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Jumbo Group to Distribute Havells Kitchen Appliances in the UAE

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Havells India has announced its entry into the UAE kitchen appliances market through a strategic partnership with Jumbo Group. This alliance is set to bolster Havells product portfolio and market reach while enabling Jumbo Group to establish a significant presence in the Middle East. The partnership will see the launch of Havells India’s premier kitchen appliances, including advanced mixer grinders starting with online availability on Jumbo’s e-commerce website jumbo.ae followed by retail store distribution.

Havells’ energy-efficient appliances come equipped with advanced technology, super quality, and design. At a later stage, the Havells product line-up will be extended to include premium juicers and state-of-the-art air fryers, which will also be available in-store at Jumbo Electronics outlets and online. As part of the tie-up, Jumbo will also undertake distribution to retailers in the UAE to develop a brand presence in MEA.

Rahul Murgai, Senior Vice President, Havells India, expressed enthusiasm about the landmark expansion, stating, “At Havells, our dedication to growing globally remains steadfast, embodying our ‘Make in India’ ethos for a worldwide audience. We are excited to announce our partnership with Jumbo as the distributor of Havells’ Kitchen Appliances in the Middle East. This collaboration not only marks a significant step in strengthening Havells’ brand presence but also in expanding our channel reach to significantly enhance customer access to our innovative products.”

Commenting on the partnership, Vikas Chadha, CEO of Jumbo Electronics Ltd, said, “We are thrilled to enter the kitchen appliances market through our partnership with Havells India Ltd, a company that aligns with our vision of quality and innovation. With the growing demand for kitchen appliances, this partnership will allow us to provide our customers with the best products available, enhancing their lifestyle and convenience. Looking at the growing tech-savvy customer base we start availability with e-commerce and then expand to retail stores ensuring that we provide maximum accessibility and convenience to our customers.”

The Havells line-up offered by Jumbo Group will be backed up by Jumbo Serve, the UAE’s leading ISO 9001 certified after-sales service provider, which will manage the warranty and contract service of the full suite of Havells products sold in the UAE

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Corsair Introduces K70 PRO TKL

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CORSAIR has unveiled the K70 PRO TKL, a tenkeyless keyboard that redefines the standards of gaming performance. Powered by CORSAIR’s innovative MGX Hyperdrive magnetic switches and featuring cutting-edge technologies like Rapid Trigger and FlashTap, the K70 PRO TKL is designed to dominate the competitive gaming scene.

The K70 PRO TKL introduces CORSAIR’s MGX Hyperdrive magnetic switches, which utilize Hall-effect sensors for lightning-fast activation. Combined with Rapid Trigger, these switches accelerate actions by registering and resetting keypresses instantly, surpassing the capabilities of traditional mechanical switches. The customisable actuation distance, ranging from 0.1mm to 4.0mm, allows gamers to tailor the keyboard to their specific preferences.

The K70 PRO TKL also offers FlashTap, a revolutionary SOCD system that enables esports-grade character movement. By prioritizing the first or last keypress, FlashTap significantly enhances in-game movement, particularly for rapid-strafing and move-mirroring techniques.

The wired-only K70 PRO TKL boasts 8,000Hz hyper-polling, ensuring ultra-fast keystroke registration. CORSAIR’s AXON hyper-processing technology further minimizes input lag and delay, giving gamers a decisive edge in critical moments.

The K70 PRO TKL delivers a premium gaming experience with its pre-lubricated MGX Hyperdrive switches, which offer a consistent and wobble-free keystroke. The keyboard’s sound-dampening foam reduces unwanted noise, creating a quieter and more immersive gaming environment.

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ASUS Celebrates One-Year Anniversary of NUC Portfolio

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ASUS has announced that it has made significant achievements and launched groundbreaking AI innovations following its official takeover of the NUC portfolio from Intel in October 2023. In October 2023, ASUS undertook the significant task of taking over Intel’s NUC portfolio and continuing the 10-year legacy of NUCs, which have been deployed to millions of customers worldwide. This marked the first time that ASUS has been involved in such a large-scale industry transition. Over the past year, ASUS seamlessly and successfully transitioned customers from the legacy Intel NUC portfolio to the ASUS NUC portfolio.

ASUS NUCs are now synonymous with top-tier performance, exceptional quality, and reliability. These attributes ensure that ASUS NUCs stand out in the market, offering an alternative to traditional desktops in a compact, mini-sized package, providing users with superior computing solutions that are both innovative and dependable. Whether for professional workloads, gaming, or AI applications, ASUS NUCs deliver the power and stability required for even the most demanding tasks and ensure that users thrive in this new AI era.

