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Segway Launches Three New Product Series in the Middle East



The introduction of three new e-scooter lines from a leading global business in the fields of transportation and service robotics, Segway, is furthering its position as a pioneer in the future of smart mobility in the UAE. Segway is poised to become an essential player in making smart cities a reality across the world, with the introduction of a full range of transportation solutions – from personal transporter pods to tough longer-distance city transport vehicles and new kick scooter improvements that rethink the transportation experience.

With cutting-edge technology, these new lines are not only safe and simple to use, but also equipped with connectivity that will make them suited for a Smart City. Segway is all geared up to amplify its footprint in the micro-mobility market with its latest innovations.

The new product series is being launched in the UAE as part of Segway’s ongoing efforts to expand its presence in the Middle East region. The company has been working closely with regional partners to make its products more accessible to consumers and to promote sustainable mobility solutions. The F Series boasts Instant Performance of up to 25 kilometers per hour. On the F40, you’ll enjoy dynamic riding, which is wonderfully suited for your daily commute journey, thanks to the 350 W powerful and silent engine. All you have to do is step on the board and go with its maximum speed of up to 25 km/h and ability to climb slopes of up to 20%.

Thanks to its ecologically-friendly electric engine, you can enjoy the ambiance of your surroundings without adding additional acoustic noise. The F Series also has a Resilient Frame and 10-inch Pneumatic Tyres for a more secure ride. The Ninebot KickScooter, for example, is built to be robust and ensure a more secure riding experience without the worry of bumps or uneven ground. The 10-inch pneumatic tyres on the F30 and F40 are designed to give a smooth and comfortable ride while also lowering the risk of puncture.

An Innovative Regenerative Braking System on the F Series means they are vehicles powered by electricity and recycled energy from riding. The integrated lithium battery pack converts the energy stored during braking into power and stores it in the wheels. The KickScooter’s two independent brakes, including an electronic front brake and a rear disc brake, ensure more secure and rapid stopping.

“The launch of our new product lines in the UAE is a strategic move that will enable us to better serve our customers in the region,” said Frank Zhang of Segway, the head of the ME region. “Segway is committed to providing innovative transportation solutions that improve people’s lives and help create more sustainable communities. We are confident that our products will contribute to the Middle East’s efforts to become a world-leading smart city. The Middle East is one of the most important markets for Segway, and we are very excited to be launching our new product line here. These products represent the latest in our technology and we are confident that they will be well received by our customers in the Middle East.”

The next new line-up being introduced in the Middle East is the all-new C series from Segway that comes with thoughtfully designed e-scooters for durability and mobility. The C8/10 is suitable for kids of different heights and ages and comes with an easy unfolding-folding system and a full LED display with Bluetooth connectivity. Furthermore, it comes with 3 riding modes to cater to different ages of kids: Safe Mode; Turbo Mode; and Cruise Mode.

It delivers a smooth and powerful ride thanks to its double tube frame design that is both strong and long-lasting, as well as a high-performance and tiny battery design. Other features include a sensitive thumb throttle, as well as wear-resistant, comfortable riding solid rubber tires. The ZING C20 is a bit different from the standard, as it now comes in an eye-catching color scheme with a black frame and red highlights on the wheels and logo. The ZING C20 has three riding modes that may be changed according to each teen’s skill level. It’s not just for kids; it’s also good for young women. It’s small and light enough to carry about.

Segway has also brought the G series to the UAE. The new generation Ninebot KickScooter MAX G30E II is here to provide a more dependable and pleasant ride for riders with a range of 65 kilometers, the longest in its class. The KickScooter has a range of up to 65 kilometers, making it the most extensive and far-reaching on the market, as well as allowing you to expand your search area at a maximum speed of 25 kilometers per hour.

The KickScooter has an updated design with improved features, such as IPX7 and IPX5 water resistance on its engine and body, which makes it ideal for adults to use as a daily mobility tool. It includes Eco, Drive, and Sport modes that may be accessed straight from the intuitive LED dashboard, as well as Pedestrian mode to walk beside it. It also has a 2.5W built-in front LED light and E-MARK Reflectors.

