Sony Middle East and Africa has introduced the new Alpha 9 III camera equipped with the world’s first full-frame global shutter image sensor. The new global...
Sony Middle East and Africa is pleased to announce the release of the world’s lightest 300 mm telephoto prime lens G Master FE 300mm F2.8 GM...
Sony Middle East and Africa announced the release of its newest APS-C mirrorless camera, the α6700 (ILCE-6700). This new offering combines the cutting-edge still image and...
Sony Middle East & Africa has announced the launch of its premium HT-A9 surround sound system, delivering revolutionary multi-dimensional sound experiences in the region. The innovative surround sound technology...
Sony Middle East & Africa today announced the WH-1000XM4, the 4th generation over-ear wireless noise cancelling headphones in Sony’s award-winning 1000X family. The latest headphones offer...