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Sharaf DG Launches Copilot+ PCs in Dubai

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Sharaf DG has launched a new category of Windows PCs – Copilot+ PCs, in Dubai. Microsoft together with MNA partners such as Asus, HP and Lenovo unveiled the Copilot+ PCs. “These devices are set to revolutionize both work and creativity with their unparalleled performance and innovative AI capabilities,” said Karin Belbelian, Director of Category Management – Consumer Sales Organization at Microsoft. “Equipped with advanced NPU silicon, Copilot+ PCs significantly enhance productivity, creativity, and security, making them the most powerful AI PCs available.”

Karin highlighted the collaboration with Asus, HP, Lenovo, and Microsoft Surface, which brings a diverse range of devices tailored to meet users’ unique needs and elevate their computing experience. “The Copilot+ PC is designed for productivity-focused users who require premium, lightweight hardware with long battery life. It helps save time and enables more efficient work.”

“Sharaf DG is leading the Copilot+ PCs market, designed to set new benchmarks with the largest range of Copilot+ PCs,” said Nilesh Khalkho, CEO, Sharaf DG. Ifham Khalid, Sales Lead, Devices and Creativity – Middle East and Africa at Microsoft, said, “People in UAE are quick to adopt any new technology that is introduced globally. We are excited to see how consumers in the UAE will use Copilot+ PCs and their advanced AI capabilities to increase productivity and creativity in their daily lives. We are collaborating with Sharaf DG to showcase the capabilities of Copilot + PCs inside their stores, including our flagship experiences at Dubai Mall and City Centre Deira. Discover a wide selection of Copilot+ PCs and benefit from the expertise of our trained specialists at Sharaf DG, ready to showcase the full potential of these remarkable devices”.

Key Features of Copilot+ PCs:

  1. A New AI Era: Copilot+ PCs are the fastest and most intelligent Windows PCs ever created. Featuring advanced Neural Processing Units (NPUs) capable of performing over 40 trillion operations per second, these PCs set a new benchmark for speed and efficiency.
  2. The Neural Processing Unit (NPU) is a third processor in the computer designed to process large amounts of data in parallel, performing trillions of operations per second. It excels at providing lightning-fast, high-bandwidth AI in real time and frees your CPU and GPU up for other tasks
  3. NPUs are built for intensive workloads that otherwise would deplete CPU and GPU performance. This uniquely enables us to offload our next-gen AI features to the NPU without sacrificing the overall performance, battery life, or thermals of the device.
  4. NPU performance is measured by TOPS or trillions of operations per second. Copilot+ PCs have 40+ TOPs, making them the most powerful NPUs on the market with remarkable efficiency in handling AI tasks. This is particularly crucial for a notebook PC running on battery.

AI-Driven Features: The exclusive Windows 11 on Copilot+ PCs includes:

  1. Cocreator: An AI tool that allows users to sketch and create images using text prompts directly in Paint.
  2. Image Creator: Generate customized images and apply artistic styles to existing photos using AI-powered edits.
  3. Live Captions: Instantly translate any video or audio content from 44 languages into English.
  4. Windows Studio Effects: Enhance your video calls with creative filters, portrait lighting, eye contact features, portrait blur, and voice focus.
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Accessories

CORSAIR to Collab with Call of Duty

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CORSAIR has begun to release the first products in its multi-year, full cross-brand collaboration with the critically acclaimed Call of Duty franchise. This powerful new integration sees two of the world’s best-known gaming brands come together for the first time with the collaboration extending across multiple product categories at CORSAIR including Drop, Elgato, ORIGIN PC and SCUF Gaming.

“We are thrilled to be teaming up with Activision and have our world-class brands come together as CORSAIR is set to deliver premium performance for Call of Duty players across all platforms whether it’s playing Black Ops 6, capturing amazing content or streaming with friends,” said Thi La, President and COO at CORSAIR.

“Our goal has always been to fuel the Call of Duty fandom with best-in-class products built for today’s gamers and we couldn’t be more thrilled to partner with CORSAIR for the launch of Black Ops 6. The suite of officially licensed products will help elevate gaming stations everywhere in true Call of Duty Black Ops style,” said Brooke Carpenter, Senior Director, Global Consumer Products at Activision.

