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Switch Intros Portable Outdoor Speakers



The UAE’s exuberant lifestyle and technology brand, Switch, has unveiled its newest wireless speaker, the Switch WS-Ultra 60W Wireless Speaker. “Whether you’re in the market for a speaker to keep you company while working out, backyard barbeques, to use in the background while working or taking to the beach, the new Switch WS-Ultra 60W Wireless Speaker is a must,” said the company in a statement.

The Switch WS-Ultra 60W Wireless Speaker’s 7,200 mAh rechargeable battery provides more than 10 hours of playback time. The speaker has a powerful 60W output with two full-range drivers and two bass drivers for an immersive listening experience. The Switch WS-Ultra 60W Wireless Speaker supports True Wireless which means if there are two Switch WS-Ultra 60W Wireless Speakers around it will connect both for an amplified stereo sound.

The Switch WS-Ultra 60W Wireless Speaker is more than just a way to amplify music, it also comes with a built-in microphone to allow for hands-free calls. It also comes with a built-in smartphone charger, so if you’re on the go and your phone battery is almost out, the Switch WS-Ultra 60W Wireless Speaker is there to keep you charged.

There are multiple ways to connect your devices to the Switch WS-Ultra 60W Wireless Speaker, including Bluetooth, through an AUX cable that comes with the speaker, or even through old-school USB. The sleek design is built to last in every situation, with a handlebar and shoulder strap for easy portability and IPX6 Waterproof, you don’t have to worry about splashing some water on it or moving it out of the unexpected rain.

The Switch WS-Ultra 60W Wireless Speaker also comes in three striking colours to choose from, including Classic Black, Green Camo, or the unique Pink Camo. It is available here starting from AED 499.

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Bose Intros the Soundlink Flex



Bose has expanded its SoundLink Bluetooth speaker family with the new SoundLink Flex. The Flex delivers the best audio performance for a portable speaker its size in an all-new, grabbable, and ultra-rugged design. It is packed with exclusive Bose technologies to deliver deep, clear sound that’s powerful enough to fill your living room while entertaining, and loud enough for any outdoor adventure.

It adds proprietary Bose PositionIQ technology to automatically detect the speaker’s orientation, so whether upright, hanging, or flat on its back, the speaker is optimized to deliver rich, lifelike sound. Its IP67 waterproof and dustproof rating combines with up to 12 hours of battery life to make it a tough, portable workhorse. The SoundLink Flex is available starting January 17 for AED 599 at Bose stores and select resellers.

The Flex uses every fraction of an inch of its enclosure to deliver astonishing audio performance. A custom transducer — as big as could fit — maximizes clarity so you can hear each instrument and vocal, and delivers bass that you can feel in your chest. It combines with dual-opposing passive radiators, which brilliantly turn vibration into the powerful audio output from the compact speaker. Bose proprietary digital signal processing (DSP) technology dramatically minimizes distortion so you hear natural, full sound.

For the first time in a Bluetooth speaker, the Bose SoundLink Flex dynamically detects its orientation and automatically adjusts to deliver uncompromised audio through Bose PositionIQ technology. Whether the Flex is upright on the kitchen counter, hanging from a backpack, or lying flat next to the pool, you don’t need to do a thing to ensure optimal sound quality.

With its IP67 rating and premium materials, the SoundLink Flex is rugged and resilient — ready for whatever your day throws at you. Together, its soft silicone back and powder-coated steel grille protect it from drops and bumps, won’t peel or flake, and are resistant to corrosion and UV light. Its tightly sealed acoustic components keep water, dust, and dirt out and won’t compromise audio performance. It will even float to the water’s surface after an accidental drop in the bathtub, pool, or ocean. And its durable utility loop can easily attach to a carabiner or buckle on your bag, or hang from a hook in your shower or beach chair.

Measuring 20.14 cm wide, 5.23 cm deep, and 9.04 cm high, and weighing just 580 grams, the Flex fits effortlessly in your hand, feels good to hold when you grab it and go, and looks elegant on your bookshelf. It comes in three gorgeous colors: Black, White Smoke, and Stone Blue.

The SoundLink Flex’s setup is straightforward with simple voice prompts for Bluetooth pairing to your phone or tablet within seconds. It remembers up to eight connections for seamless switching from one device to the next. Using the Bose Connect app, you can control the Flex, personalize settings, and receive the latest software updates. And on-speaker buttons allow you to power on/off, turn volume up/down, connect to Bluetooth, and play, pause, or skip tracks. You can also access your phone’s voice assistant or take and make calls with exceptional clarity through a built-in microphone.

