested retail price of AED 1,699.
Gadgets
Huawei Redefines Personal Tech With its New Wearables

At its “Fashion Next” event in Berlin, Huawei showcased a range of new products blending technology and style. The spotlight shone on the HUAWEI WATCH 5, featuring a revolutionary TruSense System with new Multi-sensing X-TAP Technology. This allows for effortless fingertip health monitoring and enhanced accuracy.
The WATCH 5 also boasts upgraded gesture controls (“Double Slide,” “Double Tap”) and comes in stylish Purple and Sand Gold. Huawei positions the WATCH 5 as a game-changer for health monitoring and smart experiences. Pre-order starts May 22nd, retail on May 29th, priced at AED 1599.
Alongside the WATCH 5, Huawei introduced:
- HUAWEI WATCH FIT 4 Series: Ultra-slim (9.3mm) and lightweight, emphasizing an “Fashion Active” lifestyle. The Pro model supports advanced outdoor sports (trail running, 40m dive, golf) and comprehensive health management via TruSense. UAE Availability: May 16th, 549 AED.
- HUAWEI FreeBuds 6: Huawei’s first open-fit earbuds with dual-magnetic drivers and Stable & Clear Calls noise cancellation in a sleek design. UAE Availability: May 16th, 549 AED.
- HUAWEI MatePad Pro 12.2-inch (2025): Features an innovative Tandem OLED PaperMatte Display for enhanced brightness and reduced glare. It includes the Huawei Glide Keyboard, upgraded HUAWEI Notes, a 3D Oil Painting Brush, and an Animation feature for improved productivity and creativity. UAE Availability: June 2025.
Huawei also announced the HUAWEI Care+ Service for added peace of mind and highlighted its “Active Rings” campaign, encouraging users to embrace an active lifestyle with over 100 sports modes on its wearables.
Citing an IDC report, Huawei is the global leader in year-over-year growth for wearable shipments in 2024 and has held the top market share in China for six years, solidifying its position as a trendsetter in fashionable and health-conscious technology.
Computex
TEAMGROUP to Showcase New Innovations at COMPUTEX 2025

Team Group has announced that it will participate at COMPUTEX 2025, from May 20 to 23. The company will exhibit at Booth J0617a, Hall 1 of the Taipei Nangang Exhibition Center, under the theme “Dominate Gaming, Ignite AI.” At this year’s show, TEAMGROUP will unveil a full spectrum of advanced memory and storage solutions designed for AI computing, content creation, gaming, and enterprise applications. The showcase reflects the company’s strong technological expertise and in-depth insight into future computing trends.
With a spotlight on AI-driven innovation and high-performance applications, TEAMGROUP is poised to lead the next era of intelligent computing. At COMPUTEX 2025, TEAMGROUP will focus on three key application areas: AI Computing Solutions, T-FORCE Gaming Powerhouse, and Portable Storage and Data Security Design. Award-winning products, including winners of the COMPUTEX 2025 Best Choice Award and several international awards, will also be featured. The innovative solutions will undoubtedly demonstrate TEAMGROUP’s continued leadership in advancing storage technology.
In response to the growing demand for generative AI and high-performance computing, TEAMGROUP is introducing a robust portfolio of memory and enterprise storage solutions tailored to two core application scenarios: AI workstations and AI PCs. Designed to support AI training, model inference, and computational workloads, TEAMGROUP’s products enable users to build comprehensive and efficient AI computing platforms.
- T-CREATE MASTER Ai I5U U.2 PCIe 5.0 SSD: TEAMGROUP’s first enterprise-grade SSD with a U.2 PCIe 5.0 interface designed specifically for cloud infrastructure and database applications. With a maximum capacity of up to 64TB, it is designed to handle the intensive data processing requirements of large language models and edge computing. Combining ultra-fast PCIe Gen5 speeds with enterprise-grade endurance, the I5U delivers the high-speed reliability required in today’s data-driven era.
- T-CREATE MASTER DDR5 Ai Workstation Memory: Designed for AI training and data analysis, this memory supports up to 64GB per module for a total memory capacity of 512GB. It incorporates TEAMGROUP’s patented IC classification and verification technology and an integrated thermal dissipation design for enhanced stability. Honored with Japan’s Good Design Award 2024 and the 2025 Taiwan Excellence Award, this module solidifies TEAMGROUP’s competitive edge in high-performance computing and professional creative solutions.
- T-CREATE EXPERT CKD DDR5 Ai Memory Module: Tailored for AI PCs and AI creators. A single module offers up to 64GB with a total memory capacity of 256GB. Incorporating Client Clock Driver (CKD) technology with speeds up to 7200MHz, it also includes a 10-layer PCB to minimize signal interference. Ideal for intensive creative workflows such as image generation, video editing, and 3D modeling, it provides a stable platform for multitasking and AI model training.
