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Asthma Allergy Body Recommends Blueair Air Purifiers



As the UAE races towards summer, the incidence of allergies is on the rise thanks to dust-storms, hay fever and more time spent in unclean indoor environments. On the occasion of World Allergy Week, an annual event taking place from April 7-13 this year, the nation’s residents are being urged to pay more attention to their health by employing better prevention and management strategies such as air purifiers in their homes and cars, to mitigate the impact of allergens.

Asthma Allergy Nordic, the association of allergy and asthma organisations, recommends Blueair air purifiers for those suffering from hypersensitivity to allergens such as dust, pollen and pet dander. These triggers are a growing global concern with their cost to the global economy estimated in millions of dollars each year, thanks to lost sick-days, medication and physicians’ visits.

“At Blueair, we are committed to improving the lives of people suffering from allergy and asthma by providing best-in-test air purifiers that remove allergens such as dust, mites, pollen, pet dander and chemicals from the air,” said TR Ganesh, General Manager, Blueair Middle East. “We are therefore proud that Asthma Allergy Nordic recommends our air purifiers for people with asthma, allergies and respiratory problems.”

World Allergy Week, an annual World Allergy Organization initiative to raise awareness of, and advocate for, better management and prevention of allergies and related diseases such as asthma. With nine out of 10 people on the planet breathing polluted air, known to both cause and exacerbate allergies, this is an important initiative.

There are three main triggers for UAE residents. Dust storms are endemic to the UAE and sand particles inhaled during such atmospheric events can irritate the respiratory airways, with the viruses and bacteria in desert dust causing infections. Indoors, it is household dust that causes the problem, principally because of the presence of dust mites, the tiny organisms that feed on skin and waste proteins found in dust.

According to the Asthma and Allergy Foundation of America, dust mites may be the most common trigger of year-round- allergies and asthma. In the UAE, dust and dust mites are a major problem for residents because air-conditioners and their ducts are usually not properly cleaned, and even when they are, they may still leave several allergens undetected. Some 150 million people around the world are allergic to dust.

Pollen allergies comprise the third major irritant. About 40% of the world’s population or 3 billion people suffer from hay fever, or allergic rhinitis, a risk factor for asthma and other chronic upper-airway diseases. Seasonal allergic rhinitis generally lasts between two and four months but due to climate change, which makes the pollen season both longer and more intense, and air pollution, which exacerbates the effects, studies indicate that the number of sufferers will double by 2050. In the UAE, pollen is a particular problem as imported plants and trees contribute to the plant matter in the atmosphere.

Air purifiers work by filtering out these problematic particles. Blueair’s unique HEPASilent technology removes 99.97% of all airborne particles down to 0.1 micron in size including pollen, smoke, dust, mold, spores, bacteria, viruses and pet allergens. “Breathing clean air is essential for a healthy living. For asthma and allergy sufferers, access to clean air can help reduce the need for medication,” Ganesh added.

Blueair has a range of air purifiers for home and professional use. Asthma Allergy Nordic, a collaboration between the asthma and allergy organizations in Norway, Sweden and Denmark, recommend Classic 405, Classic 480i, Classic 605 and Classic 680i. The Classic range is among Blueair’s most high performing air purifiers used today by consumers in over 60 countries around the world. The Blueair Classic 405 is also, for the second year in a row, recognized as “Best-in-Test” in an independent laboratory testing of 10 different air purifier brands conducted by accredited Intertek Testing & Certification and IBR Laboratories in 2019.

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Home Appliances

EROS Launches its new In-House Electronics Brand Krome



EROS Group has launched Krome, its in-house home appliances brand. According to the company, “Krome seamlessly combines cutting-edge technology with sleek design aesthetics. With over 56 years of industry expertise, EROS Group leverages its deep understanding of consumer needs to bridge the gap for UAE residents, delivering a brand that resonates with their aspirations and desires.”

Krome’s debut lineup includes refrigerators, cookers, water dispensers, gas stoves, and air conditioners. “Drawing from EROS Group’s extensive 56-year journey in the electronics and home appliances sector, Krome reflects our deep understanding of the preferences and needs of UAE residents. It is a purposeful creation tailored to meet the distinctive requirements and aspirations of our community,” stated Mohammed Badri, Director of EROS Group.

Krome products are available across EROS stores in the UAE, on,, and at selected retailers and dealers across the UAE. “Our online platforms provide a convenient and user-friendly experience for customers to explore and purchase Krome appliances. We are very careful in putting together a very well-curated collection of home appliances that are suited perfectly to match the needs of UAE customers,” added Badri.

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Samsung Intros Family Hub and SmartThings Energy for Next-Gen Connected Living



Samsung Gulf Electronics unveiled the groundbreaking features of the Family Hub Refrigerator, marking a new era in connected and sustainable living, during an exclusive event at Akira Back in Dubai. The refrigerator is equipped with cutting-edge technology, designed to enhance connectivity and entertainment for families right in their kitchens. With AI features that automate meal planning and other daily tasks to deliver a more personalised experience, the Family Hub refrigerator is the industry’s smartest fridge and the future of connected homes. Through the SmartThings App, the Family Hub seamlessly links various smart devices, allowing users to turn the linked devices on/off, adjust settings, coordinate activities, and limit power usage. Moreover, users can listen to music, watch TV, and easily share pictures, videos and handwritten notes among family members right from the fridge’s screen.

DooHee Lee, President of Samsung Gulf Electronics, said, “At Samsung, we believe that connected home technology can transform lives and make them more convenient, connected, and sustainable. With the Family Hub refrigerator, we are transforming the kitchen into a shared, connected experience that goes beyond preparing meals into the new epicentre for the smart home. We have also worked with partners to bring even more experiences directly on the appliance, including online shopping, food recipes, home security and more.”

