News
Huawei Launches EMUI10

Huawei Developers Congress was held on August 9, in Dongguan, where Android-based EMUI10 was officially released. Dr. Wang Chenglu, President of the Software Engineering Department at Huawei Consumer Business Group, said that EMUI10 is pioneering distributed technology applications for providing an all-scenario experience. Its development has enabled scenario-specific applications such as audio and video calls in all scenarios, business tasks across devices, and smart vehicle-mounted devices. In the same stroke, one-time development for multi-device deployment can reduce costs, improve efficiency, and provide users with an all-scenario, smart experience.
EMUI has enabled the connection among multiple devices as well as between devices and applications, and it will further improve the service experience in additional scenarios. Likewise, the EMUI team adheres to a cooperative and open attitude and hopes that more partners and developers will join together to create innovative experiences in all scenarios. At the conclusion of the launch event, Dr. Wang announced that an EMUI10 Beta version will be internally tested with Huawei P30 series and other models on September 8, and EMUI10 will be available on the next generation of Mate series products.

At this point, Huawei EMUI has more than 500 million DAUs in 216 countries and supports 77 languages. Technological iterations have been made over the past 7 years since the birth of EMUI1.0 in 2012. Huawei is dedicated to providing EMUI upgrade services and premium experience for existing users. Statistics show that the user upgrade rates of EMUI8.0 and EMUI 9.0 reached 79% and 84% respectively and that the number of users upgrading their phones to EMUI10 is expected to reach 150 million.
In recent years, Huawei has invested heavily in EMUI R&D to continuously boost system performance. GPU Turbo technology has improved the efficiency of graphics processing by 60%, while Link Turbo network aggregation technology lets smartphones access multiple networks like 4G and WiFi for network speed 70% faster than using 4G alone. Other innovations like the EROFS super file system improves Android’s random read by 20%, and additionally, the Ark Compiler also smooths third-party applications by 60%.
EMUI10 brings three updates: UX design, an all-scenario ultimate experience, and a new standard of smooth operation. EMUI10 adds a dark mode to bring more visual comfort. Human factors research revealed that a color’s brightness and saturation are perceived differently depending on a light or dark background. The dark mode optimizes both color contrast between texts and dark backgrounds as well as the color of texts and system icons, and the end result ensures the visual consistency, comfort, and legibility. More UX design features of EMUI10 will be disclosed at the EMUI UX design concept launch event on August 10.
EMUI10 adopts revolutionary distributed technology to support HD video calls among multiple devices. Users can make audio and video calls whenever and wherever they are. If there is an incoming call, users can choose to answer using a smart speaker. Or if it is a video call, they can answer through a TV, vehicle-mounted device, or even send a real-time video feed from a drone so that friends and family can also enjoy the beautiful scenery. At work, a smartphone and computer can share screens so that data can be exchanged easily through drag-and-drop. Such a seamless experience is made possible by revolutionary distributed technology.
To implement distributed technology, the hardware capabilities of each device need to first be virtualized. In other words, what a device is capable of, such as in terms of its display, camera, microphone, or speaker, is not based on the device itself but rather a shared resource pool. In this way, each device can leverage needed functions or hardware capabilities from the resource pool or by sharing their capabilities with other devices. Therefore, for users and applications, different devices can be merged into one.
Huawei continuously pays attention to security. In addition, to improve product experience, it also builds up a distributed all-scenario security system. It fortifies an in-depth security defense system by using in-house hardware and software and uses a chip system architecture and system kernel as a foundation for security and trust. Only devices authenticated by the user can be connected to other user devices, and in addition, communication between devices is encrypted end-to-end to ensure absolute security of data transmission.
There are more diversified smart devices including smartphones and smart TVs, and with the popularization of application ecosystems, the number of devices and applications of a user is rapidly increasing. Users require having the same experience as they use the same service in different devices and having access to services with any device no matter where they are. Consequently, developers face great challenges in multi-device adaptation, multi-language learning, and cross-device data convergence.
In the future era of multiple scenarios and multiple devices, application developers need to change when the requirements are changed. As stated at the launch event, EMUI provides a distributed UI programming framework and virtualizes hardware capabilities. As a result, developers can create apps for multiple devices without needing to make adaptations for the same program. In recent years, the number of Huawei mobile phone users has increased significantly. Huawei shipped 100 million units in just five months this year, and in the future, EMUI will provide more applications and synergized cross-device experiences for users.
Huawei has always adhered to finding mutually beneficial opportunities, and it was said during the launch event that Huawei will continue to make the capabilities of tools and platforms such as the Ark Compiler and Huawei DevEco Studio more open. It is also stated that Huawei intended to work with developers and industry partners for win-win outcomes and to jointly create innovative experience across all scenarios.
Huawei P30 series will be the first to upgrade to the EMUI10 Beta version for internal testing on September 8 and will be available for the Mate 20 series later on. During the launch event, Dr. Wang Chenglu also announced that EMUI10 will be firstly launched in the next generation of the Mate series. You can learn more about the latest models for internal testing and EMUI10 through Huawei’s official channels. Huawei EMUI team looks forward to joining hands with developers and partners to offer an all-scenario ultimate experience for users.

