Sony Middle East and Africa (MEA) has clocked up tremendous growth up until Q3 FY2023, across key product categories. Globally forecasted consolidated sales and operating revenue of Sony Corporation for FY’23 is approximately 86.6 billion with an operating profit of USD 8.3 billion. Whereas specific to Consumer Electronic business (part of ET&S) forecasted sales and operating revenue is 17 billion and 1.2 billion respectively.

Building on this success, Sony MEA has unveiled a groundbreaking lineup of new and innovative products across television and audio for 2024, setting the stage for immersive home entertainment experiences and strengthening its market leadership. This year’s lineup will expand Sony MEA’s regional consumer base, catering to various age groups and consumer preferences.

Sony MEA’s latest range of new BRAVIA TVs and BRAVIA home audio devices reimagine the cinematic experience at home. The newly announced TV models feature greatly improved picture quality with high brightness, colour volume, clear shadow details in dark scenes, and sound coming directly from the screen reflecting creators’ true intent. In addition, the latest BRAVIA home audio devices include an array of soundbars, a home theatre system, and a neckband speaker, which together offer multiple options to enjoy immersive cinematic sound and go perfectly with the new BRAVIA TVs.

In the premium audio segment, Sony has unveiled the ULT POWER SOUND series, which is built for music lovers who enjoy powerful, deep sound. The lineup features three wireless speakers – the ULT TOWER 10, ULT FIELD 7 and ULT FIELD 1 – as well as wireless headphones ULT WEAR, so that customers can experience elevated sound pressure and deep bass. The series is aimed at young people, including Gen Z, who want to feel the powerful sound of being in the front row of an arena at parties with friends and family, at music events, and wherever they are.

Jobin Joejoe, Managing Director of Sony Middle East and Africa, said, “The Middle East & Africa region is one of the fastest growing markets for our large-screen TVs, particularly in the 75” and 85” screen segment, with the largest market share in the GCC. We are thrilled to bring the latest premium entertainment experiences to our customers in the region to support the growing appetite for OTT platforms and inspire more people to invest in an elevated home entertainment experience. We believe technology is a tool to add more value and opportunity for a richer and more emotional life, and therefore, we have made it easier for consumers to choose and combine the complete home entertainment package.”

Sony is actively involved in supporting content creators and nurturing their growth by developing regional mentorship programs, bringing industry experts, like-minded brands and creators under one roof through events such as the Sony Creators Convention, Alpha Festivals, Sony Cinema Line Event, and workshops in the region. In addition to the upcoming product launches, Sony Group has also become the founding partner of Esports World Cup to unite the global and esports gaming communities, broadening the appeal of gaming and esports and nurturing promising creators and talent in the region.

Samsung Gulf Electronics provided a closer look at its 2024 TV and soundbar lineup at the Unbox & Discover event in Dubai, showcasing the latest Neo QLED 8K and 4K, OLED TVs and soundbars. Nikola Aksentijevic, Director and Head of Visual Display Division, Samsung Gulf Electronics, said, “We are thrilled to introduce our latest lineup of cutting-edge TVs and soundbars to the Gulf region. Our 2024 products showcase Samsung’s unwavering commitment to delivering unparalleled home entertainment experiences through AI-powered innovation and user-centric design. We are confident that consumers in the GCC will appreciate the advanced features and seamless integration that our new lineup offers, elevating their viewing and listening experiences to new heights.”

Neo QLED 8K stands as the flagship of Samsung’s latest TV lineup, equipped with the advanced NQ8 AI Gen3 processor and marking a significant leap in AI TV technology. This processor features a Neural Processing Unit (NPU) that delivers twice the speed of its predecessor, along with an eightfold increase in neural networks from 64 to 512 — ensuring an exceptional viewing experience with crisp details, regardless of the input source.

Nikola Aksentijevic, Director and Head of Visual Display Division, Samsung Gulf Electronics

Every scene on the Neo QLED 8K is a feast for the eyes, thanks to its AI-driven picture technology. It brings out the finest details with outstanding clarity and naturalness, from facial expressions to the most subtle nuances. With 8K AI Upscaling Pro, users’ favourite shows and movies are transformed to closely match the 8K display, allowing them to enjoy the level of detail and picture clarity that surpasses conventional 4K TVs. Additionally, AI Motion Enhancer Pro makes fast action smoother and clearer — a dream for sports fans — while Real Depth Enhancer Pro adds a lifelike depth to the picture and pulls viewers into the scene every time. All these features come together to redefine the big screen experience, setting a new standard in visual immersion.

The Neo QLED 8K also delivers precise audio powered by AI sound technology. This year’s Active Voice Amplifier Pro now excels at extracting dialogue from background noise, ensuring every word is heard clearly. Object Tracking Sound Pro also enriches the audio experience by syncing the sound with on-screen action, creating a more dynamic and engaging viewing experience. Adaptive Sound Pro further refines the audio experience by intelligently adjusting the audio to the content and room acoustics, for a genuinely rich and lifelike sound.

