Apps
The Lord of the Rings: The War of the Rohirrim Comes to PUBG MOBILE
PUBG MOBILE has announced a partnership with Warner Bros. Pictures to celebrate the highly anticipated theatrical release of New Line Cinema, Warner Bros. Animation and Wingnut Films’ The Lord of the Rings: The War of the Rohirrim. This epic collaboration combines the battlegrounds of Middle-earth with lore-inspired events and skins, available for a limited time.
Starting today through January 7, players will be able to join the Allies of the Realm, standing in steadfast defence of the famed Hornburg. Through daily tasks, players will prove their mettle by selecting Normal or Elite challenges, each victory advancing the glory of the realm. As they progress in their noble endeavours, players earn points toward generous rewards, with Elite challenges offering the most coveted treasures. The Allies of the Realm event is a true test of courage and honour, celebrating the unwavering spirit of those who rise to the challenge!
PUBG MOBILE players can also claim items inspired by legendary myths, such as the formidable Skadiwynn Sentinel character set, the powerful Gungnir M24 sniper rifle skin, and the iconic Gjallarhorn Double Barreled Shotgun skin. For thrill-seeking players, an epic adventure awaits those bold enough to explore.
“We strive to bring immersive content that complements the excitement PUBG MOBILE players have come to expect,” said Anthony Crouts, Senior Director of Marketing for PUBG MOBILE. “By blending the lore of The Lord of the Rings: The War of the Rohirrim with the winner-takes-all action of PUBG MOBILE, we’re giving fans the best of both worlds. We can’t wait to transport players back to Middle-earth with our lore-inspired in-game challenges and skins.”
“Our partnership with PUBG MOBILE brings an exciting new dimension to our theatrical campaign for The Lord of the Rings: The War of the Rohirrim, merging the worlds of immersive gameplay and movie storytelling to bring richer experiences to key audiences,” said Cameron Curtis, Executive Vice President of Global Digital Marketing, Warner Bros. Pictures.
Set 183 years before the events chronicled in the original trilogy of films, The Lord of the Rings: The War of the Rohirrim movie tells the fate of the House of Helm Hammerhand, the legendary King of Rohan. A sudden attack by Wulf, a clever and ruthless Dunlending lord seeking vengeance for the death of his father, forces Helm and his people to make a daring last stand in the ancient stronghold of the Hornburg— a mighty fortress that will later come to be known as Helm’s Deep. Finding herself in an increasingly desperate situation, Héra, the daughter of Helm, must summon the will to lead the resistance against a deadly enemy intent on their destruction.
The PUBG MOBILE x The Lord of the Rings: The War of the Rohirrim collaboration is available until January 7, 2025.
Apps
Lamborghini Rolls Out Smart TV App
Lamborghini has launched Lamborghini TV, a smart TV app that offers fans and customers an immersive experience in the world of this iconic automaker.
The app delivers exclusive content, including in-depth model analysis, technical insights, motorsport highlights, event coverage, lifestyle features, interviews, and podcasts.
Available on Android TV (8.0 Oreo and above), Samsung Tizen (2018+ devices), and LG WebOS (2018+ devices), Lamborghini TV can be downloaded directly from smart TV app stores. With high-resolution visuals and curated programming, the app allows enthusiasts to explore behind-the-scenes stories.
From comprehensive looks into Lamborghini’s latest supercars to exclusive podcasts offering expert insights, Lamborghini TV is designed to provide a captivating experience tailored to every fan. The app is available for download now on compatible devices.
Apps
Elon Musk Teases Launch of ‘Xmail’ to Rival Gmail
Elon Musk has sparked speculation about the potential launch of ‘Xmail,’ an email service that could rival Google’s Gmail. The excitement began when the X account DodgeDesigner suggested that an X-based email service would be “cool.” Musk responded, stating, “Yeah. On the list of things to do,” confirming that the concept is being considered.
Interesting.
We need to rethink how messaging, including email, works overall. https://t.co/6wZAslJLTc
— Elon Musk (@elonmusk) December 15, 2024
This announcement is in line with Musk’s usual method of revealing updates through casual interactions on X. Although no official timeline or details about ‘Xmail’ have been shared yet, the news has generated significant buzz on social media, especially among Musk’s followers.
As of September 2024, Apple Mail dominates the global email market with a 53.67% share, while Gmail holds 30.70%, according to recent data. Outlook, Yahoo! Mail, and Google Android combined account for less than 10% of the market. If Musk introduces ‘Xmail,’ it could potentially disrupt the current market dynamics, leveraging his influence as the world’s richest man and US President-elect’s ‘First Buddy.’
Supporters are already rallying behind the idea. One user expressed their enthusiasm, stating, “I’d drop Gmail so damn fast,” reflecting frustration with Google’s dominance.
The potential launch of ‘Xmail’ underscores Musk’s ambition to expand X’s ecosystem and challenge established tech giants. Whether ‘Xmail’ will succeed remains to be seen, but the anticipation and excitement are already high.
Apps
Careem Groceries Expands to Abu Dhabi
Careem has expanded its ultra-fast grocery delivery service to Abu Dhabi, adding to the ride-hailing, food delivery, and payment services already available in the city. With an average delivery time of 20 minutes, Careem Groceries provides Abu Dhabi residents with fresh, high-quality essentials at unbeatable prices. Customers can expect the highest quality fruits and vegetables, premium meats, baked goods, and other essentials like school supplies, electronics, cleaning and household items, available in a few taps.
Chase Lario, VP of Groceries at Careem, commented, “We’re thrilled to bring Careem Groceries to Abu Dhabi. We’re now delivering the highest-quality daily items to your door in just minutes, at unbelievably competitive prices. The Everything App has landed in Abu Dhabi, and it’s a true one-stop solution for all your everyday needs.”
To celebrate the launch, Careem is offering Abu Dhabi customers 50% off their first five grocery orders using code GRAB50. Careem Plus members enjoy exclusive perks, including up to AED 100 in monthly savings on groceries and unlimited free delivery. Members also benefit from unlimited free delivery on food orders, credit back on 10 rides every month, as well as discounts on Careem Bike.
Careem Plus members save an average of AED 300 a month, for a monthly fee of just AED 19. Careem Groceries has delivered over 3.4 million orders in 2024 and has already delivered tens of thousands of orders since launching in Abu Dhabi.