T-FORCE is redefining gaming with advanced overclocking technologies and high-capacity modules, unlocking the full potential of next-gen memory and storage to deliver peak performance across gaming and professional applications. Engineered to provide the ultimate user experience, T-FORCE empowers gamers worldwide to dominate the competitive scene with elite-level performance.
- T-FORCE XTREEM CKD DDR5 and XTREEM ARGB CKD DDR5 Memory Modules: Featuring Client Clock Driver (CKD) technology across the entire series, these modules deliver overclocking speeds of up to 10,200MHz. Each module supports up to 64GB, with a total capacity scaling to 256GB, making it ideal for AAA gaming, streaming, and multitasking workloads. The modules are equipped with 2mm premium aluminum alloy heat sinks that form a comprehensive thermal dissipation solution for a stable and immersive gaming and streaming experience.
- T-FORCE ME PRO PCIe 5.0 M.2 SSD: Powered by the SM2508 controller chip built on a state-of-the-art 6nm EUV process, the SSD features an 8-channel NAND architecture and delivers astonishing read speeds of up to 14,000MB/s. This significantly improves game load times and application launch speeds. Designed for laptops, desktops and workstations, it strikes an ideal balance between low power consumption and high performance. The drive also incorporates advanced thermal management for optimal temperature control and long-term operational stability and durability.
In response to the growing needs for mobile content creation, data security, and ESG initiatives, TEAMGROUP is introducing a range of external solid-state drives (SSDs). These innovative solutions incorporate smart backup functionality, advanced data protection, and eco-friendly design – offering reliable and comprehensive storage options tailored for professionals and creators on the go:
- T-CREATE EXPERT P34F Find My External SSD: As the world’s first external SSD with Apple Find My support, the T-CREATE EXPERT P34F can be seamlessly paired with Apple mobile devices for precise location tracking via the Find My app. It also features a low-decibel alert function to help users quickly locate misplaced devices by sound. This solution significantly reduces the risk of loss while providing secure and reliable portable data protection.
- T-CREATE EXPERT P35S Destroyed Portable SSD: Focused on providing innovative comprehensive data protection solutions, TEAMGROUP is introducing the industry’s first external SSD that features one-click data destruction. Designed for end-users who carry highly confidential documents, the SSD prevents data breaches and ensures that personal and confidential information remains protected under all circumstances.
- T-CREATE CinemaPr P36D Docking External SSD: Designed for short-form video creators, the T-CREATE CinemaPr P36D supports real-time recording and storage to efficiently capture every critical frame. It features four 1/4-inch screw mounts for easy attachment to accessories, as well as one HDMI port and four USB-C ports to support simultaneous connections to monitors, microphones, and other peripherals for streamlined workflows. The SSD also includes a modular board that supports magnetic power bank mounting, cable organization, and cold shoe expansion, offering a complete peripheral integration solution. Whether for immediate storage or backup of large video files, the P36D is built to meet the demands of professional video production.
- TEAMGROUP PD20 ECO OCEAN External SSD: TEAMGROUP has long been committed to environmental sustainability and actively incorporates eco-conscious principles such as carbon reduction, recyclability, and sustainability into its product development. The PD20 ECO OCEAN External SSD is the industry’s first external SSD made from recycled ocean waste, including discarded fishing nets, PET bottles, and polystyrene foam. This innovative use of reclaimed ocean materials reflects TEAMGROUP’s commitment to ocean-friendly practices and its corporate responsibility to promote material reuse.
- TEAMGROUP APEX SD7.1 MicroSD Express Card: Powered by next-generation microSD Express technology, the APEX SD7.1 MicroSD Express delivers a significant upgrade in data transfer performance. Designed for broad compatibility, it provides seamless high-speed storage for the Nintendo Switch 2, as well as various handheld and mobile devices. With reading speeds of up to 800MB/s, it’s up to eight times faster than conventional UHS-I cards (which max out at 100MB/s), giving gamers an ultimate performance experience across platforms.
TEAMGROUP continues to push the boundaries of design and technology, earning prestigious international accolades such as the iF DESIGN AWARD, Red Dot Design Award, and Taiwan Excellence Award. At COMPUTEX 2025, TEAMGROUP is proud to present two flagship products recognized by the Best Choice (BC) Awards:
- T-FORCE DELTA RGB ECO DDR5 Desktop Memory: As Taiwan’s first eco-friendly gaming memory to receive this award, it sets a new industry benchmark by uniting exceptional performance with sustainable innovation. Crafted using 80% recycled aluminum for its heat spreader and 100% post-consumer recycled (PCR) plastic for its RGB light bar, this groundbreaking module represents a new era of memory design, delivering uncompromising gaming performance while upholding environmental responsibility and enhancing the user experience.
- TEAMGROUP INDUSTRIAL P250Q One-Click Data Destruction SSD: Integrates one-click data destruction, data authentication, advanced shock resistance, and durability design, it meets the stringent demands of industrial-grade data security and long-term operation.
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