Samsung Gulf Electronics has unveiled the Galaxy S25 Series in the UAE, featuring the Galaxy S25 Ultra, Galaxy S25+, and Galaxy S25. This new series sets a benchmark for mobile AI with the most natural and context-aware experiences, introducing multimodal AI agents and marking the beginning of Samsung’s vision to revolutionize user interaction with their phones and the world.

The launch event showcased the latest technology and innovation through interactive experiences. Samsung management highlighted the new features of the devices and celebrated regional talent pushing the boundaries with Galaxy AI. Samsung’s newest flagship phones elevate Galaxy AI capabilities with robust on-device AI processing, next-gen ProVisual Engine for superior photography, and exceptional performance powered by Qualcomm’s Snapdragon 8 Elite for Galaxy.

“The greatest innovations are a reflection of their users, which is why we evolved Galaxy AI to help everyone interact with their devices in a way that feels natural and effortless,” said DooHee Lee, President of Samsung Gulf Electronics. “Galaxy S25 Series opens the door to a true AI OS and a fundamental shift not just in how we use technology, but in how we live our lives.”

Fadi Abu Shamat, Head of the Mobile eXperience Division at Samsung Gulf Electronics, added, “The Galaxy S25 Series embodies Samsung’s relentless pursuit of innovation, bringing to life an era where AI seamlessly integrates into everyday mobile experiences. Inspired by the UAE’s bold vision for AI, we have introduced a device that not only enhances communication and creativity but also empowers users with smarter, more intuitive interactions. This series combines breakthrough technology while championing sustainability and security, setting a new bar for mobile devices designed to respect both the user and the environment.”

With One UI 7, the Galaxy S25 series becomes your AI companion, understanding your needs and preferences to provide personalized experiences with assured privacy. This marks the beginning of a collaborative vision with Google to transform Android into the first AI-integrated OS, welcoming developers and partners to create an inclusive AI ecosystem.

The Galaxy S25 series integrates AI agents with multimodal capabilities, interpreting text, speech, images, and videos, making interaction feel as natural as conversing with a friend. The upgraded Circle to Search and AI Select features allow for actionable searches with context-sensitive suggestions, eliminating the need to switch between apps to share a GIF or save event details.

Achieving a breakthrough in natural language understanding, the Galaxy S25 simplifies everyday interactions. Simply ask to find a specific photo in the Gallery or adjust the display font size in Settings effortlessly. Pressing the side button activates Gemini, enabling seamless cross-app actions in Samsung, Google, and third-party apps like Spotify and WhatsApp. For example, you can find your favourite sports team’s schedule and add it to your calendar with a single voice command.

These intuitive interactions are enhanced by Galaxy AI’s expanded tools for communication, productivity, and creativity. The Galaxy S25 organizes calls with on-device AI transcription and summary, and Writing Assist features like translation can be enabled on any screen showing text. Drawing Assist provides new ways to bring ideas to life through sketches, text, or image prompts.

In the era of AI, personalization and privacy go hand-in-hand with the Galaxy S25. The Personal Data Engine securely analyzes your data to deliver highly tailored experiences that reflect your preferences and usage patterns. These insights enhance multiple apps, allowing you to search for old photos in the Gallery using natural language or receive timely suggestions through Now Brief on the lock screen. Your personalized data remains private, with encryption keys stored securely in Knox Vault. Enhanced on-device processing capabilities create a powerful, protected AI experience unique to Galaxy.

The Galaxy S25 also introduces post-quantum cryptography to safeguard personal data against emerging threats as quantum computing evolves. One UI 7 lays the groundwork for these innovations with a fortified layer of device safety designed for the age of AI and hyperconnectivity. Updates include an improved Auto Blocker, added Maximum Restrictions settings, enhanced Theft Protection, and a new Knox Matrix dashboard to monitor security across connected devices.

The Galaxy S25 series is powered by the Qualcomm Snapdragon 8 Elite for Galaxy, the most powerful chipset ever customized for Galaxy. This chipset delivers a remarkable performance boost of 40% in NPU, 37% in CPU, and 30% in GPU, enabling the Galaxy S25 Series to process AI experiences on-device without compromises, including tasks previously handled in the cloud, such as Generative Edit.

For the first time, Samsung has integrated proprietary innovations into the chipset. The ProScaler uses advanced, efficient AI image processing to achieve a 40% improvement in image accuracy, while the mobile Digital Natural Image engine (mDNIe) enhances display power efficiency.

The Galaxy S25 redefines mobile photography, delivering ultra-detailed shots at any range. The new 50MP ultrawide camera sensor, a significant upgrade from the previous 12MP, ensures exceptional clarity and vibrancy, even in low-light conditions. This advancement reveals intricate textures in macro photography, providing four times the detail.

Low-light videos reach new levels of clarity with the Galaxy S25’s Spatio-Temporal Filter, built directly into the chipset. This filter analyzes movement and time to reduce noise more effectively, allowing the ProVisual Engine to detect moving and static objects with greater precision. Additionally, 10-bit HDR recording offers four times richer colour expression compared to 8-bit.

The Galaxy S25 also democratizes advanced editing tools that were once limited to specialized software. With Audio Eraser, you can easily remove unwanted noise in videos by isolating specific sound categories, such as voices, crowds, wind, music, nature, and background noise.

For a DSLR-like mobile experience, the Galaxy S25 introduces depth-of-field control with Virtual Aperture, integrated into the popular Expert RAW mode. The Galaxy S25 also enhances cinematic creativity with Galaxy Log, offering precise color grading options for professional video production.

Starting February 7, the all-new Galaxy S25 Series will be available for purchase with various offers in the UAE. The prices are as follows: Galaxy S25 (128 GB) at AED 3,199, Galaxy S25 (256 GB) at AED 3,449, Galaxy S25 (512 GB) at AED 3,949, Galaxy S25+ (256 GB) at AED 3,899, Galaxy S25+ (512 GB) at AED 4,399, Galaxy S25 Ultra (256 GB) at AED 5,099, Galaxy S25 Ultra (512 GB) at AED 5,599, and Galaxy S25 Ultra (1 TB) at AED 6,599.