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POCO Launches POCO F3 and POCO X3 Pro in the UAE

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POCO UAE,  an independent brand born out of Xiaomi Corporation has launched two flagship smartphones – the POCO F3 and the POCO X3 Pro. Sporting the Qualcomm Snapdragon 870 5G Mobile Platform, POCO F3 immediately grabs attention as the brand’s most commanding device to date. Powerful yet slim and light, POCO F3 is comfortably in the league with high-end flagships.

POCO X3 Pro maintains the top-notch features that made its predecessor a prime choice for hardcore gamers and techies. With upgraded speed, storage capacity, and RAM option, POCO X3 Pro takes the gaming experience to a level unparalleled at this price point.

“As of Feb 28th, 2021, POCO has shipped a total of 13 million smartphones since the initial launch of POCO F1 in 2018. And specifically, global shipments of POCO X3 NFC alone have surpassed 4 million units within 7 months,” said Kevin Qiu, Head of POCO Global. “This time, we will continue POCO’s success by bringing exactly what you need, and more.”

POCO F3
POCO F3 plays in the big leagues with the brand’s most powerful device yet, powered by the Snapdragon 870 5G Mobile Platform. The device features an upgraded Qualcomm Kryo 585 CPU prime core clock speed of up to 3.2 GHz, which is an industry-leading prime core clock speed. Along with the ultra-fast Qualcomm Adreno 650 GPU, POCO F3 delivers superb game-play experience. Paired with LPDDR5 RAM and UFS 3.1 storage, the flagship setup guarantees faster read-write speeds for multitasking.

POCO F3 meets all the latest benchmarks in connectivity, sporting a Snapdragon X55 5G Modem-RF System for the lightning-fast 5G connectivity with support for the majority of global network bands. The device also supports Wi-Fi 6, putting it comfortably in league with high-end smartphones.

POCO F3’s 120Hz high refresh rate provides unprecedented smoothness when gaming on the large 6.67″ AMOLED display. This beast also features one of the tiniest dots in the industry at just 2.76mm. Additionally, the 360Hz touch sampling rate and the fine-tuned touch algorithm allow the phone to respond extremely fast to the touch of a fingertip. The MEMC technology, adding up to 60fps, further enhances the smoothness of video content.

The HDR10+ certified display, along with the True Display and True Color features, provides a truly eye-pleasing viewing experience with vibrant, highly accurate color. Crafted from a non-slippery material and measuring only 7.8mm thin and 196g in weight, the device feels comfortable and secure in the hand. At the same time, the Corning Gorilla Glass 5 on both front and back gives the phone sturdy protection.

Rocking a dual speaker setup with a bottom main speaker and a secondary speaker at the top, POCO F3 produces rich, detailed sound. POCO F3 is the brand’s first device to enable Dolby Atmos, leveling up your sound for a thoroughly impressive audio experience for videos, music, and games in the Dolby Atmos format, through both headphones and built-in speakers.

POCO F3’s AI triple camera setup and a myriad of crafty, innovative camera features help unleash photography skills. POCO F3 also gets its power from no ordinary battery. The 4,520mAh (typ) battery can be powered up at lightning speed thanks to the Middle Middle Tab (MMT) technology, which routes electric current into the device more efficiently. With the 33W in-box fast charger, the device can be charged to 100% in just 52 minutes.

POCO F3 comes in three colors: Arctic White, Night Black, and Deep Ocean Blue; and are priced at Dh1,399 (6GB of RAM and 128GB of storage) and Dh1,599 (8GB of RAM and 256GB of storage). All will be available for purchase by the end of April via Xiaomi’s official sales channels, including Carrefour, Lulu, SDG, Jacky’s, Amazon, Noon, IR channels, and Mi home.

POCO X3 Pro

POCO X3 Pro features a flagship performance, featuring Qualcomm Snapdragon 860, one of the most powerful 4G mobile platforms currently on the market. This platform features a Kryo 485 CPU boasting 7nm processing technology for a peak performance of up to 2.96GHz, along with the Adreno 640 GPU for enhanced graphics rendering. Combined, the platform allows you to enjoy an ultra-smooth, high-quality gaming experience, even when playing processing-heavy 3D games at high settings.

POCO X3 Pro retains the stunning 6.67″ FHD+ DotDisplay with a 120Hz refresh rate and 240Hz touch sampling rate, ensuring a super responsive, low-latency gameplay experience. The display uses DynamicSwitch to optimize refresh rate for different applications.