In addition to top-tier controllers from SCUF Gaming, CORSAIR headsets and keyboards and streaming equipment from Elgato, this collaboration will see the introduction of several high-end gaming PCs including the ORIGIN PC EON16-X laptop, ORIGIN PC NEURON gaming PC, and the CORSAIR VENGEANCE Gaming PC line. These high-performance gaming machines are designed for the ultimate gaming experience, featuring cutting-edge hardware, custom Black Ops 6-themed aesthetics, and superior build quality. With powerful processors, advanced graphics, and lightning-fast storage, Call of Duty fans will enjoy seamless gameplay and stunning visuals.

Beginning with the launch of the highly-anticipated Call of Duty: Black Ops 6, featured products launching today and throughout this holiday include:

CORSAIR

  1. HS80 RGB WIRELESS CALL OF DUTY: BLACK OPS 6 EDITION: A premium wireless gaming headset that delivers incredibly detailed sound through custom-tuned 50mm neodymium audio drivers with immersive Dolby Atmos. It features hyper-fast SLIPSTREAM WIRELESS and a broadcast-grade omnidirectional microphone that captures your voice with outstanding clarity.
  2. K65 PLUS WIRELESS CALL OF DUTY: BLACK OPS 6 EDITION: Stand out from the crowd with superior skill and distinctive design.
  3. The CORSAIR K65 PLUS WIRELESS is a 75% gaming keyboard that maxes out on performance and personality. Step up your Switch game with pre-lubricated CORSAIR MLX Red V2 linear switches that make each keystroke silky smooth and responsive.
  4. M75 WIRELESS CALL OF DUTY: BLACK OPS 6 EDITION: Sculpted by victory. Made for the spotlight. The M75 WIRELESS sports an expertly designed ambidextrous mouse shape and ultra-fast connectivity via SLIPSTREAM WIRELESS and Bluetooth.
  5. MM300 2XL CALL OF DUTY: BLACK OPS 6 EDITION: a high endurance cloth mouse mat for high-DPI gaming mice. Reinforced stitched edges guard against surface peeling, while the textile-weaved surface gives superior control for lethal in-game accuracy.
  6. VENGEANCE SERIES CALL OF DUTY: BLACK OPS 6 EDITION: Step up your game with a CORSAIR VENGEANCE gaming pc, built with a full range of award-winning CORSAIR components, and powered by the latest cutting-edge processors and graphics.

SCUF Gaming

  1. REFLEX CALL OF DUTY: BLACK OPS 6 EDITION: Stay unstoppable with ergonomically designed remappable paddles, adaptive triggers, and onboard profiles that allow you to quickly switch from one game to another with SCUF Reflex for PlayStation 5.
  2. INSTINCT PRO CALL OF DUTY: BLACK OPS 6 EDITION: Engineered for better performance and responsiveness, SCUF Instinct Pro for Xbox Series X|S provides four remappable paddles, interchangeable thumbsticks, and instant triggers that switch from regular to a mouse-like click at the flip of a switch.
  3. ENVISION PRO CALL OF DUTY: BLACK OPS 6 EDITION: Designed to deliver the best experience for controller PC gamers. SCUF Envision is equipped with 11 additional remappable inputs, ultra-fast wired/wireless connectivity, advanced software for macros and endless customization options.
  4. UNIVERSAL CONTROLLER PROTECTION CASE CALL OF DUTY: BLACK OPS 6 EDITION: This case has an impact-resistant exterior and a soft, padded interior to protect your controller from dents and scratches, even while travelling. It works to protect any Xbox Series X|S, PS5, PS4, or Xbox One controller.

Elgato

  1. STREAM DECK MK.2 CALL OF DUTY: BLACK OPS 6 EDITION: Features 15 customizable LCD keys to control apps and platforms. Hit the store for app plugins, icons, tracks plus effects, and keep your setup fresh with interchangeable faceplates.
  2. WAVE:3 USB MICROPHONE CALL OF DUTY: BLACK OPS 6 EDITION: A premium microphone and digital mixing solution that fuses plug-and-play convenience with broadcast-grade circuitry.
  3. WAVE MIC ARM LP CALL OF DUTY: BLACK OPS 6 EDITION: A studio-grade boom arm for your premium microphone, Wave Mic Arm LP sits below the shoulder line for an unobstructed view.

