TCL Electronics has unveiled its latest line-up of products spanning various categories tailored for the Middle East and Africa market at an exclusive launch event in the heart of Istanbul, Turkey. Furthermore, TCL highlighted its robust partnership with Arsenal Football Club as the Official Regional Consumer Electronics Partner during the event, which included a notable appearance by Arsenal Legend Martin Keown.
The event brought together industry leaders, media representatives, top influencers, and notable personalities from across the region to witness TCL’s latest product line-ups that emphasise the company’s dedication to delivering top-notch technological innovation to customers in the region.

This includes remarkable picture quality showcased in its 2024 QD-Mini LED TVs, as well as an enticing array of upgraded domestic appliances and air conditioners designed to enhance lifestyles with improved health and convenience. Looking back on the launch, Ms. Sunny Yang, General Manager of TCL Middle East and Africa, expressed her excitement, stating, “We are excited to introduce TCL’s latest generation of QD-Mini LED TV’s. We are especially looking forward to showcasing the TCL 115” X955 Max, the world’s largest QD-Mini LED TV. Our objective is to cater to the evolving needs of our consumers by delivering the latest cutting-edge technology and providing a premium and exceptional entertainment experience in the Middle East and Africa markets. Additionally, we are eager to unveil our newest home appliance offerings, designed to simplify daily life. These include the TCL FreshIN Series Air Conditioners, Free Built-in Series Refrigerators, and state-of-the-art washing machines boasting an industry-leading cleaning ratio.”

The launch event showcased the remarkable capabilities of the 115” X955 Max QD-Mini LED TV, the world’s largest, providing viewers with a cinematic experience right in their living rooms. With a peak brightness of 5,000 nits (unit of measurement for brightness) and over 20,000+ local dimming zones, this TV offers precise lighting and impressive contrast, ensuring crisper and sharper visuals even on such a large scale. Equipped with QLED PRO, a 144 Hz VRR and an ONKYO 6.2.2 Hi-Fi system, the TV delivers exceptional image quality and pulse-pounding audio with an ultra-slim design.

Boasting unparalleled advancements, the TCL C855 stands as the pinnacle of today’s market offerings. With dynamic HDR performance peaking at 3500 nits, it delivers striking contrasts from the brightest whites to the deepest blacks. Immerse yourself in vivid, true-to-life colours through our QLED PRO technology, while the Low Reflection feature guarantees virtually glare-free viewing. Audiophiles will revel in the ONKYO 2.2.2 Hi-Fi audio system, ensuring premium home theatre sound quality directly from your TV. Enhanced by the AiPQ PRO Processor and a 144Hz high refresh rate with VRR, this model guarantees smooth, crisp visuals for both cinematic experiences and gaming adventures. Prepare for an unparalleled audio-visual journey with the TCL C855. Available in various sizes of 50”/65″/75″/ 85″ and 98″

Introducing the TCL C755 QD-Mini LED TV. This model is equipped with the top-of-the-line 1344-zone QD-Mini LED technology, ensuring stunning HDR performance with peak brightness levels reaching 1600 nits. Its precise QLED colours faithfully reproduce the full spectrum visible to the human eye, promising captivating visuals and intricate colour details. Enhancing your audio experience, the TV is equipped with the integrated ONKYO 2.1 Hi-Fi sound system, transforming your space into a dynamic home theatre. Paired with the AiPQ Processor, it delivers exceptionally smooth and clear imagery, elevating your viewing experience to new heights. For gamers and movie enthusiasts alike, the VRR 144Hz technology ensures a genuinely high refresh rate, guaranteeing seamless motion and immersive entertainment. Prepare to be enthralled by the TCL C755. Available in a range of sizes from 55”/65″/75″/ 85″ and 98″

A quantum leap in home entertainment with the TCL C655 PRO. With cutting-edge Quantum Dot technology, this TV delivers picture-perfect clarity like never before. Using advanced Local Dimming across hundreds of zones, it precisely controls backlighting, unveiling every detail in stunning clarity. Plus, with QLED PRO, the picture quality is elevated to new heights, offering vibrant colours and true-to-life imagery. QLED PRO employs an upgraded version of the Quantum Crystal Quaternary PRO, surpassing conventional binary quantum dot materials. Paired with the top-of-the-line ONKYO 2.1 Hi-Fi sound system, bringing the cinema to your home.