Audio Devices
HUAWEI Intros its First Open-Ear Earbuds with Earhooks Called FreeArc

Huawei brings its first-ever open-ear earbuds with earhooks, HUAWEI FreeArc, to the UAE. Engineered for maximum comfort and stability, these earbuds stay securely in place even during the most vigorous physical activities. Being Huawei’s first earbuds to be IP57 water-resistance certified, it is perfect for any sports or outdoor adventure, even in wet conditions.
The HUAWEI FreeArc features the iconic C-bridge design with a new earhook form. Blending advanced engineering with user-centric design, it offers Sterling Sound, punchy bass, and all-weather comfort for an unmatched open-ear audio experience. The new HUAWEI FreeArc is available starting 27 March for AED 399 with HUAWEI Scale 3 as free gift for first buyers which is worth AED 109. Huawei’s ergonomics research team analysed over 10,000 auricle curves and utilised a vast 3D ear database to create the HUAWEI FreeArc. With micrometre-level precision, the design ensures a secure, comfortable fit that adapts to the natural shape of your ears.
The HUAWEI FreeArc features three key components: the Comfort Droplet, Acoustic Bean, and the C-bridge. The C-bridge, made from a 0.7mm nickel-titanium shape memory alloy, moulds the user’s ear shape for optimal comfort. Covered in ultra-soft, skin-friendly liquid silicone across 81.5% of its surface, these SGS Smart Green Medal-certified earbuds ensure lasting comfort and a breathable, open design for greater situational awareness and safety. From yoga sessions to hands-free work, the HUAWEI FreeArc allows for carefree motion and activity.
The HUAWEI FreeArc delivers exceptional sound with its 17 x 12 mm high-sensitivity driver unit, symmetrical acoustic structure, dynamic bass algorithm, and Adaptive Equal-loudness Algorithm, ensuring punchy bass and richer, detailed audio performance. The HUAWEI FreeArc ensures stable connections over long distances, from a sports field with a 400-meter circumference to a 100-square-meter office, providing uninterrupted connectivity across wide environments. These earbuds ensure clear voice pickup with a prime dual-mic setup, and triple call noise cancellation that blocks ambient noise during calls.
Gadgets
Lenovo Launches ThinkPad X9 Aura Edition in the UAE

Lenovo has announced the launch of the ThinkPad X9 Aura Edition in the UAE, bringing a new era of business computing to professionals who demand innovation, performance, and style. The latest addition to Lenovo’s ThinkPad lineup, the X9 Aura Edition merges durability with cutting-edge technology, delivering an ultra-portable, AI-powered laptop tailored for modern business needs. Designed for seamless productivity, the ThinkPad X9 Aura Edition features the latest Intel Core Ultra Series 2 processors, providing unmatched efficiency and next-gen AI capabilities.
The device boasts a 2.8K OLED display with 100% DCI-P3 color gamut, offering visuals enhanced by Dolby Vision technology. The laptop is also equipped with Dolby Atmos® speakers, delivering immersive sound quality for meetings and multimedia experiences. The ThinkPad X9 Aura Edition introduces a contemporary redesign, including a haptic touchpad that provides a smooth, responsive alternative to the traditional TrackPoint, while retaining the signature ThinkPad keyboard experience. The device is remarkably slim and lightweight, measuring just 17.18mm thin and weighing less than 1.27 kg, making it an ideal choice for professionals on the go.
Engineered for durability, the ThinkPad X9 Aura Edition meets MIL-STD 810H military-grade standards and integrates sustainable materials, including 50% recycled aluminum in the top and bottom covers, 85% PCC recycled plastic keycaps, and 100% recycled cobalt in the battery. Its innovative Engine Hub, located beneath the laptop, optimizes space while ensuring effective cooling and efficient performance.
As part of the Lenovo Aura Edition series, the ThinkPad X9 Aura Edition introduces AI-powered Smart Technologies, including:
- Smart Care: Real-time support and troubleshooting via live chat or phone
- Smart Share: Seamless file sharing between laptops and smartphones through Intel Unison
- Smart Modes: Personalized AI-driven optimizations for privacy, collaboration, wellness, and performance
The laptop is powered by Lenovo’s newest 65W GaN USB-C charger, which is compact, energy-efficient, and runs cool to the touch. Its repairable design allows easy access to the SSD and battery, ensuring longevity and ease of maintenance. The Lenovo ThinkPad X9 Aura Edition is now available in the UAE starting at AED 7599, available at select retailers.
Gadgets
TEAMGROUP Intros the ULTRA MicroSDXC A2 V30 Memory Card

Team Group has announced the launch of the TEAMGROUP ULTRA MicroSDXC A2 V30 Memory Card, which delivers read speeds of up to 200MB/s and write speeds of up to 170MB/s. This high-speed performance enables seamless transfer of high-resolution images and gaming files, ensuring a smooth and efficient mobile storage experience. With a massive 1TB capacity, it offers ample storage for different types of data and high-definition videos, providing comprehensive protection for users’ valuable content while ensuring reliable and effortless access.
The ULTRA MicroSDXC A2 V30 meets the A2 application performance standard, which significantly improves application loading speeds. With a V30 video speed rating, it ensures smooth, uninterrupted video recording. Its specifications meet the various usage scenarios of the consumer MicroSD market. It is also compatible with a wide range of devices, including cameras, drones, game consoles, surveillance systems, and mobile devices[2]. Combining high performance with broad compatibility, this memory card effortlessly handles data storage, game launching, and high definition 4K video recording.
Designed with innovative eco-friendly ink and color technology, the ULTRA MicroSDXC A2 V30 reflects TEAMGROUP’s commitment to sustainability. It has undergone rigorous testing and certification and features waterproof, shockproof, X-ray-resistant, anti-static, and extreme temperature-resistant protection. In addition, it is backed by a lifetime warranty that provides comprehensive security for your most valuable data.
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