Say goodbye to low-power anxiety – equipped with an ultra-large capacity 5,160mAh (typ) battery, POCO X3 Pro offers a battery life of up to two full days. Built-in MMT technology and a 33W in-box fast charger makes sure the device is powered up in lightning time. Its dual top-and-bottom speaker setup provides a stunning flagship-level sound for streaming and gaming, which paired with the lively vibrations generated from the device’s precisely tuned Z-axis linear motor, made for gratifying gameplay.

POCO X3 Pro acts as your pocket videographer with a complete quad-camera rear setup and a myriad of noteworthy camera functions to explore. A 48MP main camera supporting 1.6um 4-in-1 Super Pixels allows for clear and stunningly detailed images. The 119° ultra-wide camera lens offers Night Mode so beautiful landscape shots or group photos can happen even in low-light conditions. POCO X3 Pro comes in three colors: Phantom Black, Frost Blue, Metal Bronze.

The 6GB RAM + 128GB storage variant is priced at AED 899, while the 8GB RAM + 256GB storage variant is priced at AED 1,099.

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Displays

Acer Launches New Monitors and 4K Projector for Home Entertainment

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Acer has announced upgrades across its projector and monitor ranges, bringing new options to gamers and home entertainment enthusiasts. The new 4K laser projector brings high performance and high ECO efficiency to the mainstream market. Two new monitors are also available, one with a WQHD IPS display for prosumers who work and play at home and another with a WQHD 300 Hz panel for gamers.

“The pandemic has changed how people are approaching work and entertainment,” said Victor Chien, President, Digital Display Business, Acer Inc. “People who do their work on notebook computers are investing in monitors, and more families are exploring home cinema technology. We’re doing our best to respond flexibly and meet that new demand.”

Acer L811 Laser Projector
The Acer L811 is an ultra-short-throw laser projector that offers HDR10-compatible 4K resolution and 3,000 lumens of brightness for an incredible home-theater experience. Capable of offering a 120-inch projection from only 0.312 meters (1.02 feet), the device defeats space limitations, making it possible to fit a big screen into a small room. The excellent image quality is further enhanced by a 2,000,000:1 contrast ratio, allowing for deep blacks, while Acer LumiSense technology analyzes content on a frame-by-frame basis then dynamically adjusts brightness levels to provide the best image quality possible.

Content can also be projected in 3D at 144 Hz 24P via 3D Blu-ray. The projector comes preloaded with an app market that enables users to enjoy a variety of streaming services, social media platforms, and more, right out of the box—no wires necessary. Users can also wirelessly mirror content via Miracast if using Android or Windows devices, or via EShare if using iOS or Android. Low input lag, an option for 240 Hz at 1080p, and two built-in 10W speakers enhanced with Acer TrueHarmony technology enhances the quality of video and audio, while Acer’s EcoProjection technology reduces standby power consumption by up to 66% in order to extend the laser’s lifespan to 30,000 hours.

The projector also supports 24/7 continuous projection, providing users with dependable and high-quality projection when they need it.
With an IP6X “dust-tight” certification, the highest grade available for solid particles, the L811 is a very durable projector that offers reliable performance even in dusty or outdoor environments. From there, users can adjust keystones and each of the projection’s four corners in order to easily accommodate existing mounts or wall space and suit their unique living space.

Nitro XV2 Series
The Nitro XV272U KF is a 27” WQHD monitor that boasts a 300 Hz refresh rate for seriously smooth visuals. AMD FreeSync Premium Technology further enhances visual performance by varying the display’s refresh rate to match that of the GPU, eliminating choppy gameplay. A low 0.5 ms (G-to-G) response time[] further improves image quality by virtually eliminating the blur of fast-moving objects on the screen to enable lightning-fast reactions to gameplay, while Acer Black Boost technology makes it easier to pick out details such as hidden enemies when in darker environments.

VESA DisplayHDR 600-Certified, the monitor takes advantage of 90% coverage of the DCI-P3 color gamut and Delta E<1 color accuracy rating to make games look more lifelike. Acer’s Agile-Splendor IPS panel provides high contrast and vivid colors even at wide viewing angles, while Acer Vision Care 3.0 technology brings several features that may help reduce eye strain during prolonged usage for a more comfortable viewing experience. For example, Acer LightSense detects the amount of ambient light in an environment and adjusts the display’s brightness accordingly, and Acer ColorSense matches the display’s color temperature to that of the surrounding environment. Additionally, the monitor is TÜV/Eyesafe certified.