Drop

ARTISAN KEYCAP CALL OF DUTY: BLACK OPS 6 EDITION: A 1u artisan keycap featuring a jet-black acrylic keycap with a bite jutting out to meet your fingertips.

ORIGIN PC

  1. ORIGIN PC NEURON CALL OF DUTY: BLACK OPS 6 EDITION: A gaming powerhouse engineered for intense action and precision. Equipped with cutting-edge hardware including powerful graphics cards, fast processors, and more. With fully customizable options and up to 8TB of storage, you’ll have the space and speed to dominate every game. Encased in a sleek design, the NEURON brings unparalleled power and style to your gaming setup.
  2. ORIGIN PC EON16-X CALL OF DUTY: BLACK OPS 6 EDITION: Experience unparalleled performance and immersive gameplay in a sleek, custom design. Fully customizable, add on a plethora of storage and high-quality DDR5 memory with components by CORSAIR.

Specific products are available now or open for pre-order. Additional categories, launch dates, and more details on this groundbreaking collaboration will be announced over time.

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Gadgets

Canon Intros SELPHY QX20 Portable Colour Photo Printer

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Canon Middle East unveils the latest addition to its portable printer range with the launch of the SELPHY QX20, an exciting evolution to the previous QX10, enabling users to continue broadening their creative horizons with greater freedom. Leaning into popular social media formats, this upgrade now supports 2:3 as well as square paper sizes and is available in on-trend terracotta red, dark grey and classic white.

The new QX20 is a must-have gadget for those with a passion for creativity. Whether that be making visual notes for personal projects, decorating journals or scrapbooks using sticky-backed paper, crafting personalised notes for loved ones, or simply decorating wall spaces, SELPHY QX20 delivers high-quality, long-lasting pictures straight from a smartphone. The flexibility in paper sizes lends itself nicely to 365 photo challenges, inviting users to print one photo a day as a wonderfully tangible way to remember smaller daily moments.

Without the need for ink cartridges, the SELPHY QX20 uses dye sublimation technology that produces smudge-free, high-quality photos. An overcoat is added to resist the effect of fading. Easily transportable and complete with a built-in battery and Wi-Fi compatibility, the printer fits comfortably in a bag, meaning it can be used on-the-go to transform memories into physical keepsakes on the spot. At home, its compact size means it can sit neatly on any shelf or desk without competing for tabletop space.

Beyond the choice of paper size, wider creative expression is available with the SELPHY Photo Layout App, where fun artistic touches like stamps, filters, borders, and text can be added to special memories. For example, snowflakes can be added to a selfie to use as a Christmas table place card or hearts when making a homemade Valentine’s Day gift. The update also includes collages, frames and customisable borders, with new edge-to-edge printing meaning more of the memory can be seen with each print.

Joining an expanding portfolio of portable mobile printers, including the CP1500, a super compact photo printer for the desk, and the Zoemini range, a series of pocket-sized devices to print instant peel-and-stick photos, the latest QX20 fits perfectly into this line-up – a functional yet stylish printer and the ideal product for unleashing creativity, anytime, anywhere.

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Gadgets

Motorola Unveils Android 15 Upgrade List

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Motorola has joined the growing list of smartphone manufacturers announcing their Android 15 upgrade plans. While the company hasn’t made a formal announcement, its support page has been updated to reveal the devices eligible for the latest OS.

Unlike many competitors, Motorola has been proactive in confirming its Android 15 upgrade lineup, ensuring users have clarity about their device’s future.

Motorola Razr family:
Motorola Razr (2023) / Razr 40
Motorola Razr+ (2023) / Razr 40 Ultra
Motorola Razr (2024) / Razr 50
Motorola Razr+ (2024) / Razr 50 Ultra

Motorola Edge family:
Motorola Edge+ 2023
Motorola Edge 2024
Motorola Edge 40 Pro
Motorola Edge 50
Motorola Edge 50 Fusion
Motorola Edge 50 Neo
Motorola Edge 50 Pro
Motorola Edge 50 Ultra

Motorola G family:
Moto G Power 5G (2024)
Moto G 5G (2024)
Moto G Stylus 5G (2024)
Moto G34 5G
Moto G35
Moto G45
Moto G55
Moto G75
Moto G85

Motorola ThinkPhone family:
ThinkPhone by Motorola
ThinkPhone (2025)

Motorola is expected to announce the release date of the updates for these phones very soon.

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