The Family Hub refrigerator, equipped with 22 apps, revolutionises smart living, offering users a comprehensive home view. The SmartThings Video widget facilitates easy front door monitoring and access to multiple security cameras for a seamless household overview. Enhanced by AI image recognition, the View Inside internal camera lets users check fridge contents on key shelves via their smartphone or home screen. It streamlines shopping by displaying items without opening the door. Users can tag expiration dates, create lists, and set reminders.

Chef Giovanni Ledon at the launch of SmartThings Energy

The Samsung Food app simplifies cooking with over 10,000 recipes across 32 cuisines, leveraging Food AI technology. The Smart Recipes feature provides a personalised weekly meal planner based on user preferences and fridge contents. Transforming the kitchen atmosphere, the Family Hub refrigerator functions as a virtual jukebox with a 25W speaker. Doubling as a multimedia hub, it mirrors content from Samsung Smart TVs and phones onto its touchscreen. With connectivity for up to 6 screens, users can sync calendars, prepare briefs, stay informed, and effortlessly share media and notes, creating entertaining and connected kitchen experiences.

Samsung also demonstrated how its innovations enable a sustainable, connected future as the world gathers in Dubai for the COP28 climate conference. At the event, Samsung highlighted how its SmartThings Energy platform facilitates a transformative approach to energy conservation, highlighting its potential to bring positive changes to UAE homes by significantly reducing costs and improving quality of life.

SmartThings Energy is a new tool within the SmartThings app that allows consumers to take control of their energy consumption with monitoring, target-setting, and notifications of their Samsung appliances and HVAC systems. The ‘AI Energy Mode’ within the app employs artificial intelligence to optimise energy usage in Samsung products, enabling up to 70% in energy savings.

Advanced algorithms in SmartThings Energy can weigh laundry loads, set defrost cycles, estimate electricity bills, and detect open refrigerator doors or room temperature changes, empowering users to cut costs and reduce consumption. SmartThings Energy is the first platform of its kind to earn ENERGY STAR certification for a Smart Home Energy Management System from the US Environmental Protection Agency (EPA).

“As discussions continue at COP28, Samsung is proud of our contributions to a more sustainable future for the region. We’re committed to developing eco-conscious products that help our customers conserve energy and build a more sustainable future for their families. From the ENERGY STAR ratings in many of our products to home appliances globally recognised for meeting the most rigorous energy-efficiency standards, we strive to deliver technologies that consumers can confidently use to save energy and reduce their carbon footprint. We are empowering our customers with smart home solutions that are not only innovative but also responsible towards the environment by enabling them to monitor and control their home’s energy consumption and receive tips on how to save energy and money,” President Lee added.

Samsung works with smart home and IoT device manufacturing partners like Aqara and technology integrators such as iSmartHome to craft the ultimate connected home that is safe, personalised and sustainable. The company demonstrated how the Phillips Hue smart lighting, ABB remote-controlled curtains and intelligent AC systems connect with Samsung SmartThings to elevate users’ lifestyles. The entire ecosystem is managed through a simplified interface on the Smart Hub, the new epicentre for the smart home.

SmartThings aligns with the increased interest in smart homes among UAE residents and, more broadly, with the UAE’s vision for Smart Cities. By connecting various devices and appliances throughout the house, Samsung demonstrates how users can create a smart, sustainable lifestyle tailored to their needs. The Smart Home market in the UAE is poised to achieve a robust yearly growth rate of 11.13%, projecting a market volume of $113.8 million by 2028. Today, Samsung has 2.3 million registered SmartThings users in the UAE alone.  The trends reflect a surge in the demand for smart home technology, propelled by the nation’s emphasis on innovation and luxury living. Through SmartThings, Samsung enables new experiences, healthier living, better entertainment, and more sustainable lifestyles.

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Home Appliances

Dyson Opens New Store in City Centre Mirdif



Dyson has announced the grand opening of its latest demo store in the popular City Centre Mirdif mall in Dubai. The new immersive store is a hub of innovation and commitment to technology, displaying the company’s full portfolio of products and helping customers discover and better understand how Dyson technology works.

The City Centre Mirdif Dyson demo store provides an immersive experience with its unique styling room. This is a private space where customers can feel comfortable trying any of Dyson’s haircare technology, such as the Dyson Corrale cordless hair straightener, the Dyson Supersonic hair dryer, and the Dyson Airwrap multi-styler. Technology lovers can seek advice from the Dyson experts on hand and explore the brand’s iconic haircare collection with ease.

Visitors can shop Dyson’s innovations across all main product ranges – Floor Care, Environmental Care, Hair Care, and Wearables with the new audio range featuring the Dyson Zone. The store allows for interactive demonstrations that bring to life the science at the core of Dyson technology. The store features a space to test Dyson’s high-performing cordless vacuums and its range of intelligent, connected air purifiers, offering customers the ultimate ‘try-before-you-buy’ retail experience.

By buying directly from the Dyson store, shoppers have the chance to personalise the case of their haircare products, as well as gift wrap their purchases with exclusive Dyson-branded wrapping paper free of charge. The City Centre Mirdif demo store, located on the first floor in the home appliance area of the mall, joins Dyson’s Mall of the Emirates and Dubai Mall demo stores, as well as several Dyson demo zones in the UAE. These include The Galleria, Yas Mall, and Marina Mall in Abu Dhabi, and City Centre Al Zahia in Sharjah.

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