The Ninebot By Segway KickScooter F30E is now available for AED 2399, while the Ninebot By Segway KickScooter F25E is available for a price of AED 1949.

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Electric Bikes

KSA Gets National EV Charging Network



Electromin, a wholly-owned e-Mobility turn-key solutions provider under Petromin, the leading Saudi company in the advanced lubricants, automotive technology, multi-modal mobility, and sustainable transportation segment, has announced the rollout of EV charging points across the Kingdom powered by a customer-centric mobile application. The launch of this national public EV charger network includes 100 locations across the Kingdom, enabling drivers to go on long journeys with easy access to EV charging stations.

Electromin’s charging network will offer a complete spectrum of services – from AC home/office chargers, DC fast chargers, all the way through to DC ultra-fast chargers, catering to all customer segments. The chargers installed in Phase 1 will be compatible with all homologated vehicles approved by SASO in KSA using AC Type 2 connectors. Phase 2 will include additional AC chargers and DC chargers up to 360kW, effectively allowing users to add up to 100 Km of range in 4 minutes.

The App will be showing all charging locations within the selected Petromin Express and Petromin AutoCare outlets in early June. It will allow customers to locate the nearest public charger, plan their route, check the status of the charger to ensure it is available, and allow them to fully control the start and finish of their charging session. The app will also facilitate payments and bookings.

Commenting on the launch, Tony Mazzone, Electromin’s Director of Energy & EV Infrastructure, said, “The rollout of EV charging points across the Kingdom is our first phase of a significant national strategy that extends to 2030 and beyond. Electromin’s offers multiple technology-orientated eMaaS solutions contributing to the development of the Saudi EV ecosystem and in line with the national priorities and commitments of achieving net-zero greenhouse gas emissions by 2060 and 30% of vehicles in Riyadh being electric by 2030.”

“Studies show that EV sales in the Kingdom will increase with a projection of 1.3 million electric vehicles sold in the next eight years. Electromin’s unique mix of service options such as EV chargers, site survey, EV installation, and charger servicing will offer a monumental and impactful shift towards e-mobility in Saudi Arabia. Electromin will ensure full life cycle support in the EV aftermarket ecosystem by leveraging our vast network of over 700 locations across the country. Building on our national network of charging stations will mean less pollution, more employment opportunities, and cleaner cars to deliver on the Kingdom’s clean energy investments.”

This announcement demonstrates what clean energy investments can deliver. Building a national network of charging stations will result in less pollution, more jobs, and cleaner cars. It will also make electric vehicles an increasingly practical choice for households in the Kingdom as the trend to purchase EVs gathers pace.

Graham Tunks, Commercial Director of Electromin added, “There is a need to develop an EV ecosystem in the region offering a one-stop e-Mobility solution for electric vehicles while managing and controlling the network of charging stations flexibly and efficiently. Electromin is the first in KSA to offer a public charging solution using SASO-regulated chargers, with full approval by municipalities, enabling drivers to make the switch to EVs knowing that there is a complete network for them to rely on.”

Electromin will be introducing added features and upgrades in their App soon to align with the future expansion of their value proposition and rollout of the network. Customers will need to download the App via Google Play or Apple Store, register their payment card details, and they are good to go. A dedicated call center will also guide and help EV users with charging, faults, or technical errors.

Additionally, customers can now benefit from the assistance of the Electromin Mobile EV Recovery Service. The key feature of this service is to ensure the on-road issues facing customers whose EVs have run out of battery. Through the service, they can contact Electromin who will then send out a recovery vehicle that can charge their battery enough to get them to the closest charging point. The recovery service will be initially limited to Riyadh, Jeddah, and Dammam.

The overall objective of Electomin’s new services and features is to support the consumer’s effective transition from a traditional Internal Combustion Engine (ICE) vehicle to an Electric Vehicle (EV), diminish any concerns around range anxiety as well as promote this positive change in driving behavior and lifestyle choices.

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Electric Bikes

World’s First Pocket-Sized eBike Battery Converts Any Bike into an Electric Bike



Swytch Technology has announced today that they are to launch a world-first, pocket-sized eBike battery that turns any bike into an electric bike.