The Flex has a rechargeable lithium-ion battery that offers up to 12 hours of playback — enough to last you through your all-day family reunion or a lazy afternoon at the park. The Flex uses USB-C charging with the charging port strategically placed on the opposite side of the utility loop, so you can charge and play the Flex in any position without missing a beat.

Pair a second SoundLink Flex or Bose Bluetooth speaker for Stereo Mode (left-right channel) or Party Mode (simultaneous music playback). When at home, the Flex works flawlessly with one or more Bose smart speakers and soundbars to extend your listening experience using Bose SimpleSync technology. When the Flex is connected, ask your voice assistant to play music on your smart speaker, and the content will play simultaneously on both.

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Shure Launches the AONIC 40 Wireless Noise Cancelling Headphones



Shure has introduced its AONIC 40 Wireless Noise Cancelling Headphones. Building on the success of the AONIC 50 Headphones and recently launched AONIC FREE Sound Isolating Earphones, the AONIC 40 model broadens the Shure Wireless portfolio to more acutely meet the needs of on-the-go music lovers, commuters, and travel enthusiasts. AONIC 40 Headphones combine a portable and elegant design with industry-leading Shure audio, revered and trusted by musicians and creators of multiple disciplines. “In fact, GRAMMY Award-winning artist Jacob Collier has partnered with the brand to highlight how he relies on Shure’s AONIC line for his audio needs while on the move, drawing inspiration from everyday life,” the company said.

“The first microphone I ever owned was a Shure SM58 microphone. It taught me to listen to the world around me. I’ve relied on Shure, both in the studio and on stage, for my entire career,” shared Jacob. “Shure is bringing that same studio-quality sound that musicians and artists have trusted for decades to music lovers around the world.”

Crafted from premium materials and precision-engineered, the AONIC 40 was designed for long-wearing comfort and durability. Listeners can block out the world with adjustable noise cancellation or activate Environment Mode with the click of a button to hear the outside world without missing a beat. Also featuring up to 25 hours of battery life, premium call quality, and customizable EQ, the AONIC 40 offers a truly superior wireless listening experience, available in two colors (White/Tan and Black).

“The AONIC 40 takes our 96-year heritage of delivering unparalleled audio in stages and studios around the world and pairs that expertise with our best-in-class Wireless Noise Cancelling Headphone technology. With a sleek, lightweight design and premium call quality, the AONIC 40 is the ideal headphone for anyone looking for the best combination of studio-quality audio performance, style, and comfort, no matter where the day takes them,” shared Eduardo Valdes, Associate Vice President of Global Marketing. “We’re proud to be partnering with Jacob Collier on this launch to underscore the Shure tradition of providing everyone, from pioneering artists like Jacob to the everyday commuter, with the gear they need to find inspiration on the go.”

The AONIC 40 Headphones are the latest edition to the reliable Shure AONIC line of headphones and earphones, offering a stylish, yet portable design with the brand’s iconic sound at a competitive price point. These new headphones are the all-in-one unit for superior audio, highlighting a collapsible design with a compact footprint, adjustable noise cancellation with Environment Mode, quick charge, crystal-clear call quality, accessible and customizable controls, and more.

  • Portable Design: The foldable, rugged design and carrying case are ideal for compact storage and durable enough to withstand your next adventure.
  • Adjustable Noise Cancellation: Block out surrounding noise and immerse yourself in the AONIC 40 listening experience with three digital ANC settings crafted to deliver users the best noise cancellation, wherever travels lead.
  • Long-Lasting Comfort: Made with premium materials, including glass-filled nylon and aircraft-grade aluminum alloy, the AONIC 40 offers quality comfort and durability made to last.
  • Premium Call Quality: Dial into video conferencing or phone calls with exceptional audio, thanks to dual beamforming microphones. Dual USB audio mode enables two-way mic communication with the included USB-C cable or connect with Bluetooth 5 wireless technology for enhanced stability and a range of up to 30 feet.
  • Accessible Controls: Answer calls, adjust volume, and control Active Noise Cancellation and Environment Mode levels with the push of a button.