The Neo QLED 8K also boasts AI features that understand and adapt to user needs. The AI Auto Game Mode kicks in during gaming, optimizing the visuals and audio for an even more immersive and engaging gaming experience. The AI Customization Mode adjusts the picture for each scene based on user preference, while the AI Energy Mode saves power without compromising picture quality. These features ensure that Neo QLED 8K is easy, personalized, and energy-efficient for all entertainment needs.

Available in two models, QN900D and QN800D, and in sizes of 65, 75, and 85 inches, the Neo QLED 8K lineup promises an unparalleled viewing experience that sets new standards in the premium large-screen category.

In 2024, Samsung’s AI screens are set to redefine the user experience with advanced connectivity and a suite of smart features, apps and platforms. Leveraging the powerful Tizen OS, these innovations have created an ecosystem that is connected, personalized and secure. This allows devices to integrate effortlessly into users’ digital worlds, transforming screens into a central hub for all their needs.

“Samsung’s latest TVs are designed to connect with a smart ecosystem immediately upon setup. The moment users turn on their new Samsung TV, the TV recognizes and connects to existing networks and devices, all orchestrated through a simple notification on users’ smartphones. This effortless setup extends to all Samsung devices at home as well as third-party appliances and IoT devices, thanks to its compatibility with HCA and Matter. This eliminates the need for extra hubs, so everything from lighting to security sensors can be managed directly from the screen,” the company said.

Samsung’s 2024 screen lineup also brings integration with users’ smartphones to new heights. Users can simply bring their smartphone near the TV to activate Smart Mobile Connect, which turns the device into a universal remote for the TV and connected home appliances. Additionally, in 2024, users can use their smartphones as game controllers with a customizable user interface (UI) and haptic feedback, offering convenient and enhanced gameplay at their fingertips.

Beyond connectivity, Samsung’s 2024 Smart TVs also provide a highly personalised experience with its apps and platforms. With the latest addition of widgets, TV screens are now personalized dashboards that allow users to easily monitor home status, camera feeds, energy usage, weather updates and more. Samsung is also introducing Samsung Daily+, a unified smart home platform that brings together a diverse range of apps, categorizing them into SmartThings, Health, Communication and Workspace, each aimed at elevating different facets of user lifestyles and home environments.

Security is paramount, and with Samsung Knox, every feature, app, and platform benefits from robust protection, allowing connected experiences to remain private and secure. An expanded and enhanced range of TVs and sound devices designed to offer consumers a wider array of choices to suit diverse lifestyles and preferences is being introduced by Samsung this year. This comprehensive lineup underscores Samsung’s commitment to innovation and a customer-centric approach.

The 2024 Neo QLED 4K lineup brings cutting-edge innovations from the latest Neo QLED 8K flagship TVs, elevating the viewing experience with groundbreaking features powered by the NQ4 AI Gen2 Processor. This advanced chip breathes life into almost any content, rendering it in stunning 4K resolution. Enhanced by Real Depth Enhancer Pro and Quantum Matrix Technology, the screen ensures impeccable contrast even in complex scenes. With the world’s first Pantone Validated display for color accuracy and Dolby Atmos for an immersive audio experience, Neo QLED 4K sets the bar for the ultimate 4K UHD experience. Neo QLED 4K will be available in sizes ranging from 55 to 98 inches, catering to diverse viewing environments.

Samsung is also introducing the world’s first Glare-Free OLED, eliminating unnecessary reflection while preserving deep blacks and clear images under any lighting condition. Powered by the same formidable NQ4 AI Gen2 Processor as the Neo QLED 4K lineup, Samsung’s OLED TVs boast features like the Real Depth Enhancer and OLED HDR Pro, bringing picture quality to new heights.

Additionally, with features such as Motion Xcelerator 144Hz ensuring smooth motion and quick response rates, Samsung OLED is the ultimate choice for gaming. Complemented by sleek designs, these OLED TVs elevate the viewing space. Available in three models — S95D, S90D, and S85D — ranging from 42 to 83 inches, there’s a perfect fit for every home.

The 2024 lineup also includes the latest Q-Series Soundbar, Q990D, which boasts an 11.1.4-channel setup with Wireless Dolby Atmos. This model comes with a host of features that stand as a testament to Samsung’s continued leadership as the world’s best-selling soundbar brand for the past 10 years[8], featuring innovations such as Sound Grouping for pulsating, room-filling sound and an option for personal listening that allows users to enjoy their content through rear speakers without disturbing others.

The ultra-slim S800D and S700D soundbars continue to deliver exceptional audio quality in an unbelievably sleek and space-saving design. Plus, all Samsung soundbars come with advanced audio technologies like Q-Symphony, which seamlessly integrates Samsung TVs and soundbars for a masterfully orchestrated sound experience.

