Home Appliances
Asthma Allergy Body Recommends Blueair Air Purifiers

As the UAE races towards summer, the incidence of allergies is on the rise thanks to dust-storms, hay fever and more time spent in unclean indoor environments. On the occasion of World Allergy Week, an annual event taking place from April 7-13 this year, the nation’s residents are being urged to pay more attention to their health by employing better prevention and management strategies such as air purifiers in their homes and cars, to mitigate the impact of allergens.
Asthma Allergy Nordic, the association of allergy and asthma organisations, recommends Blueair air purifiers for those suffering from hypersensitivity to allergens such as dust, pollen and pet dander. These triggers are a growing global concern with their cost to the global economy estimated in millions of dollars each year, thanks to lost sick-days, medication and physicians’ visits.
“At Blueair, we are committed to improving the lives of people suffering from allergy and asthma by providing best-in-test air purifiers that remove allergens such as dust, mites, pollen, pet dander and chemicals from the air,” said TR Ganesh, General Manager, Blueair Middle East. “We are therefore proud that Asthma Allergy Nordic recommends our air purifiers for people with asthma, allergies and respiratory problems.”
World Allergy Week, an annual World Allergy Organization initiative to raise awareness of, and advocate for, better management and prevention of allergies and related diseases such as asthma. With nine out of 10 people on the planet breathing polluted air, known to both cause and exacerbate allergies, this is an important initiative.
There are three main triggers for UAE residents. Dust storms are endemic to the UAE and sand particles inhaled during such atmospheric events can irritate the respiratory airways, with the viruses and bacteria in desert dust causing infections. Indoors, it is household dust that causes the problem, principally because of the presence of dust mites, the tiny organisms that feed on skin and waste proteins found in dust.
According to the Asthma and Allergy Foundation of America, dust mites may be the most common trigger of year-round- allergies and asthma. In the UAE, dust and dust mites are a major problem for residents because air-conditioners and their ducts are usually not properly cleaned, and even when they are, they may still leave several allergens undetected. Some 150 million people around the world are allergic to dust.
Pollen allergies comprise the third major irritant. About 40% of the world’s population or 3 billion people suffer from hay fever, or allergic rhinitis, a risk factor for asthma and other chronic upper-airway diseases. Seasonal allergic rhinitis generally lasts between two and four months but due to climate change, which makes the pollen season both longer and more intense, and air pollution, which exacerbates the effects, studies indicate that the number of sufferers will double by 2050. In the UAE, pollen is a particular problem as imported plants and trees contribute to the plant matter in the atmosphere.
Air purifiers work by filtering out these problematic particles. Blueair’s unique HEPASilent technology removes 99.97% of all airborne particles down to 0.1 micron in size including pollen, smoke, dust, mold, spores, bacteria, viruses and pet allergens. “Breathing clean air is essential for a healthy living. For asthma and allergy sufferers, access to clean air can help reduce the need for medication,” Ganesh added.
Blueair has a range of air purifiers for home and professional use. Asthma Allergy Nordic, a collaboration between the asthma and allergy organizations in Norway, Sweden and Denmark, recommend Classic 405, Classic 480i, Classic 605 and Classic 680i. The Classic range is among Blueair’s most high performing air purifiers used today by consumers in over 60 countries around the world. The Blueair Classic 405 is also, for the second year in a row, recognized as “Best-in-Test” in an independent laboratory testing of 10 different air purifier brands conducted by accredited Intertek Testing & Certification and IBR Laboratories in 2019.

Home Appliances
Samsung Offers Premium Refrigerators with Free Milano Water Purifier

Samsung Gulf Electronics, in partnership with Danube Home, has announced an exclusive offer providing UAE customers a complimentary Milano Water purifier with the purchase of selected Samsung refrigerators. This special offer, available through a partnership with Danube Home, demonstrates Samsung’s commitment to providing comprehensive home solutions that enhance customer convenience.
Customers can now receive a complimentary Milano water purifier with the purchase Samsung’s top of the line refrigerator models, including Samsung 4-Door Family Hub Refrigerator, Samsung 4-Door See-through Refrigerator, Samsung Side By Side Refrigerator and the Samsung Family Hub Side By Side Refrigerator.
The complimentary Milano water purifier integrates with Samsung’s large capacity refrigerators, enabling immediate access to the full range of water and ice dispensing features. This exclusive offer provides customers with a complete solution for their home, combining Samsung’s innovative refrigeration technology with Milano’s trusted water filtration systems.
Guran Nakiboglu, Director and Head of Home Appliances Division at Samsung Gulf Electronics said, “At Samsung, we continuously strive to enhance our customers’ lives by providing comprehensive solutions that make their home experience smarter and more convenient. Our partnership with Danube Home reflects our commitment to ensuring our customers can immediately enjoy all the advanced features of our premium refrigerator range. With the Milano water filter connected to a premium Samsung refrigerator, customers can enjoy hassle-free hydration with pure, clean water and ice.”
Home Appliances
Chef Faisal Alharmoodi Joins Ninja to Share His Signature Air Fryer Iftar Recipe