The Nitro XV272U KF monitor sits on an Ergostand that allows users to find the perfect viewing angle by adjusting its tilt, height, swivel and pivot. It also includes the Acer Display Widget, a tool that allows gamers to automatically adjust color settings and choose from a range of 11 preset screen-snap configurations to simplify the process of keeping multiple windows tidy.

Acer CB273U Monitor
The Acer CB273U is a 27” WQHD (2560×1440) IPS monitor that displays vivid 8-Bit colors, making it great for photo editing and design. HDR10 support allows for deeper blacks and more brilliant whites, presenting colors in Delta E<1 color accuracy. For creators who enjoy playing games on the side, AMD FreeSync makes gameplay smoother and decreases lag for virtually blur-free images, further enhanced by a 1 ms Visual Response Boost (VRB).

Acer’s CB3 Series monitors support 178-degree wide viewing angles and feature a docking station so users can create a perfect, clutter-free workspace that only has to be set up once. The dock includes a 90W USB Type-C port that supports power delivery for notebooks, an RJ45 Gigabit Ethernet port, and a built-in KVM switch that makes it possible to switch between desktops and laptops without having to change monitors, keyboards, or mice.

The monitor is TÜV/Eyesafe certified and includes a variety of techniques to allow for the most comfortable viewing experience possible, including Acer BlueLightShield Pro technology, Acer Flickerless technology to eliminate screen flickering, and Acer’s low-dimming[] technology. Allowing for even further personalization, the monitor’s Ergostand allows users to find the perfect viewing angle by adjusting its tilt, height, swivel, and pivot.

The Acer L811 projector (UL5630) will be available in EMEA in November at EUR 2,599. The Nitro XV272U KF monitor will be available in EMEA in November at EUR 1,149. The Acer CB273U monitor will be available in EMEA in November at EUR 449.

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Gadgets

Oral-B Launches the iO Electric Toothbrush in the Region

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Oral-B has launched the iO toothbrush in the region, ensuring a professional level clean feeling is achievable at home every day. This latest addition to the brand’s line of electric toothbrushes comes after six years of intensive product research and development and over 250 patents from around the world. The iO boasts a coveted position as 2020’s CES Innovation Award Honorees due to its advanced technology.

The UAE will be the first market in the Middle East and Africa region to launch the innovative Oral-B iO electric toothbrush. P&G’s use of cutting-edge technologies to develop connected, innovative products that transform everyday consumer experiences, aligns with the “Creating the Future” agenda of Expo 2020 Dubai. Oral-B iO combines best-ever clinical performance with a superior user experience, making it one of the industry’s most advanced brushing products.

According to the company, in clinical tests, Oral-B iO provided a deeper cleaning of teeth and gums, allowing users to easily and effectively maintain oral health. When compared to manual toothbrushes, Oral-B iO users experienced:

  • 100 percent more plaque removal after eight weeks vs a regular manual toothbrush
  • 100 percent healthier gums in just one week vs a regular manual toothbrush

“There is nothing like the Oral-B iO. It introduces a new era in brushing and is a monumental leap in innovative oral care technology,” said Paolo Zilianti, Senior Brand Director, Oral Care Middle East & Africa. “The result of years of expert development, Oral-B iO strikes the right balance between effectiveness and experience and reimagines how a brush performs, cleans, and feels. It is a brush that people will look forward to using and will deliver superior oral health. Aligning with the UAE’s digital transformation strategy, P&G is constructively disrupting its business to deliver experiences that reinvent what people expect of everyday products.”

The Oral-B iO uniquely features a frictionless magnetic drive, which distributes energy more efficiently to the tips of the bristles, resulting in a smooth, quiet, sensational cleaning experience. The new magnetic drive delivers cleaning energy to the redesigned iO brush head, which has been engineered to combine oscillating and rotating cleaning motions with micro-vibrations for a professional clean feel. As a result of input from more than 1,800 consumers, the Oral-B iO includes five key pillars of design features and experience capabilities:

