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Horology

CASIO Marks Half-Century of Watchmaking Excellence with Special Anniversary Series

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In celebration of five decades of groundbreaking watchmaking, CASIO is launching its highly anticipated 50th Anniversary Collection. This exclusive lineup pays tribute to CASIO’s enduring legacy, showcasing the evolution of its five flagship watch brands: CASIO, G-SHOCK, EDIFICE, PRO TREK, and BABY-G. Each timepiece in the collection reflects the brand’s commitment to innovation, craftsmanship, and timeless design.

The collection draws inspiration from the concept of “the first flicker of light,” symbolizing the beginning of new ideas and the creation of new values. This unifying design theme is present throughout the five commemorative models, each embodying the pioneering spirit that made CASIO a leader in the global watch industry.

“This 50th Anniversary Collection is a celebration of our journey as a brand, from our very first digital watch to the groundbreaking innovations that continue to shape the future of watchmaking,” said Takashi Seimiya, Managing Director at CASIO Middle East and Africa. “Each timepiece tells a story of resilience, creativity, and evolution, and we are proud to share this moment with our loyal customers and watch enthusiasts around the world,” he added.

Among the standout pieces is the CASIOTRON TRN-50ZE-1A, a modern homage to the world’s first digital wristwatch, the CASIOTRON, originally launched in 1974. Known for introducing an automatic calendar feature, the original CASIOTRON set a new digital time-keeping standard. The TRN-50ZE-1A reimagines this innovation with a contemporary design, Tough Solar technology, and Bluetooth connectivity, providing modern-day functionality with a nod to its historic predecessor.

The G-SHOCK GMC-B2100ZE-1A honours the legendary 1983 DW-5000C, the watch that redefined toughness with its shock-resistant structure. This modern reimagining maintains the iconic octagonal bezel design, incorporating advanced features like solar power and radio-controlled timekeeping. G-SHOCK’s enduring reputation for unbreakable durability is on full display in this sophisticated, future-forward design.

The BABY-G BGD-S565ZE-1 reimagines the 1994 BABY-G DW-520, which first introduced shock resistance and street-style design to women’s timepieces. The new BGD-S565ZE-1 retains its playful yet tough character, now with a more compact design and a refreshed fashion-forward aesthetic, making it an essential accessory for style-conscious consumers.

The EDIFICE EFS-S640ZE-1A, a testament to the brand’s legacy in motorsport-inspired chronographs, highlights the precision and refinement associated with EDIFICE. This model features solar-powered efficiency and a sleek stainless-steel design that blends style with performance.

Finally, the PRO TREK PRW-6900ZE-1 draws on the rich heritage of outdoor adventure watches. Since its inception, the PRO TREK series has been synonymous with exploration, offering tools like altimeters, barometers, and compasses. The anniversary model enhances these features with CASIO’s Triple Sensor technology and environmentally friendly bio-based materials, making it a must-have for outdoor enthusiasts.

Since the release of its first digital wristwatch in 1974, CASIO has redefined what a watch can be. From the invention of the world’s first shock-resistant watch (G-SHOCK) to pioneering new technologies like Tough Solar and Triple Sensor, CASIO continues to push the boundaries of form, function, and durability. The 50th Anniversary Collection is a celebration of this rich history and a statement of intent for the future.

Horology

Hysek Launches Abyss 44mm Discoverer

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Swiss watchmaker Hysek has unveiled the Abyss 44mm Discoverer, a timepiece that captivates with its daring aesthetics and innovative features. This diver’s watch caters to both seasoned enthusiasts and active individuals seeking a blend of dynamic style and groundbreaking functionality.

A Masterful Blend of Form and Function:

  1. Captivating Design: Available in a range of luxurious materials like 18k white or rose gold, rose gold with black PVD, or a combination of steel and rose gold, the Abyss 44mm Discoverer exudes elegance and sporty sophistication.
  2. Groundbreaking Functionality: The watch boasts a revolutionary locking bezel system for secure underwater navigation, alongside a chronograph with counters for seconds, minutes, and hours.
  3. Grande Date Complication: A prominent date display adds to the watch’s functionality.
  4. Unmatched Comfort: The Abyss 44mm Discoverer seamlessly blends style and comfort with its high-quality rubber bracelet featuring a sleek steel “H” insert.
  5. Swiss-Made Quality: Crafted with 155 components, 28 jewels, and the meticulous Côte de Genève finishing, the Abyss 44mm Discoverer embodies the pinnacle of Swiss watchmaking.
  6. Impressive Performance: This timepiece boasts a 42-hour power reserve and operates at a frequency of 28,800 vibrations per hour.
  7. Durability Built for Adventure: The 44mm round case is water-resistant up to 100 meters, making it a perfect companion for diving enthusiasts.

