TCL Electronics presented its latest range of innovative technologies at IFA 2024 in Berlin, featuring one of its most extensive product lineups. As IFA marked its 100th anniversary, TCL also made a significant impact with its largest-ever exhibition space, an impressive nearly 3,000 square meters, setting a historic new benchmark for the brand.

As a leader and pioneer in large-screen displays and Mini LED technology, TCL redefines new standards in picture quality with the latest TVs while elevating the audio-visual experience on large screens. TCL’s latest product, 115-inches X955 Max Premium QD-Mini LED TV showcases TCL’s all-domain halo control technology, marking another milestone for the industry. Another key product on display is the TCL 115-inches X955 Max, the world’s largest 115-inch QD-Mini LED TV, taking home entertainment to new heights by delivering an unparalleled viewing experience in the industry.

TCL also showcased its brand-new NXTFRAME TV Series, which redefines the future of digital art and entertainment in the home. The Pro version of the TCL NXTFRAME TV comes with sound technology developed in collaboration with Bang & Olufsen, the luxury audio brand that delivers its bespoke sound solutions to consumers worldwide. The innovations were part of TCL’s broader display lineup announced at its IFA 2024 Global Press Conference, which also included the latest R8 series monitors and its flagship-level soundbar Q85H and Q75H. With patented RAY·DANZ technology and TCL Tutti Choral technology, the soundbars facilitate greater home theatre experiences.

The latest announcements in the AR field, the RayNeo Air 2S XR Glasses, TCL sets a new standard in user experience by combining a premium visual experience with an innovative symmetric audio system. In the automotive sector, TCL integrated intelligence, personalization, and safety, showcasing its latest solutions at IFA. The TCL Intelligent Cockpit Integration Solution and TCL Cockpit Display Optimization Solution not only offer cost-effective creative solutions but also boost performance, delivering a cinematic, high-end cockpit-driving experience for users.

TCL also presented its M-Series Flat Panel Display, which has earned dual TÜV Rheinland certifications for low blue light and flicker-free performance, promoting eye health even during extended use. Additionally, TCL unveiled a specialized Smart Hotel System designed to meet the specific needs of hotel groups, offering highly integrated and customizable features tailored for B2B hotel clients. TCL unveiled a series of innovative home appliances that combine technology with user-focused design, setting new standards in energy efficiency, health, and space optimization for smart living.

TCL introduced the FreshIN 3.0 fresh air conditioner with ecosystem connectivity, featuring health-focused QuadruPuri Filters, an AI energy-saving algorithm, and voice control. The TCL BreezeIN 2.0 air conditioner leads the industry with its ultra-energy-efficient AI big data model. The Free Built-in Refrigerator offers a seamless design that fits perfectly into kitchen space and a T-Fresh system designed to deliver high levels of sterilization. The P68 Washer and Dryer Pair, with a stackable design, is perfect for compact spaces and includes advanced anti-wrinkle technology.

TCL is expanding its smart home ecosystem with the introduction of a broader range of home products to enhance connectivity. TCL demonstrated an innovative Smart Home Energy Solution that integrates solar panels, energy storage systems, heat pumps, EV chargers, and household appliances into a unified platform. With the TCL Home app, users can monitor and control the entire energy ecosystem, maximizing the use of green energy and reducing costs – making homes smarter and life greener.

IFA 2024 also marks the first comprehensive showcase of ONE TCL ESG story, illustrating TCL’s steadfast commitment to a sustainable future across its vertical integrated supply chain. As the #TCLGreen campaign progresses, TCL reinforces its dedication to protecting the planet and creating a greener world for all. TCL is always committed to highlighting the synergy between sportsmanship and technological innovations by teaming up with partners including sports and esports. The exhibition featured a fusion of sports partnerships, creating interactive zones that captivate younger audiences. The appearance of Spanish football legend David Villa Sánchez ignited excitement at the event, underscoring TCL’s dedication to supporting sports and its global influence.

Chris Lefteri, a global leader in CMF (Color, Material, Finish) shared his profound insights on how cutting-edge material design drives technological progress, offering attendees an opportunity to engage with how the CMF will elevate TCL’s upcoming products. TCL continues to deepen its global localization strategy and reinforce its technological leadership. In the first half of 2024, TCL shipped 12.52 million TVs globally, securing its position as the world’s top 2 TV brand consecutively. In Europe, TCL’s TV shipments grew by 40.1%, with market share ranking in the top two in France, Sweden, and Poland, and third in the Czech Republic and Spain, showcasing the brand’s strong performance worldwide.

Huawei is gearing up for a highly anticipated product launch on 19 September, with a series of innovative products, from wearables to tablets, set to be unveiled. As such, everyone is eager to see what Huawei has in store, amidst the wide array of choices available with high expectations for innovative features and cutting-edge technologies for their next smart device purchase.

New HUAWEI WATCH GT series on the horizon?
One of the major highlights of the upcoming launch event is the anticipation of the HUAWEI WATCH GT 5 series. The new series is expected to feature the recently unveiled HUAWEI TruSense System, which promises to enhance health and fitness tracking with more precise and comprehensive data. Introduced in August, the HUAWEI TruSense System also support emotional health-related functions, a potential game-changer in wearable tech. And there is speculation that the new HUAWEI WATCH GT 5 series will incorporate this feature.