  • Linear Magnetic Drive: created from the need to deliver an effective and enjoyable brushing routine. Producing controlled, harmonious movements, the quiet and frictionless linear drive system efficiently transfers more energy directly to the bristle tips.
  • Superior Cleaning Action and Redesigned Brush Head: Oral-B iO brush heads combine oscillating, rotating movements with micro-vibrations to ensure a deep clean that reaches every contour. The brush head has been redesigned with twisted bristles, and reinforced with a high-density tuft-in-tuft configuration, for a sensational brushing experience.
  • Bimodal Smart Pressure Sensor: an innovation that is the first of its kind to provide positive brushing feedback, identifying and guiding users to brush in the optimal pressure range. The Sensor features a variable-speed smart drive that adjusts the frequency to protect gums and enamel.
  • Smart Display with Personalised Brushing Modes: an intuitive interface that greets users, while also providing coaching and motivation throughout the cleaning process. Features up to seven brush modes for a highly personalized experience.
  • Artificial Intelligence Tracking via the Oral-B iO App: provides real-time individual tracking and coaching, thanks to artificial intelligence informed by thousands of recorded brushing sessions. Oral-B iO has a simple and intuitive user interface that guides consumers through a two-minute brushing session with 3D teeth tracking across 16 zones (in the iO9) to ensure a professional clean feeling every time.

The new Oral-B iO is available for purchase in the UAE immediately and is available in the following colours and prices:

  • Oral-B iO 9 Series Black: AED 1499
  • Oral-B iO 7 Series White: AED 899
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Audio Devices

Sony MEA Intros Dolby Atmos HT-A9 Soundbar Powered by 360 Spatial Sound Mapping Tech

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Sony Middle East & Africa has announced the launch of its premium HT-A9 surround sound system, delivering revolutionary multi-dimensional sound experiences in the region. The innovative surround sound technology creates an incredibly immersive home theatre and soundscape experience. “Music, film, and gaming content is richer and more immersive with the Sony HT-A9, a new and powerful era for our portfolio of home audio products. Its unique optimization features enable anyone the ability to create immersive cinematic experiences at home,” said, Shintaro Hayatani, Head of Marketing, Sony Middle East & Africa.

The 360 Spatial Sound Mapping technology of the Sony HT-A9 can create up to twelve phantom speakers from just four real speakers by synthesizing sound waves based on the positional information. An ultra-wide listening area fills every part of your living space so your family and friends get the same sound experience. The listening area is not limited to the front of the TV but encompasses a much wider space.

The HT-A9 also supports Dolby Atmos and DTS:X, so users can experience cinematic surround sound without leaving home. Surrounded on all sides by multiple phantom speakers within an optimised sound field, you’ll hear every flap of wing and gust of wind with incredible intensity. It’s like you and your living room are inside the movie. The HT-A9 features Sony’s latest Omnidirectional Block Design. The cylindrical shape represents a single solid block providing 360 spatial sound. It fits perfectly against the wall with a flat rear surface. Its light pearl grey color can seamlessly blend with most decor schemes. The inside of the speakers features rectangular X-Balanced Speaker Units to maximize the diaphragm area for richer bass and sound pressure.

Enjoy music the way the artists truly intended with High-Resolution Audio and 360 Reality Audio, which immerses users in music as if they were right in front of their favourite artist and can be streamed through Apple Music. The A9 also features DSEE Extreme, which restores the high-range sound of compressed digital music in real-time. Paired with compatible BRAVIA televisions, the HT-A9 offers the ultimate immersive audio-visual experience with Sony’s best picture and sound quality. With Acoustic Center Sync, the HT-A9 precisely matches where the audio is coming from with what’s on the screen for even deeper immersion.

HT-A7000 Home Theater System
Sony Middle East & Africa also launched the flagship HT-A7000 soundbar, delivering a new and revolutionary multi-dimensional sound experience. The 7.1.2-channel soundbar features two up-firing speakers for overhead sound, two beam tweeters and five front speakers for wider surround, and a built-in dual subwoofer for deep bass, giving the feeling of the action happening above and from every corner of the living room with innovative surround sound technologies.

Thanks to Sony’s Vertical Surround Engine and S-Force PRO Front Surround, the A7000 can position sound in vertical space to create overhead audio without the need for in-ceiling speakers. The soundbar can virtually reproduce the surround sound field, with audio coming from both horizontal directions. Featuring Dolby Atmos, DTS:X, and the Sound Field Optimization, the A7000 utilizes built-in microphones to intelligently measure the height and width of the room, as well as the position of an optional subwoofer and rear speakers, and perfectly optimizes sound to the room’s layout.

The HT-A9 and HT-A7000 are now available in the Middle East and Africa.

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