The new Swytch eBike conversion kit features a pocket-sized battery (the “Power Pack”) which is similar in size to a large smartphone. The battery provides 250W of power and enough range for your daily commute, whilst weighing only 700g (1.5lb) and can be recharged in around 1 hour.

Swytch believes that eBikes should be lightweight, affordable, and work as a regular bike whilst having electric functionality.

The new Swytch Kit is the result of world-class engineering and design to create a truly revolutionary product that brings affordable cutting-edge technology to the eBike market. The key advantages of the new conversion kit are:

  • A never-seen-before pocket-sized eBike battery.
  • A flight-safe battery (allowing it to be taken in carry-on luggage).
  • The cost will be around 4x lower than the price of an eBike with equivalent specifications.
  • Customers get to up-cycle their existing bike, making it electric and reducing waste.

Swytch is already a leader in the eBike market through the success of their existing version of the Swytch Kit which is one of the best-selling eBike products in the UK, having sold over 9,000 units in 2020, making it responsible for over 5% of the entire eBike market by volume.

To date, Swytch has sold almost 40,000 units of the original Swytch Kit to customers all over the world, with over 50% of sales being to international customers, primarily in the EU and USA. Now, with the introduction of their new kit, featuring a pocket-sized battery, Swytch anticipates that global sales volumes will grow to 50,000 units annually.

Swytch has recently raised £3.8M of equity investment, primarily from climate tech and sustainability-focused investors. Swytch’s largest investors are Green Angel Syndicate and Calyx Venture Fund, with the remainder of their funding coming from One Planet Capital, and individual members of the following: Startup Funding Club, Angels Den, Wealth Club, and Southern Angel Investors Club (SAIC), plus a number of other private investors. Swytch’s latest round of funding will be used primarily to invest in people and grow Swytch’s team, as well as to scale up their manufacturing and supply chain to increase production capacity in order to keep pace with their rapid growth in demand.

Swytch’s CTO and Co-Founder, Dmitro Khroma comments, “Our new improved Swytch Kit is a game-changer. It is going to totally disrupt the eBike industry because it is so much lighter, smaller, and more affordable than anything else out there.” Whilst Swytch’s CEO and Co-Founder, Oliver Montague, comments, “Our job as innovators are to make environmentally-friendly technology that people want to use because it is cool! That way, a global change to a more sustainable way of life will happen naturally.”

The new Swytch Kit will be available to pre-order following the official public launch next month (May 2022). To learn more and watch Swytch’s pre-launch video visit

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Electric Bikes

Switch Launches Switch Scooter Troxus and the Switch Scooter Troxus Pro



Switch has launched two scooters – the Switch Scooter Troxus and the Switch Scooter Troxus Pro. Both Switch Scooter Troxus and Switch Scooter Troxus Pro have a unique design with a detachable battery which makes them so easy to charge.

Both have cruise control options that allow you to travel at a comfortable speed without extra effort. Together with these features, both Switch Scooter Troxus and Switch Scooter Troxus Pro have a mobile app where customers can set their preferences within the setting.

Switch Scooter Troxus is an affordable scooter within the Switch range that still has a powerful motor of 350W that allows you to travel at up to 25 km/h speed. It has solid 8.5-inch honeycomb tires that don’t need maintenance and a 7.5A battery, which can accommodate journeys of up to 30 km in distance.

Switch Scooter Troxus Pro is an advanced scooter that can compete with the market’s most famous brands. It has a very powerful motor of 450W that allows you to reach a top speed of 30 km/hour. Switch Scooter Troxus Pro has two batteries (7.5A each) that can last up to 60 km in distance.

This scooter has shock-resistant 9.5inch pneumatic tires which makes a ride on speed bumps and uneven road surfaces more comfortable.

Switch Scooter Troxus and Switch Scooter Troxus Pro both have the ability to carry a weight of up to 120 kgs. All this makes it one of the strongest scooters in the category. Both have an easy folding mechanism for easy transportation in your car boot. The Switch Scooter Troxus and Switch Scooter Troxus Pro are available now at Axiom Telecom retail outlets.

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