In addition to its cutting-edge TV innovations, TCL unveiled a range of new products designed to enrich and simplify daily life. Updates were shared on the Air Conditioners line-up, featuring the innovative FreshIN 3.0 and BreezeIN renowned for its sleek, minimalist design and easy-to-maintain build. Furthermore, TCL introduced its latest Free built-in series for refrigerator and washing machine models TCL C2110WDG and C67110WDG Front Load Wash & Dry empowering consumers to embrace healthier and more convenient lifestyles.

Logitech G, a brand of Logitech has launched the Logitech G ASTRO A50 X LIGHTSPEED Wireless Gaming Headset and Base Station in the GCC, the fifth generation of the critically acclaimed ASTRO A50 Series console gaming headset. The new ASTRO A5O X is designed to deliver the ultimate console headset experience. With breakthrough innovations in audio and connectivity, the ASTRO A50 X LIGHTSPEED Wireless Gaming Headset + Base Station features:

• New PLAYSYNC technology for easy connectivity and switching between the XBOX, PS5 and PC via a single button press
• PRO-G Graphene Audio Driver technology for high-performance gaming audio
• 24-bit LIGHTSPEED Wireless technology for pro-grade performance on the console

“Over the last decade, the A50 has become an icon in gaming headsets due to its focus on gamer-centric design, premium sound, and superior comfort and durability,” said Dana Zebian, Logitech G’s Marketing Manager for the Middle East. “Our new A50 X elevates this beloved headset with an unmatched level of performance by combining the A50’s award-winning design with several new features and advanced technologies that truly revolutionize gameplay.” Comfort, sound, connectivity, communications and compatibility are the keys that gamers look for in an audio solution. The A50 X combines the design of the original A50, a favourite of console gamers everywhere, with four breakthrough innovations in the console headset market.

Bringing all systems together, PLAYSYNC Technology is an industry first that allows gamers to connect their Xbox Series X|S, PS5 and PC/MAC all at once and seamlessly switch between all three gaming systems with the simple ‘one-click’ of a button on the A50 X headset. When switching between Xbox and PS5 consoles, PLAYSYNC will change what the gamer views on their TV and what is heard in their headset. When switching to PC, PLAYSYNC will change what is heard in the gamer’s headset. Allowing gamers to decide and easily switch to the gaming experience they want to enjoy at any moment.

A50 X is a two-part Base Station and Wireless Headset system that works directly with high-performance game consoles as well as 4K UHD Televisions using HDMI 2.1 technology. Using HDMI, the Base Station directs audio wirelessly to the A50 X Headset while passing the console’s video through to the TV without impacting the source’s intended fidelity and features such as 4K 120Hz HDR, VRR, and ALLM. The result is high-performance and ultra-low latency video.

Audio signals are also intelligently routed on A50 X; with the headset docked to the Base Station, audio signals along with video will be passed through to the connected TV. When gamers undock the headset, audio signals will be rerouted to the headset automatically, improving convenience and versatility between open or private listening experiences.

With sound being such a critical component in gaming, the A50 X’s PRO-G GRAPHENE Audio Driver has been precision-engineered with a 40 mm graphene diaphragm featuring a live edge suspension, to deliver superior audio performance like never before. The new driver delivers improvements in sound reproduction accuracy, time to signal accuracy and distortion reduction, allowing players to identify audio objects more clearly, and more quickly discern their location as objects move relative to the player.

Graphene is a breakthrough material for audio clarity, detail, and spatial timing accuracy. With unprecedented harmonic rigidity, these audio drivers reduce distortion while delivering soaring highs, clear mids and rich bass. Optimized for the multi-platform player who requires the highest levels of audio and visual fidelity, and demands both style and design excellence, the A50 X headset system is purposefully designed to work with high-performance game consoles using HDMI 2.1 & USB-C connectivity, allowing A50 X to deliver uncompressed audio at up to 24-bit fidelity. The integrated LED status info panel and the click-in magnetic charging cradle of the A50 X Base Station keeps the headset battery topped off and always at the ready.

Logitech G’s award-winning 24-bit LIGHTSPEED wireless technology is a continuously improving pro-grade solution for quality of sound, reliability in connectivity, and efficiency for epic battery life. The Base Station also features simultaneous Bluetooth® connectivity allowing gamers to mix Discord chat with game audio or listen to music while playing.

The A50 X is Logitech G’s first headset that comes equipped with an integrated high-resolution 16-bit 48 kHz LIGHTSPEED microphone, this additional bandwidth lets the microphone capture a much broader spectrum of sound delivering unrivalled performance, clarity, and quality in a boom microphone. A50 X lets players control the Game/Chat mix on Xbox, PC—and even their PS5, and balance volume between game and chat with on-ear controls.