Lastly, Samsung has unveiled the all-new Music Frame, marrying premium audio with artistic design inspired by The Frame. This versatile device allows users to display personal pictures or artwork while enjoying wireless audio with smart features. Whether used as a standalone device or paired with a TV and Soundbar, the Music Frame promises an enhanced auditory experience that complements any space.

In an era where skincare technology is rapidly evolving, finding the holy grail of at-home treatments can be a daunting task. Enter the Therabody TheraFace Mask, a skincare device that promises to transform your complexion with its innovative blend of LED therapy and therapeutic warmth.

 

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Design and Build Quality
The TheraFace Mask makes a bold statement with its sleek, white design and red LED accents. Unlike some LED masks, it offers full-face coverage, including the delicate eye area, with removable eye shields for protection. This broad coverage might be appealing to users seeking a more complete facial treatment.

Despite its size, the mask is surprisingly lightweight. The adjustable head strap ensures a comfortable fit, and the soft, breathable padding makes extended use tolerable. A single button controls power and treatment modes on the right, while a separate button on the left adjusts vibration intensity. This keeps things user-friendly, even for those unfamiliar with LED technology.

The Therabody TheraFace Mask arrives neatly packaged with a charging cable, removable eye shields, a stand to place the mask on your desk or nightstand when not in use, and a user manual. Setting it up is a breeze – simply charge the mask, attach the desired eye shields (optional), and adjust the head strap. The included instruction manual provides clear explanations of the different light therapy and vibration modes, making it accessible to everyone.

The TheraFace Mask stand out from the crowd with its excellent design and functions. It comes packed with an impressive 648 medical-grade LED lights, thus surpassing many competitors in this aspect. These LEDs emit red, blue, and infrared light, each delivering distinct skincare advantages. Moreover, the mask integrates Therabody’s renowned percussive technology, featuring 17 vibration motors strategically positioned around the eyes and the back of the head. Its hands-free design enables you to multitask while nourishing your skin, enhancing convenience and flexibility throughout the day.

Functions
The TheraFace Mask is packed with advanced technology designed to deliver targeted skincare benefits. Using a combination of red and blue LED lights, as well as therapeutic warmth, the device works to address a wide range of skin concerns, from fine lines and wrinkles to acne and inflammation.

The red light therapy stimulates collagen production and promotes skin rejuvenation, while the blue light therapy targets acne-causing bacteria, helping to clear up breakouts and prevent future ones. Meanwhile, the gentle warmth emitted by the mask’s infrared light enhances blood circulation and accelerates the absorption of skincare products, leaving your skin glowing and radiant.

You can also choose a single light therapy setting for a more personalised treatment. The TheraFace Mask goes beyond light therapy by incorporating pulsating vibration motors strategically placed around the eyes, forehead, and scalp. According to Therabody, this can reduce facial tension and promote relaxation, enhance lymphatic drainage thus potentially reducing puffiness, and improve product absorption for deeper skincare benefits. The vibration intensity can also be adjusted for a personalised experience.

Usage and Experience
But does the TheraFace Mask live up to its promises? In a word: yes. After weeks of consistent use, we can confidently say that this device delivers on its claims. Skin tone seem to be more even, and breakouts are a thing of the past. You get a complexion that looks healthier and more youthful than ever before. The results are also long-lasting. Unlike other skincare treatments that provide only temporary benefits, the TheraFace Mask works to improve the overall health and appearance of your skin, ensuring that you maintain that coveted glow for the long haul.

One of the standout features of the TheraFace Mask is its user-friendly interface, which makes it incredibly easy to incorporate into your daily skincare routine. The device features intuitive controls that allow you to customise your treatment sessions according to your specific needs and preferences, whether you’re targeting fine lines and wrinkles, combating acne, or simply indulging in a bit of self-care.

And speaking of self-care, using the TheraFace Mask is an experience in itself. The gentle warmth and soothing LED lights create a spa-like atmosphere that’s perfect for unwinding after a long day. It’s a moment of relaxation and rejuvenation that you’ll look forward to every day, knowing that you’re doing something good for your skin in the process.

Verdict
Of course, all of this innovation doesn’t come cheap. At AED 2380, the Therabody TheraFace Mask is definitely an investment. But when you consider the cost of professional skincare treatments or salon facials, it’s a small price to pay for the convenience and long-term benefits that this device provides. Plus, with its durable construction and long-lasting results, it’s a purchase that will pay dividends for years to come.

With its advanced features, impressive results, and luxurious user experience, it’s a must-have addition to any beauty arsenal. Whether you’re looking to turn back the clock on ageing skin, banish acne once and for all, or simply pamper yourself with a spa-like treatment at home, the TheraFace Mask delivers on all fronts.

Price: AED 2380