The AONIC 40 Headphones were designed to provide grab-and-go durability, so long-lasting battery life was non-negotiable. Enjoy your music and podcasts with up to 25 hours of battery life with ANC turned on. In a rush? AONIC 40’s quick charge feature provides up to 5 hours of use with only 15 minutes of charge.

Make your listening experience uniquely you by creating your own custom EQ using the free ShurePlus PLAY app, available on iOS and Android. After you’ve crafted a unique EQ you love, ShurePlus PLAY makes it easy to save your favorite settings directly to your headphones to easily transfer them across devices. Along with customizing EQ and accessing downloadable firmware updates, ShurePlus PLAY lets you select prompts and tones and modify Environment Mode and Active Noise Cancellation settings. Audio enthusiasts will want to take full advantage of the app’s Hi-Res Music Player.

Shure’s new Wireless Noise Cancelling Headphones, AONIC 40, will be available in White/Tan and Black. Purchase includes the headphones, protective zippered carrying case, 3.5mm audio cable, a USB-C cable, and a two-year warranty.

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Audio Devices

Sony MEA Intros the new WF-C500 Truly Wireless Earbuds in the Region



Sony Middle East & Africa has announced the latest addition of WF-C500 earbuds to its truly wireless segment. With easy to use Bluetooth pairing, long lasting battery life and unique sound customization features, these earbuds make it easier than ever to listen to favourite music and content in even better quality.

The Sony WF-C500 earbuds come in a small and lightweight design with 10 hours continuous battery life with the charging case providing another 10 hours. The earphones feature a 5.8mm driver unit with a frequency response range of 20Hz-20,000Hz. The earphones support Google Assistant and Siri voice assistants and feature IPX4 water resistance, AAC codec support, and Sony’s DSEE Extreme audio upscaling as well as 360 Reality Audio. The affordable Sony WF-C500 TWS earbuds offer Android Fast Pair and Swift Pair support.

WF-C500 Earbuds’ Key Features:

Small Size, Big Sound: The earbuds feature a compact design, easy-to-use functions, and high quality sound, and are an ideal option for customers making the switch from wired headphones to true wireless earbuds. Thanks to DSEE (Digital Sound Enhancement Engine), the earbuds restore high frequency sound to create a more authentic listening experience. The headphones also enable listeners to tailor their sound using the Equalizer in the “Sony | Headphones Connect” app. Choose from a variety of settings to match sound quality with a specific music genre or even create and save personal settings.

Comfortable and Secure Fit: Designed to be small and light, the WF-C500 earbuds fit securely, making them the perfect everyday companion. The earbuds’ new ergonomic surface design helps to create a more stable fit, while their rounded shape makes them feel like they’re barely there.

Compact and Stylish Case: The cylindrical charging case is small and easy to carry around in a pocket or bag so users can take them anywhere they go. Its translucent lid with textured frosted glass gives the case a stylish, luxurious look and feel.

Effortless Calling and Voice Assistant Capabilities: Easy operation buttons not only let users play, stop, or skip through tracks and adjust the volume – they also offer an easy way to access preferred voice assistants, like Google Assistant or Siri, to make and receive calls hands-free with a clearer-than-ever built-in microphone. 

On-the-go Listening: The earbuds provide up to 10 hours of battery life, and thanks to the handy charging case, users can enjoy up to 20 hours total. Plus, a fast 10-minute quick charge gives listeners up to an hour of extra playtime. A

IPX4 water resistance rating: This means splashes and sweat are no problem for the WF-C500 earbuds, so customers can keep moving to the music no matter where they go.

Seamless Utility and Connectivity: With a seamless Bluetooth connection, the earbuds create an uninterrupted listening experience. The headphones’ Bluetooth chip transmits sound to left and right ears simultaneously, along with optimized antenna design ensuring outstanding listening. With low audio latency, favorite movies just got better too.

The WF-C500 earbuds are ideal for multitasking. If customers want to listen to music while still having a conversation, they can simply remove one earbud from the charging case and use as normal. Plus, to make it easier and faster to connect to other devices, Google Fast Pair feature helps users pair the headphones to their Android devices in one tap while the Swift Pair feature lets listeners pair to a Windows 10 computer.

Fully Immersed with 360 Reality Audio: 360 Reality Audio is a new spatial music experience that lets users bring the concert to them or listen to music as if they’re with the artist in the recording studio.

The Sony WF-C500 earbudsare now available in black and white colour options across Sony stores and local retail outlets in the Middle East and Africa.

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