Gamers can optimise and fine-tune the gaming audio experience with G HUB on PC and the Logitech G App on iOS/Android devices. Control headset EQ presets or dive deep into the fully parametric EQ. Take advantage of the extended resolution of the microphone and dial-in broadcast-quality EQ settings while controlling their environment with noise reduction. Gamers can set up stream output audio mixing, specify sidetone amount, save custom presets, and more.

The Logitech G ASTRO A50 X Wireless Gaming Headset + Base Station is available now in key retailers across the GCC.

The Huawei Watch Fit 3 is the latest entrant in the increasingly crowded fitness tracker market. Following the success of its predecessor, the Watch Fit 3 builds upon the core strengths of affordability, comfort, and design while introducing some notable upgrades.

Design and Comfort
The Watch Fit 3 retains the sleek rectangular form factor of the previous model, albeit with some design changes. On the right edge of the watch dial, you will find two buttons – a standard Function button and a rotating crown. It boasts a vibrant 1.82-inch AMOLED display with a resolution of 408-by-408 pixels. You also get a pixel density of 347 PPI. The rectangular design offers good real estate for displaying data and notifications.

The display is bright, crisp, and easily readable even under direct sunlight. The included silicone strap feels comfortable and lightweight, making the watch suitable for all-day wear, including workouts and sleep tracking. The watch comes in a variety of vibrant colours and strap options, allowing you to personalise it to your heart’s content.

Features
The Watch Fit 3 offers a decent selection of smartwatch features. You can receive and view notifications from your phone, control music playback, and access weather information. It also comes packed with sensors such as a 9-axis IMU sensor (Accelerometer sensor, Gyroscope sensor, Magnetometer sensor), an optical heart rate sensor, and an ambient light sensor.

The watch runs on Huawei’s HarmonyOS 4.2.0 operating system. The overall user interface is very user-friendly and navigation is smooth. There are also a good number of pre-loaded watch faces to choose from, and the customisation options are good, too.

What’s more, the Watch Fit 3 is also 5 ATM water-resistant. This means the watch has a water resistance rating of 50 meters under ISO standard 22810:2010. So it can be used for shallow-water activities such as swimming in a pool or ocean. However, they should not be used for scuba diving, waterskiing, or other activities involving high-velocity water or submersion below shallow depths.

The Huawei Watch Fit 3 also offers Bluetooth calling features right from your wrist. Another highlight of the watch’s performance lies in its battery life. Huawei claims up to 10 days of typical use, and our experience aligns with this. This is a significant advantage over many smartwatches that require nightly charging.

Fitness Tracking and Health Monitoring
The Watch Fit 3 shines when it comes to fitness tracking. It boasts over 100 workout modes to keep your exercise routine fresh, and can automatically detect six common activities. Plus, the all-new Track Run mode uses built-in GPS to precisely measure your lap distances and map your running routes. The watch also offers continuous heart rate monitoring, sleep tracking, and SpO2 (blood oxygen) monitoring.

The Watch Fit 3 also comes with a high-performance PPG sensor, that sends timely alerts on potential A-fib and premature beat risks. There’s also an easy-to-use monthly calendar that lets you track your menstrual cycle and record physical changes from beginning to end. This insightful view helps you gain a deeper understanding of your body’s rhythms. Plus, you’ll receive helpful reminders about your upcoming period, ensuring you’re always prepared.

The accompanying Huawei Health app provides detailed insights into your fitness data, allowing you to track your progress over time. The app also offers guided workouts and training plans, which can be helpful for beginners or those looking for a structured exercise routine.

Verdict
The Huawei Watch Fit 3 delivers on its core strengths of affordability, comfort, and design. It boasts a vibrant display, a comfortable strap, and a lightweight design that makes it perfect for all-day wear. The 10-day battery life is a major selling point, putting it ahead of many competitors. The fitness tracking features are robust, covering a wide range of workout modes with accurate GPS tracking for outdoor activities. Sleep and SpO2 monitoring offer additional insights into overall health.

The Huawei Watch Fit 3 sits comfortably in the affordable fitness tracker segment, priced at AED 529. The Watch Fit 3 is available in a range of colour options, including Midnight Black, Nebula Pink, Green, White, Space Grey, and White (Leather). This competitive price point, coupled with its long battery life, comfortable design, and comprehensive fitness tracking features, makes the Watch Fit 3 a compelling option for budget-conscious fitness enthusiasts.

Price: AED 529

Photography by Ryan Chris