“As we celebrate our first anniversary of the successful takeover of the NUC portfolio from Intel, we remain committed to pushing the boundaries of innovation and delivering cutting-edge technology to our customers,” said Jackie Hsu, Senior Vice President and Co-Head of the Open Platform Business Group and AIoT Business Group. “The introduction of the world’s first AI mini PC and a seamless transition for existing NUC users underscore our dedication to maintaining our leadership position in the industry.”

ASUS continues to push the boundaries of what is possible in the computing industry with the introduction of the AI NUC – the world’s first AI mini PC powered by an Intel Core Ultra processor (Series 2) with Microsoft Copilot+. These AI-enabled NUCs feature the latest NPU, GPU, and CPU architectures, enabling customers to design for the future of AI. ASUS NUC 14 Pro AI, which was recently unveiled at IFA 2024, allows users to experience the next level of AI performance, unlocking new possibilities for advanced computing tasks. This compact powerhouse offers a mini PC alternative to laptop AI PCs, providing more flexible options for AI-driven computing.

In addition, the ROG NUC/NUC 14 Performance is a new expansion of the ASUS AI NUC offering. The ROG NUC and NUC 14 Performance mark significant strides in ultra-small form factor computing. These devices are tailored for both gamers and versatile commercial use, integrating high-performance components into compact designs.

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Nothing Shows Off Industry’s First Co-Created Smartphone

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Nothing today unveiled the outcomes of The Community Edition Project. The Phone (2a) Plus Community Edition is Nothing’s first co-created product, where some of its most talented followers worked directly with the Nothing Team. From hardware to wallpapers, packaging to marketing, this smartphone has been entirely shaped by the imagination of Nothing’s community.

Nothing is pioneering a new way of working that seeks to erase the barrier between company and community. The project generated significant excitement, with over 900 entries from 47 countries around the world. The Community Edition Project is Nothing’s first major pilot to cocreate hardware, software, and content with its community, marking a key step towards shaping the future of the business together.

Winners Astrid Vanhuyse & Kenta Akasaki, Andrés Mateos, Ian Henry Simmonds and Sonya Palma, collaborated closely with Nothing’s Design Studio, Creative, Brand and Marketing teams in London to further refine their winning concepts. The result of this collaboration between the Nothing team and the community is Phone (2a) Plus Community Edition, a glow-in-the-dark interpretation of the popular Phone (2a) Plus.

Stage 1 – Hardware Design
Astrid Vanhuyse & Kenta Akasaki collaborated with Nothing’s Design Director Adam Bates and CMF Designer Lucy Birley, experimenting with a variety of materials and colours to bring their “Phosphorescence” concept to life, all while preserving the device’s core Nothing identity. Using green-tinted phosphorescent material finishes, elements of the back of the phone emit a soft glow in dark environments. This feature is purely analogue, requiring no power source, and can last for hours before gradually fading until it recharges by daylight.

Stage 2 – Wallpaper Design
Building on the hardware design, Andrés Mateos used a mix of AI tools and digital design to create the “Connected Collection”. Initially tasked with developing four wallpapers, Andrés, along with Nothing’s Software Design Director Mladen M Hoyss and Software Designer Ken Giang, decided to expand the final collection to six wallpapers.

Stage 3 – Packaging Design
Ian Henry Simmonds reinterpreted Nothing’s packaging design with his “Less is More” concept – a graphically bold, yet simple super-macro crop. The final packaging includes reflective elements which glow in dark environments to complement the winning hardware design.

Stage 4 – Marketing Campaign
Sonya Palma brought all the elements together with her intimate and powerful campaign concept, “Find your light. Capture your light”. This compelling campaign echoes Nothing’s very first product launch where “pure instinct” was at the campaign’s centre. Both allude to the idea that we all have an inner power that deserves to be explored. Sonya worked with Nothing’s Creative Team to develop a suite of elevated assets, including a film campaign and digital assets that supported the launch of the product.

According to Nothing, co-creation is at the core of the company’s mission. While Phone (2a) Plus Community Edition is the Community Team’s largest project to date, Nothing says it is constantly working with community members to co-develop software and content. In 2022, Nothing also introduced the role of a Community Board Observer, an elected individual who represents the community at Nothing’s Board of Directors meetings.

The Community Edition Project phone is available across all markets and has been developed on Phone (2a) Plus. Nothing will produce just 1,000 units of Phone (2a) and Phone (2a) Plus Community Edition. In GCC only 150 pieces are available for sale in both UAE and KSA. Nothing fans can get their hands on the “Community Edition” only through the Nothing Instagram page: @nothingarabia and it will be priced at: AED1,649 in UAE and SAR1,749.

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