When it comes to design, the new HUAWEI WATCH GT 5 series is expected to prioritise fashion and versatility. Teasers on Huawei’s social media have hinted at sharp-edged geometric designs crafted from premium materials, like metallic titanium alloy and white ceramic, promising a stylish and innovative design.

The Next Swing For Ultimate
Another anticipated release is the new edition of the HUAWEI WATCH Ultimate, which, based on teasers, is expected to introduce features focused on golf. This comes at a time when there’s a growing demand for wearables with specialised features tailored to users’ hobbies and fitness activities. Teasers have also offered a sneak peek at a Dual-Colour Bezel design.

Next-Generation Blood Pressure Monitor
Speculations are that the next-generation blood pressure monitoring will be launched in the form of HUAWEI WATCH D 2, following teasers on Huawei’s social media. Huawei has suggested a focus on expanding health-tracking capabilities during the HUAWEI TruSense System launch, with media reports indicating it may introduce ABPM (Ambulatory Blood Pressure Monitoring) in its wearable devices.

This could potentially make it the world’s first smartwatch to support dynamic blood pressure monitoring, a game-changer for users concerned about their health and blood pressure. The last major release in this area was the HUAWEI WATCH D back in 2021, which was EU CE medical certified and praised for its blood pressure measurement capabilities.

An update to the MatePad series
Huawei has continuously developed and launched an impressive array of ground-breaking tablets. Two new tablets are likely to be debuted during the launch event, the HUAWEI MatePad Pro and HUAWEI MatePad12 X.

Notable upgrade for the HUAWEI MatePad Pro is the inclusion of Tandem OLED PaperMatte Display, which boasts anti-glare capabilities, eye-soothing properties, a pen-on-paper writing experience, and performance improvements across the board. Additionally, an upgraded HUAWEI Glide Keyboard is expected, which may bring an innovative stylus storage design with seamless connectivity.

HONOR has announced its groundbreaking AI-enabled hardware capabilities and a collaborative AI privacy protection architecture, showcasing its commitment to innovative empowerment in an AI-driven world, at IFA 2024. The event also saw the debut of HONOR’s latest AI-empowered flagship devices, including the HONOR Magic V3, the world’s slimmest inward foldable smartphone, as well as the sleek and artistic laptop HONOR MagicBook Art 14, and the cutting-edge innovative digital canvas HONOR MagicPad 2, and a stylish health tracker HONOR Watch 5.

“AI is fundamentally reshaping our industry, enriching and creating new experiences that improve creativity and productivity for consumers all around the world, every day,” said George Zhao, CEO of HONOR. “Our role as a smart device provider gives us incredible access to consumers. Combined with our expertise in devices, it informs our AI roadmap, allowing us to create personal, intuitive, and more secure AI experiences that best meet their needs. Through all our new flagship devices, we hope to deliver human-centric AI experiences that consumers will find truly magical.”

During the presentation, HONOR also highlighted its collaboration with Google Cloud. “We’re delighted to deepen our collaboration with HONOR,” said Matt Waldbusser, Managing Director of Global Solutions and Consumer AI of Google Cloud. “By incorporating Google’s AI models and Cloud technology, HONOR is giving Magic V3 users the ability to experience exciting new possibilities with AI in their daily lives.”

HONOR Magic V3
Continuing to push the boundaries of foldable devices, HONOR introduced the all-new HONOR Magic V3, the world’s thinnest inward foldable phone with enhanced durability, battery, display and AI experience, to global consumers. With a sleek folded thickness of 9.2mm and a featherlight body weighing just 226g, the HONOR Magic V3 rivals the slimness and weight of a flagship bar phone, ensuring utmost portability for users.

This feat is accomplished through the meticulous application of 19 innovative materials and 114 microstructures, propelling foldable devices into a new era of precision and slimness. Featuring a dome-shaped octagonal camera module, the HONOR Magic V3 seamlessly combines the architectural beauty of dome structures with technological innovations. This camera module showcases a diamond cut, adding an element of elegance and sleekness to the device’s overall appearance.

Adding to its durability, the HONOR Magic V3 incorporates a Special Fiber into its body material, enhancing impact resistance by 40 times compared to other flagship bar phones while reducing the back cover’s thickness by over 30%. Moreover, featuring the proprietary HONOR Super Steel Hinge, the device can withstand up to 500,000 folding cycles and has attained the prestigious SGS Durability Certification. Fortified with the HONOR Super Armored Inner Screen and HONOR Anti-scratch NanoCrystal Shield, the HONOR Magic V3 is crafted to endure the rigours of daily use.

Equipped with a 6.43-inch external display and a 7.92-inch internal foldable screen, the HONOR Magic V3 delivers an immersive dual-use experience, offering an enjoyable visual journey to users. Dedicated to prioritizing user well-being and comfort, this device incorporates a range of innovative eye-comfort features, such as the world’s first AI Defocus Display technology, 4320Hz Risk-free PWM Dimming, Dynamic Dimming, Circadian Night Display and Natural Tone Display.