Hysek has carved a niche for itself in the world of haute horology, renowned for its unwavering commitment to artistic design and technical ingenuity. The brand’s avant-garde approach has redefined traditional watchmaking, earning it international recognition. Each Hysek timepiece represents a perfect marriage of artistry and technical expertise. For those seeking unparalleled luxury and a curated selection of Hysek’s most prestigious collections, including the Abyss, Kilada, Furtif, and IO, a visit to their exclusive boutique within the iconic Dubai Mall is a must.

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Gadgets

Casio Partners with 1915 by Seddiqi & Sons

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Casio continues to extend its presence in the UAE as it partners with 1915 by Seddiqi & Sons to bring the latest G-SHOCK lineup to the brand’s passionate fans in the UAE. The partnership introduces a wide range of watches from CASIO’s popular G-SHOCK brand, including two exclusive editions available for purchase in 1915 by Seddiqi & Sons only, a one-stop destination for latest trends in watch fashion, jewellery pieces and accessories from internationally acclaimed brands and designers.

These include:

  • GM-5600CX-4 – The G-SHOCK edition red and gold G-SHOCK GM-5600 is the first of the Metal Covered series that features resin bands combined with stainless steel bezels that are forged, cut, and polished in ways that give each model its own distinctive finish. The hairline finish of the top surface of the GM-5600CX bezel and its matte red band reduce the overall lustre of this model.
  • GM-6900CX-4 – Similar to the 5600series, the edition red and gold G-SHOCK GM-6900 watch’s resin bands combined with stainless steel bezels that are forged, cut, and polished, give it a distinctive finish. The 6900’s iconic front button, having surpassed its merely functional role in controlling the backlight, gets a metallic makeover. It is grounded in precise design, balancing the button guards and in a shape and angle that is easy to press.

Speaking on the partnership, Takashi Seimiya, Managing Director at Casio Middle East said, “We are delighted to partner with 1915 by Seddiqi & Sons. As we continue our expansion in the UAE, we are eager to reach as many fans of the brand as possible. Our new G-SHOCK edition range highlights the latest trends in watch fashion, while adding our own world class quality, performance and innovation.”

“Known for its unique aesthetic and durability, we are pleased to welcome G-SHOCK Watches by CASIO to the 1915 by Seddiqi & Sons portfolio. The evolution of the brand and its creative designs have been instrumental in resonating with the audience in our region. We look forward to working alongside the brand to cater their latest timepieces to our clients and are humbled to announce the launch of the two G-SHOCK exclusive editions available at our boutiques,” commented Mohammed Abdulmagied Seddiqi, Chief Commercial Officer, Ahmed Seddiqi & Sons.

“As the distributor of CASIO G-SHOCK Watches in the UAE, Al-Wifaq is proud to partner with 1915 by Seddiqi and Sons for the launch G-SHOCK Watches across their stores in the U.A.E. By harnessing our mutual strengths, we hope to build on this relationship and provide the 1915 by Seddiqi & Sons customers a wider choice of brands and an enriching G-SHOCK buying experience,” commented Mohammed Mustafa Riaz, Managing Director Al Wifaq General Trading LLC.

G-SHOCK watches GM-5600CX-4 and GM-6900CX-4 series will be available at all 1915 by Seddiqi & Sons stores in the UAE.

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Cool Stuff

MB&F Launches ‘EVO’

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Over the past 15 years, MB&F creations have transported their wearers to destinations that exist only on maps of the imagination: from star-cruisers to deep-sea jellyfish, Maximilian Büsser’s Machines are the mechanical cartographers of the multiverse.

But the greatest journey has yet to be undertaken, and true progress is marked by evolution. Presenting Legacy Machine Perpetual EVO: with this new Machine, you are the navigator; the map is your life. On this journey, you’ll never have to leave your watch behind.

