Features
ASUS Makes Gaming PC Optimization Beginner-Friendly With AI Overclocking, AI Cooling and AI Networking

What is ASUS AI Cooling?

ASUS uses a strategic mix of hardware and features to achieve ideal cooling for each combination of components and chassis, combined with smart software that optimizes your experience for work and play. The ASUS AI Cooling function is one of them.
This technology will automatically manage and control motherboard-connected fans to ensure optimal settings based on current system load and temperature. It is a Self-Adaptive Fan Tuning technology from ASUS. AI Cooling detects CPU temperatures and uses a proprietary algorithm to calculate the lowest fan speed required to effectively cool the system and keep fan noise down.

Under stable system loads, the software then automatically lowers fan speed to the optimal setting, decreasing fan noise without compromising performance. AI Cooling also continues to monitor the system and adjust fan speed based on current load.
How to Use it?
To activate it, all it takes is one click. AI Cooling can easily be activated via the Fan Xpert 4 dashboard in ASUS AI Suite 3. Once activated, it will override all manual controls. However, for those who prefer manual control, AI Cooling provides reference points on a graph that details fan speed in relation to temperature, providing a guide for fan settings.

Features
The All-New HONOR 400 Beats the Samsung A56 in Every Way That Matters

With an incredible AI camera, innovative AI features, display, and powerful hardware, HONOR 400 built to lead (more…)
Features
Editor’s Pick: HUAWEI WATCH 5 Series is the Best Smartwatch You Can Get in 2025

The HUAWEI WATCH Series is not updated every year. The WATCH 4 came out almost 2 years ago and the WATCH 3 is about 4 years old now. This is a rarity among smartwatch brands. But for consumers, this is a win. There is no constant pressure to upgrade every year and each new iteration of the WATCH Series comes out with more than some superficial glow-up. Naturally, when the HUAWEI WATCH 5 launched there was much excitement and pep.
Now, Huawei also has a WATCH GT Series that’s entirely separate from the HUAWEI WATCH Series. The WATCH GT 5 was debuted last year. Compared to the WATCH GT Series, though, the WATCH Series is more upscale with premium materials and even more advanced features. So, does the WATCH 5 Series justify the long wait? In more ways than one. It brings a brand-new sensor, a futuristic design, a revamped app ecosystem, and more.
X-TAP is a health revolution
The WATCH 5 Series makes big strides towards becoming a serious health management device. It draws inspiration from real medical devices and introduces a fingertip sensor called X-TAP. The HUAWEI X-TAP is a 12mm long glass sensor on the side of the watch body that redesigns smartwatch health management with the industry’s first all-in-one sensor. In cardiovascular health monitoring, the quality of physiological signals collected through fingertips is much more reliable, which can unlock more accurate, faster, and comprehensive health monitoring. The fingertips contain an abundance of blood vessels and a thinner skin surface, greatly reducing signal interference from skin pigmentation, hair, etc. You can check your SpO2 levels in under 10 seconds by placing your finger on the X-TAP sensor.
The watch also has the Health Glance feature, which is a smarter, more accurate and more attentive way to asses your health by analysing 11 bodily indicators and long-term health trends. Despite the comprehensive nature, it only takes Health Glance 60 seconds to generate a report.
For most users, raw health metrics don’t mean much. Much more important is the correlation between different monitoring results and, above all, what they mean. That’s why the WATCH 5 introduces Health Insights. It analyses the correlation between health indicators in sleep and heart health scenarios through visual cues and textual analyses, offering personalised health advice and smarter health management.
Futuristic design, tough build
The front of the watch has a prominent spherical design that incorporates a spherical sapphire glass screen, second only to diamond in hardness. The use of premium materials goes beyond sapphire. The HUAWEI WATCH 5 42mm, available in Beige and Sand Gold, features a 904L stainless steel casing—the same alloy used in luxury watches known for its exceptional corrosion and wear resistance. Meanwhile, the HUAWEI WATCH 5 46mm, available in Silver and Purple, uses Aerospace-grade Titanium material, which is 45% lighter than 904L stainless steel, 1.8 times stronger, and 1.5 times harder.
A finely crafted classic trapezoidal crown tops of the design. The new X-TAP button that sits on the side next to the crow blends into the overall visual language without drawing too much attention. Everything from the spherical watch face to the new retrofuturistic hues and high-end materials lends the watch a unique appeal that exudes precision and craftsmanship.
Apps and ecosystem
The HUAWEI WATCH 5 Series supports e-sim cellular calling, standalone navigation, onboard music streaming, and access to Huawei’s ecosystem of fitness and general apps. It can handle key tasks without needing your phone constantly in your pocket.
The watch also introduces new gesture controls designed for one-handed use. Users will now be able to tap and Double Slide with their fingers to instantly interact with their smartwatch. You can easily answer or hang up calls, switch music, and take photos by double tapping or swiping your fingers with one hand, greatly improving the efficiency of smartwatch usage.
Battery life that keeps giving
The battery life of Huawei watches has always been astonishing. Despite all the added features and even an extra sensor, Huawei has managed to keep it impressively long. In Standard Mode, HUAWEI WATCH 5 46mm can last for up to 4.5 under normal usage and 42mm edition can last up to 3 days on Standard Mode. The battery life can be extended with the Battery Saver Mode, allowing the watch to last up to 7 days on the 42mm edition and 11 days on the 46mm edition.
The HUAWEI WATCH 5 brings a whole host of new features to smartwatches while the rest of the industry has been largely in a trickle. And just like that, Huawei once again proves it is far ahead in health and well-being management. What’s more, the HUAWEI WATCH 5 works equally well with iOS and Android devices, making it a universal choice for everyone looking for a smartwatch in 2025.
Features
Gifting Made Easy with Up to AED 2,000 OFF: Top ASUS Laptop Deals to Celebrate the Festive Season