In addition, the HONOR Magic V3 is packed with an advanced 5150mAh Third-generation Silicon-carbon Battery, supported by the lightning-fast 66W Wired and 50W Wireless HONOR SuperCharge, ensuring users an uninterrupted and stress-free mobile experience. Featuring the innovative HONOR Falcon Camera System which encompasses a 50MP Periscope Telephoto Camera, a 50MP Main Camera, and a 40MP Ultra-wide Camera, the device promises unparalleled imaging quality and versatility for users seeking stunning smartphone photography.

HONOR Magic V3 offers a host of intelligent features. These include Magic Portal on Foldable, along with on-device AI-enabled photography features like HONOR AI Motion Sensing for Lightning-fast shots and the HONOR AI Portrait Engine for portrait enhancement. Collaborating with Google Cloud, HONOR enriches a range of productivity features supported by Google’s AI models and Cloud technologies to empower users to improve overall efficiency, including HONOR AI Eraser, Face-to-Face Translation, and Translation tools in HONOR Notes. These deliver on HONOR’s promise of a new era of AI-enabled versatility and productivity, catering to the evolving demands of business and professional users.

UAE consumers can now get their hands on the world’s thinnest and lightest AI foldable smartphone, the HONOR Magic V3, on the very same day as its global launch. The HONOR Magic V3 is available in three stunning colours, inspired by nature: Reddish Brown, Green, and Black via the HONOR Online Store and select retailers across the UAE for AED 6899, with gifts worth AED 2045 including HONOR Watch 4, HONOR VIP Care, Bose Soundlink Micro speaker and in-car wireless charger.

HONOR MagicPad2
The HONOR MagicPad2 stands out with its impressive slim design, boasting an ultra-thin 5.8mm body and weighing just 555g, making it the ideal companion for on-the-go use. It features a 12.3-inch HONOR Eye Comfort Display with a 144Hz screen refresh rate, creating a visually stunning experience with enhanced smoothness and responsiveness across various content. Additionally, holding dual TÜV certifications, the tablet ensures optimal eye care through advanced innovations such as AI Defocus Display, 4320Hz high-frequency PWM dimming, Circadian Night Display, and Dynamic Dimming functionalities.

The HONOR MagicPad 2 excels not only visually but also in its audio experience. The HONOR MagicPad2 is IMAX-Enhanced certified, ensuring a high-quality entertainment experience with stunning picture quality and audio by DTS, immersing users in cinematic audio-visual feasts anytime, anywhere on Disney+. By incorporating HONOR Spatial Audio Technology, the tablet features a widened sound field of 25% compared to its forerunner, enriching the audio experience for all users.

The HONOR MagicPad 2 is powered by the Snapdragon 8s Gen 3 flagship platform, excellently handling multiple tasks such as office work and gaming. The massive 10050mAh battery serves as a powerful backup for work and entertainment, complemented by 66W fast charging technology for rapid charging and efficient power consumption, giving users peace of mind.

The HONOR MagicPad2 runs on the new MagicOS 8.0, which is based on user intent-based recognition and possesses powerful AI capabilities, bringing users an unprecedented intelligent magical experience. The Magic Portal feature can predict interaction needs and recognize intentions in advance, allowing users to generate schedules or more tasks with just a long press and drag. From Voice to Text to Handwriting Beautification and Formula Recognition capabilities, the AI-driven office tools further enhance the HONOR MagicPad 2’s productivity, empowering users to achieve more in their daily endeavours.

UAE consumers can purchase the new HONOR MagicPad 2, on the very same day as its global launch. The HONOR Magic Pad 2 is available via the HONOR Online Store and select retailers across the UAE for AED 2299, with gifts including the HONOR Smart Keyboard, HONOR HONOR Magic Pen and more.

HONOR MagicBook Art 14
The HONOR MagicBook Art 14 represents a groundbreaking leap in the laptop industry, transforming the conventional laptop experience by infusing human-centric innovation with robust capabilities. Showcasing the Vine-leaf Curves Design and Satin Enamel Spraying Technology, this laptop is a marvel of lightweight engineering, incorporating cutting-edge platform-level AI features alongside robust hardware and software solutions, ensuring unmatched productivity and user experience.

Translating the lightweight and slim characteristics synonymous with smartphones to laptops, HONOR is introducing the so far lightest and slimmest AIPC to the market. The HONOR MagicBook Art 14 showcases the pioneering Topology Lightweight Structure, weighing just approximately 1kg and measuring a slim thickness of 10mm. Boasting an alloy body crafted from magnesium and a keyboard constructed with titanium, this laptop epitomizes a perfect balance of lightweight design and durability.

HONOR Watch 5
HONOR also introduced the HONOR Watch 5, a blend of modern technology and sleek design. Weighing 35g, it measures only 11mm in thickness, making it lightweight and comfortable for all-day wear. The 1.85-inch AMOLED colour display with a resolution of 450×390 pixels and 322 PPI supports full-screen touch operation, providing a vivid visual experience.