As families across the UAE gear up for Iftar during Ramadan, the emphasis on preparing healthy and nourishing meals has never been greater. This year, award-winning Emirati Chef Faisal Alharmoodi has joined forces with Ninja to showcase how traditional flavors can be elevated with a modern, health-conscious approach.
Renowned for his restaurants Ryba, Let’s, and Oosh, Chef Faisal has seen growing demand for nutritious Iftar recipes. Together with Ninja, he’s demonstrating how appliances like the Ninja Double Stack XL Air Fryer 9.5L SL400ME can help families create delicious meals while saving kitchen space and minimizing the use of cooking oil.
Chef Faisal said, “Ramadan is a time for reflection, connection, and of course, delicious food. But it’s also a busy time for families, and finding the time to prepare elaborate meals can be challenging. That’s where Ninja comes in. It makes it incredibly simple to create healthy and flavorful Iftar dishes like this Chicken Machbous, without spending hours in the kitchen. As it has the capacity to cook four foods at once, it’s a game-changer for busy families who want to enjoy traditional flavors and share a nourishing meal with their loved ones during Ramadan.”
Gadgets
Dyson Launches Supersonic r Hair Dryer

A year ago, Dyson unveiled a revolutionary new professional hair dryer enabled by new power-dense technologies. It has a new technology streamlined heater, the Dyson Hyperdymium motor, and intelligent Radio Frequency Identification (RFID) sensors in attachments which communicate with the hair dryer, automatically adjusting the motor and heater to deliver optimal airflow and temperature. The Dyson Supersonic r hair dryer is Dyson’s most powerful, yet lightest and most precise hair dryer to date. 30% smaller, 20% lighter, and more manoeuvrable than the original Supersonic hair dryer, it delivers fast drying, smoother and shinier6 results.
Developed and tested with professionals, the machine has only been available for stylists to purchase so far, being unveiled at Fashion Week in the A/W24 season. It has since become an essential in the kits of talent such as Sam McKnight, Eugene Souleiman and Lacy Redway, who choose the Dyson Supersonic r hair dryer for its enhanced manoeuvrability, comfort and precision. Following participation in design reviews with Dyson engineers over five years, Matthew Collins, Global Styling Ambassador at Dyson, says “this is the best blowdryer I have ever used”. Elsewhere, Stylist Anthony Turner, backstage at the Issey Miyake A/W24 show, describes the machine as “a magic wand”, and stylist Gary Gill says, “at first glance it is visually astonishing, even strange. But I like it. I felt like it could never work, but it’s the complete opposite.”
Today, Dyson announces that the Dyson Supersonic r hair dryer will be available for general sale, making salon-finishes open to all. The announcement comes following demand from users hungry to achieve high-quality results at home between appointments. The machine will be available in two new colours – Ceramic Pink, inspired by the orient of a pearl, and Jasper Plum, inspired by the rare purple jasper gemstone (exclusive to dyson.ae or dyson.sa).
Founder and Chief Engineer, Sir James Dyson, along with Beauty President, Kathleen Pierce, Dyson’s Global Styling Ambassadors, and the engineers who developed the machine, are in Paris for the announcement during A/W25 fashion week. It’s a city that the company and its Founder are fond of, with the first Dyson Demo Store opening in 2000 on Rue de la Boetie in Paris. It offered a fundamentally different way to show technology.
This week, Dyson’s flagship Opera store on Rue Auber will embrace the innovative spirit and excitement of Fashion Week. An intimate launch event gives beauty enthusiasts the opportunity to try the Dyson Supersonic r hair dryer in the Dyson Beauty Lab, before it is available to purchase across Europe from April, whilst it will be available for sale in the US and Mexico from 6 March, with other locations to follow in the coming weeks.
Dyson has a long history of innovative collaborations in fashion. As far back as 2007, Dyson collaborated with designer Issey Miyake on a runway collection, “The Wind”. Upon entering the beauty space in 2016, they worked with stylists and models in the backstage environment to improve styling experiences and hair health. In 2024, Dyson introduced their newest solution backstage at iconic Fashion Week shows such as Chloe, Stella McCartney, and Issey Miyake. Reflecting on the long-standing friendships behind Dyson’s partnership with these shows, especially Issey Miyake, James Dyson shared in an exclusive backstage interview, “It’s an emotional time because he’s no longer with us. But it’s lovely to be back and to see the Dysons they are using at a fashion show.”
For the A/W25 season, Dyson will be partnering the Chloe show on 6 March, styling models backstage for the runway with lead session stylist, Gary Gill. Gill used Dyson’s professional range in ‘24 at the first show imagined by new Creative Director, Chemena Kamali. It was a collection that paid homage to the late 1970s, a decade when the natural beauty of women was celebrated but also their courage and strength. Gill created a look that was as effortless as it was natural, altering between loose, subtly curled hair and relaxed low buns. The A/W25 looks will be released on 6 March after the show, and the stage is set for another inspiring moment in fashion and beauty.
Alongside the launch of the Dyson Supersonic r hair dryer, Dyson is introducing a Styling Menu at select Dyson Demo flagship stores worldwide7 where beauty shoppers can explore this year’s trending styles on different hair types and learn how to achieve their favourite look with the guidance of a Dyson styling expert. The Styling Menu kicks off with five signature looks “Styled with r”, curated from trend predictions by Dyson’s more than 50 Global Styling Ambassadors that have used the tool to create some iconic runway and red carpet looks in the past year.
The five trending styles for the launch are: textured wave bob; S-shaped curls; sleek straight; halo curls; and soft twist outs. About the launch of the Styling Menu, Dyson’s Head of Global Education, Amy Johnson says, “It will be updated every season with looks created using different machines, ensuring fresh and iconic styles are at the forefront of our education programme for customers in store and online. Appointments with stylists are bookable at the Dyson website, taking skills from the backstage to the front row, to you, at home.”
Dyson’s Styling Menu features trend predictions for all hair types. Johnson continues, “Dyson engineers are passionate about researching and designing products with cutting edge technology for diverse hair types. Our stylists in Dyson stores, as well as our Professional Styling Ambassadors around the world, are excited to help you learn the skills to look and feel at the top of your game.”
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