It’s the holiday season – so, it’s time to spread cheer and celebrate with thoughtful gifts. ASUS laptops offer the perfect combination of cutting-edge technology and exceptional value, making them ideal for gamers, creators, professionals, and everyday users. Whether you’re shopping for loved ones or treating yourself, ASUS has you covered with exclusive bundles, discounts, and gifts to add joy to the festive season.
From enhancing gaming adventures to empowering creative professionals and boosting everyday productivity, ASUS laptops are the ultimate tech gift. This Christmas and New Year, enjoy exclusive discounts of up to AED 2,000 and free premium bundles across a range of ASUS laptops designed to meet diverse needs.
Top ASUS Laptop Picks for Gifting
Make gifting easier this holiday season with these premium ASUS laptops. Here’s a curated list to help you choose the perfect tech companion:
2024 ROG Strix G16 (G614JVR)
- Savings: Up to AED 2,000
- Key Features: Nvidia GeForce RTX 4060 GPU, 16” FHD display, Intel Core i9 processor, 1TB storage, Tri-Fan cooling technology
- Shop Now
- Ideal For: Gamers seeking superior performance and immersive gameplay
2024 ROG Strix SCAR 18 (G834JYR)
- Savings: Up to AED 3,500
- Key Features: Nvidia GeForce RTX 4090 GPU, 18” QHD display with 240Hz refresh rate, Intel Core i9 processor, ROG Intelligent Cooling System
- Shop Now
- Ideal For: Hardcore gamers pushing boundaries with cutting-edge performance
2024 ASUS TUF Gaming A15 (FA507UV)
- Savings: Up to AED 700
- Key Features: Nvidia GeForce RTX 4060 GPU, AMD Ryzen 9 processor, 15.6” FHD display with 144Hz refresh rate, 1TB storage
- Shop Now
- Ideal For: Gamers who prioritize durability and value-packed performance
ASUS Zenbook Duo (UX8406)
- Savings: Up to AED 2,500
- Key Features: Intel Core Ultra 7 processor, 14” dual Lumina OLED touchscreen, Intel Arc graphics
- Shop Now
- Ideal For: Multitaskers and creators seeking innovative productivity solutions
ASUS Zenbook S 14 (UX5406)
- Savings: Up to AED 1,000
- Key Features: AI-powered features, Intel Lunar Lake processor, ultra-light design (1.2kg, 1.1cm thin), 3K Lumina OLED display, 72Wh long-lasting battery
- Shop Now
- Ideal For: Professionals who value portability and style
ProArt P16 (H7606)
- Savings: Up to AED 600
- Key Features: AMD Ryzen AI 9 HX 370 processor, Nvidia GeForce RTX 4060 GPU, ASUS Lumina OLED, exclusive AI-powered tools (MuseTree & StoryCube), 4K editing capabilities, lightweight design (1.85kg, 14.9mm thin)
- Shop Now
- Ideal For: Creators and designers requiring advanced tools for professional projects
Exclusive Festive Deals and Bundles
Every ASUS laptop purchase from the ASUS eShop comes with a gift! Exciting options include ASUS tote bags, Jenga sets, DIY kits, gift boxes, or sunglasses. But that’s not all—leading retailers have special holiday offers too:
- Sharaf DG: Freebies worth up to AED 499 and a 1-year free antivirus subscription with purchases over AED 2,999.
- Eros: Get a 1-year free MS Office bundle and premium headphones for just AED 99.
- Emax: Enjoy freebies worth AED 249 or AED 149 and a 1-year MS Office subscription.
- Jumbo: A complete tech package including a Bluetooth speaker, TWS earbuds, mobile holder, power bank, and antivirus protection.
Hurry, these festive offers are valid for a limited time, so don’t miss out!
This holiday season, make your gifting choices easier with ASUS laptops that cater to every need. From hardcore gaming to ultraportable designs for professionals, ASUS has something for everyone. With incredible discounts, exclusive bundles, and gifts, there’s no better way to celebrate the festive spirit.
Explore the full range of festive deals at ASUS eShop and top retailers and start 2025 with powerful technology that inspires and delights. Spread joy this Christmas and New Year with ASUS laptops—the perfect gift for you and your loved ones.
You must be logged in to post a comment Login