Sony Middle East and Africa will roll out the red carpet on 16 December for content creators and photographers from UAE to an electrifying day at the...
Sony Middle East and Africa has introduced the new Alpha 9 III camera equipped with the world’s first full-frame global shutter image sensor. The new global...
Sony Middle East and Africa is pleased to announce the release of the world’s lightest 300 mm telephoto prime lens G Master FE 300mm F2.8 GM...
Sony Middle East and Africa announced the release of its newest APS-C mirrorless camera, the α6700 (ILCE-6700). This new offering combines the cutting-edge still image and...
Sony Middle East & Africa has announced the launch of its premium HT-A9 surround sound system, delivering revolutionary multi-dimensional sound experiences in the region. The innovative surround sound technology...
Sony Middle East & Africa today announced the WH-1000XM4, the 4th generation over-ear wireless noise cancelling headphones in Sony’s award-winning 1000X family. The latest headphones offer...