A 44mm case in zirconium, a lustrous silvery-grey metal with material properties surpassing stainless steel and titanium. A new case profile that emphasises openness and extreme clarity. A specially developed monobloc shock-absorbing system – “FlexRing” – that makes for the most robust Machine ever to emerge from MB&F. The LM Perpetual Engine, designed by Stephen McDonnell, an award-winning perpetual calendar that replaces traditional constructions with an innovative mechanical processor. Three options of PVD/CVD dial-plate colour, including — for the first time in a high-end piece of Swiss watchmaking — atomic orange. And a closely-fitted, integrated strap for the smoothest wearing experience of any MB&F Machine ever.

The MB&F collection has welcomed several complications and horologically prestigious mechanisms over the past 15 years, including the record-smashing TriAx that debuted in 2019’s Legacy Machine Thunderdome. In terms of combining prestige, tradition and innovation, however, Legacy Machine Perpetual has remained at the apex of MB&F watchmaking savoir-faire since it was introduced five years ago. With a new case of zirconium — lighter than steel and more durable than titanium — the LM Perpetual Engine gains a new level of liberation. Those already familiar with MB&F’s affinity for material experimentation will know how rare it is to see zirconium used in watchmaking. Zirconium is known to spontaneously ignite in powdered form, making it highly dangerous to machine. Balancing out the risk incurred during the manufacturing process however, are the hypoallergenic and anti-microbial properties of zirconium, qualities which make it popular in biomedical applications and the perfect material for an active-lifestyle watch.

Although the 44mm diameter is unchanged from its 2015 iteration, the new EVO case design features a no-bezel construction, with the domed sapphire crystal fused directly to the case. The increased openness of this design highlights the equilibrium between the legibility of LM Perpetual EVO’s calendar indications and the cinematic play of the engine components — surmounted by the iconic MB&F hovering balance wheel. This expansive new presentation of the LM Perpetual Engine was no simple design reconfiguration. New geometries for the sapphire crystal had to be calculated, achieving the mechanically opposing aims of maintaining structural strength and decreasing its height-to-diameter ratio. Freeing LM Perpetual EVO from the bezel also necessitated the use of a sophisticated thermal bonding system between the sapphire crystal and the zirconium case.

The previously circular pushers for adjusting the perpetual calendar have been enlarged into double-sprung oblong actuators, boosting the tactile comfort and ease of adjustment. For the first time in any MB&F creation, the LM Perpetual EVO is rated at 80m of water resistance, enabled by its screw-down crown. A small, but essential, detail of implementing a screw-down crown is the débrayage of the winding stem, disengaging the crown from the winding mechanism when it is pushed in and tightened, which eliminates the chance of manually over-winding the mainspring barrel.

An additional new element of the LM Perpetual EVO is the FlexRing: an annular dampener fitted between case and movement, providing shock protection along the vertical and lateral axes. Machined from a single block of stainless steel, the dampener imparts exceptional robustness to the perpetual calendar, a function that is associated with classicism and elegance, but is arguably the most pragmatic and utilitarian of all the high complications.

When Stephen McDonnell set out to redesign the perpetual calendar for MB&F, he proposed a system that rethought the entire mechanical basis of the complication. The LM Perpetual uses a “mechanical processor” consisting of a series of superimposed disks. This revolutionary processor takes the default number of days in the month at 28 — because, logically, all months have at least 28 days — and then adds the extra days as required by each individual month. This ensures that each month has exactly the right number of days, and removes the possibility of the date jumping incorrectly. An inbuilt safety feature disconnects the quickset pushers during the date changeover, so that even if the pushers are accidentally actuated whilst the date is changing, there is no risk of damage to the movement.

Reinforcing the dynamism and durability of the LM Perpetual EVO is a new dial plate colour — a shade of orange that is as bright as it is difficult to achieve. Although dark shades of PVD and CVD coating have been used for years in watchmaking, with colours towards the cooler end of the visible light spectrum becoming more common recently, warmer hues such as yellow, orange and red have always remained unattainable. A combination of technical innovations in the areas of coating material and coating technique allows the LM Perpetual EVO to don this atomic shade, bringing the next level of horological heat to your wrist. Two other dial-plate colours, black and blue are also available, with each of the three shades produced in a limited series of 15 pieces – celebrating the brand’s 15th anniversary.

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